Slide 1

WELCOME TOThesis presentationAgricultural Extension & Information SystemSher-e-Bangla Agricultural UniversityDhaka-1207Prepared ByDin Mohammad Bappi

1

1TITLE : COMMUNICATION BEHAVIOR OF UPAZILA LEVEL AGRICULTURE EXTENSION OFFICERS IN BANGLADESH

TITLE

COMMUNICATION BEHAVIOROF UPAZILA LEVELAGRICULTURE EXTENSION OFFICERSIN BANGLADESH

2

3

INTRODUCTION

Floating picture with curled corner(Basic)

To reproduce the effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert.Select the picture on the slide. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 5.64 and the width is set to 3.77. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate, enter values into the Height and Width boxes. Under Picture Tools, on the Format tab, in the Size group, click the down arrow under Crop, and then click Crop to Shape. Under Rectangles, click Snip Single Corner Rectangle (third option from the left).On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Right Triangle (first row, fourth option from the left). On the slide, drag to draw a right triangle. Select the triangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 0.55.In the Shape Width box, enter 0.55.On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Diagonal (first row, third option from the left).In the Angle box, enter 135.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 47%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select the second stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left). Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, and then under Outer, click Offset Diagonal Bottom Left (first row, third option from the left).Press and hold SHIFT and select both the picture and the triangle on the slide. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide. Click Align Top.Click Align Right. Select the picture. Drag the yellow diamond adjustment handle left or right to align the snipped corner with the top edge of the triangle. Press and hold SHIFT and select both the picture and the triangle on the slide. On the Home tab, in the Drawing group, click Arrange, and then click Group. Select the group. On the Home tab, in the bottom right corner of the Drawing group, click the Format Picture dialog box launcher. Click 3-D Rotation in the left pane, and then do the following in the 3-D Rotation pane:Click the button next to Presets, and then under Perspective, click Perspective Relaxed Moderately (second row, second option from the left).In the X box, enter 2.3.In the Y box, enter 338.5.In the Z box, enter 347.1.In the Perspective box, enter 60.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, do the following:Click the button next to Presets, and then under Outer, click Offset Diagonal Bottom Left (first row, third option from the left).In the Transparency box, enter 70.In the Size box, enter 104%.In the Blur box, enter 27 pt. In the Angle box, enter 120.In the Distance box, enter 20 pt.

To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 10%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 5% (second row, first option from the left).Select the second stop in the slider, and then do the following: In the Position box, enter 99%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).TITLE : COMMUNICATION BEHAVIOR OF UPAZILA LEVEL AGRICULTURE EXTENSION OFFICERS IN BANGLADESH

4

5

TITLE : COMMUNICATION BEHAVIOR OF UPAZILA LEVEL AGRICULTURE EXTENSION OFFICERS IN BANGLADESH5

6

Objectives

7

Conceptual FrameworkIndependent variablesDependentvariables

Official positionAcademic achievementsTraining exposureLeadership styleAchievement of land and production targetManagement abilityJob satisfactionPersonalityCommunication Behavior of Upazila Level Agriculture Extension Officers in Bangladesh8

9

METHODOLOGY

TITLE : COMMUNICATION BEHAVIOR OF UPAZILA LEVEL AGRICULTURE EXTENSION OFFICERS IN BANGLADESH

Upazila agriculture offices all over Bangladesh were constituted to be the study area.Out of four hundred eighty three (483) upazilas, two hundred twenty seven (227) were randomly selected which constituted the locale of the study.10

Locale of the Study

Map of the Study AreaFig; A map of Bangladesh showing the study area11

12

Population and Sample of the StudyCategory of RespondentsPopulationSampleUpazila Agriculture Officer (UAO)20053Additional Agriculture Officer (Adl. UAO)4500Agriculture Extension Officer (AEO)20047Total445100

13

Measurement of Independent VariablesSL. No.CharacteristicsMeasuring Unit1.Official PositionPosition in the Office2.Academic achievementsPerformance of Examinations3.Training exposureNumber of Days4.Leadership styleAssigned Scores5.Achievement of land & production targetPercent (%) of Target Fulfillment6.Management abilityAssigned Scores7.Job satisfactionAssigned Scores8.PersonalityAssigned Scores

14

Measurement of Dependent Variables

Extent of Use of Communication MediaScoreLow (up to 5,000) Rated scoreMedium (5,000 10,000) Rated scoreHigh (>10,000) Rated score

Extent of use of communication media

Data ProcessingAndAnalysis15

Categorization of Data: For describing the various independent and dependent variables, the respondents were classified into various categories.Analysis of Data:SPSS (Statistical Package for Social Sciences)computer program were used for analyzing the data.Compilation of Data:After completion of field survey all the interviewschedule were compiled, tabulated and analyzedaccording to the objectives of the study.16

RESULTSAND DISCUSSION17

Table 1. Distribution of upazila level agriculture extension officers according to their official positionCategoriesRespondentsMeanStandard deviationNumberPercentUpazila Agriculture Officer (UAO)5353.001.941.003Additional Agriculture Officer (Adl. UAO)00Agriculture Extension Officer (AEO)4747.00Total100100.00

18

Table 2. Distribution of upazila level agriculture extension officers according to their academic achievementCategoriesRespondentsMeanStandard deviation NumberPercentLow (below 12)00.0030.842.471Medium (12-24)2323.00High (above 24)7777.00Total100100.00

19

Table 3. Distribution of upazila level agriculture extension officers according to their training exposureCategoriesRespondentsMeanStandard deviation NumberPercentLow (below 200)6060.00172.20123.116Medium (200-400)3636.00High (above 400)44.00Total100100.00

20

Table 4. Distribution of upazila level agriculture extension officers according to their leadership styleCategoriesRespondentsMeanStandard deviation NumberPercentAutocratic (1-2)1414.003.961.355Semi-democratic (3-4)4444.00Democratic (above 4)4242.00Total100100.00

21

CategoriesRespondentsMeanStandard deviationNumberPercentLow achievement (21-50)99.0086.5225.398Medium achievement (51-80)1111.00High achievement (above 80)5555.00Missing value2525.00Total100100.00

22

Table 6. Distribution of upazila level agriculture extension officers according to their management ability CategoriesRespondentsMeanStandard deviation NumberPercentLow (below 2000)7878.001171.41502.68Medium (2000-4000)1414.00High (above 4000)66.00Missing value22.00Total100100.00

23

CategoriesRespondentsMeanStandard deviationNumberPercentLow (19-34)3030.0038.367.849Medium (35-50)6464.00High (above 50)66.00Total100100.00

Table 7. Distribution of upazila level agriculture extension officers according to their job satisfaction 24

CategoriesRespondentsMeanStandard deviation NumberPercentLow (13-19)55.0027.923.971Medium (20-26)2525.00High (27-34)7070.00Total100100.00

Table 8. Distribution of upazila level agriculture extension officers according to their personality25

Table 9. Distribution of upazila level agriculture extension officers according to their extent of use of communication mediaCategoriesRespondentsMeanStandard deviation NumberPercentLow (below 5000)6969.004020.54291.6Medium (5000-10000)1313.00High (above 10000)1111.00Missing value77.00Total100100.00

26

Table 10. Results of Pearsons product moment correlation showing the relationship between the selected characteristics and the extent of use of communication media of upazila level agriculture extension officers in BangladeshDependent variableIndependent variablesTabulated valueValue of co-efficient of correlation0.05 level0.01 levelExtent of use of communication mediaOfficial position0.1840.2400.288**Academic achievements-0.021Training exposure0.087Leadership style-0.095Achievement of land and production target (%)0.052Management ability0.392**Job satisfaction0.029Personality0.072

**: Correlation is significant at the 0.01 level27

28

CONCLUSIONS

29

30

RECOMMENDATIONS31

31TITLE : COMMUNICATION BEHAVIOR OF UPAZILA LEVEL AGRICULTURE EXTENSION OFFICERS IN BANGLADESH

32

THANK YOU

33