Thesis Chaitanya Vyas -...

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187 BIBLIOGRAPHY: (In Alphabetical order) Books 1. Abdel Baset I M Hasouneh, Research Methodology, Sublime Publications, Jaipur, 2003. 2. Argyrous George, Statistics for Research: With a Guide to SPSS, Sage Publications Ltd, 2 nd ed, 2005. 3. Baier Martin, Elements of Direct Marketing, McGraw-Hill, New Delhi, 1985. 4. Belle Gerald Van, Statistics Rules of Thumb¸1 st ed, Wiley-Interscience, 2002. 5. Beri G C, Marketing Research,3 rd ed, TMH, New Delhi, 2006. 6. Borse M N, Hand Book of Research Methodology,1 st ed, Shree Niwas Publications, Jaipur, 2005. 7. Clow Kenneth E and Baack Donald, Integrated Advertising, Promotion, and Marketing Communications,2 nd ed, PHI, 2003. 8. Cooper Donald and Schindler Pamela, Business Research Methods,6 th ed, TMH, New Delhi, 1999. 9. Creswell John, Research Design,2 nd ed, SAGE Publications. California, 2003. 10. Field Andy, Discovering Statistics Using SPSS for Windows: Advanced Techniques for the Beginner, Sage Publications Ltd, 1 st ed 2000. 11. Godin Seth, Permission Marketing, Pocket Books, 2006. 12. Godin Seth, Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Simon & Schuster, New York, 1999. 13. Kerr Alistair, Hall Howard and Kozub Stephen, Doing Statistics with SPSS, SAGE Publications Ltd, 2002. 14. Kothari C R, Research Methodology,2 nd ed, New Age International Publishers, Delhi, 2004. 15. Kotler Philip and Armstrong Gary, Principles of Marketing, 11 th ed, PHI, New Delhi, 2005. 16. Krishnaswami O P and Ranganatham M, Methodology of Research in Social Sciences,2 nd ed, Himalaya Publishing House, Mumbai, 2006. 17. Kuegler Thomas J Jr., Advertising and Marketing,3 rd ed, PHI, New Delhi, 2000. 18. Laudon Kenneth and Traver Carol, E-Commerce, Pearson Education, New Delhi, 2002.

Transcript of Thesis Chaitanya Vyas -...

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BIBLIOGRAPHY:(In Alphabetical order)

Books1. Abdel Baset I M Hasouneh, Research Methodology, Sublime Publications,

Jaipur, 2003.

2. Argyrous George, Statistics for Research: With a Guide to SPSS, Sage

Publications Ltd, 2nd ed, 2005.

3. Baier Martin, Elements of Direct Marketing, McGraw-Hill, New Delhi, 1985.

4. Belle Gerald Van, Statistics Rules of Thumb¸ 1st ed, Wiley-Interscience, 2002.

5. Beri G C, Marketing Research, 3rd ed, TMH, New Delhi, 2006.

6. Borse M N, Hand Book of Research Methodology, 1st ed, Shree Niwas

Publications, Jaipur, 2005.

7. Clow Kenneth E and Baack Donald, Integrated Advertising, Promotion, and

Marketing Communications, 2nd ed, PHI, 2003.

8. Cooper Donald and Schindler Pamela, Business Research Methods, 6th ed,

TMH, New Delhi, 1999.

9. Creswell John, Research Design, 2nd ed, SAGE Publications. California, 2003.

10. Field Andy, Discovering Statistics Using SPSS for Windows: Advanced

Techniques for the Beginner, Sage Publications Ltd, 1st ed 2000.

11. Godin Seth, Permission Marketing, Pocket Books, 2006.

12. Godin Seth, Permission Marketing: Turning Strangers into Friends, and

Friends into Customers, Simon & Schuster, New York, 1999.

13. Kerr Alistair, Hall Howard and Kozub Stephen, Doing Statistics with SPSS,

SAGE Publications Ltd, 2002.

14. Kothari C R, Research Methodology, 2nd ed, New Age International Publishers,

Delhi, 2004.

15. Kotler Philip and Armstrong Gary, Principles of Marketing, 11th ed, PHI, New

Delhi, 2005.

16. Krishnaswami O P and Ranganatham M, Methodology of Research in Social

Sciences, 2nd ed, Himalaya Publishing House, Mumbai, 2006.

17. Kuegler Thomas J Jr., Advertising and Marketing, 3rd ed, PHI, New Delhi, 2000.

18. Laudon Kenneth and Traver Carol, E-Commerce, Pearson Education, New

Delhi, 2002.

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