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TOR for SMS TOOL

Purpose:

To collect demographic information and feedback from its customers. To disseminate information to its clientele across its varying lines of business.It will help pass information to and from by interfacing existing systems so that clients cract via mobile phones

To that end, Kenya ailways needs a solution that addresses this very critical

business need ! to pass information to and fro ! by interfacing existing systems to the

platform "#$ will provide and leveraging our custom standalone web based tools that

will enable K to rapidly interact with their clients via their mobile phones.

%ur ob&ective therefore in order to meet this business re'uirement would be to build a

platform that would utili(e the following elements:

$ )tandalone *eb $pplication that facilitates:

+ ustom bulk communication to existingclientele

+ #arketing campaigns$ #ultifunctional $PI that allows for integration with existing systems

and facilitates:

+ Inbound collection of -emographics+ Inbound collection of feedback via )#)"))-/oice

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This approach to service delivery will allow "riel #obile $frica 0"#$1 to provision basic

services via a prebuilt web application allowing K to get up and running 'uickly whilst

the #ultifunctional $pplication Programming Interface 0$PI1 to follow will allow for

custom integration with 2avision and other backend internal systems to reali(e more

e3cient interactions with your clientele.

"#$ %224T5s architecture is 6exible allowing multiple applications to leverage our

customi(able $PI that can continually be extended to o7er greater functionality based

on the evolving re'uirements of Kenya ailways various business lines.

The current system that we have allows us to deliver the following to our clients and

can be leverage immediately by Kenya ailways:

8ulk )#) )ervices o7ered at varied discounted rates to customers based on

purchase volumes )ubscription based 0keyword!based1 premium rate )#) on

shared or dedicated short codes

%n!-emand premium rate )#) for collection of feedback and demographics

Premium ate )#) for purposes of disseminating information to selected

subcribers 0 would

re'uire custom integration with "#$ %224T5s application engine

These functions currently function exclusively via )#) with the goal of scaling theplatform in future to provide similar services via "))- and eventually /oice. $ll these

services at the onset will be built utili(ing a custom built )#)!/oice!"))- facilitating

access to existing service provider networks especially for the purpose of successfully

delivering premium rate voice, sms and ussd services alongside bulk sms services

especially where speci9c custom integration is re'uired.

"#$ onnect ! apability %verview

This section covers the high level functions of the 9rst iteration of "#$ %224T. "#$

%224T allows individuals and organi(ations to 'uickly provision Premium ate

)#) based communication and marketing campaigns and leverage standard bulk

)#) while at it.

*hilst the use!cases articulated are are speci9c to a market segment that we are

currently serving, what

they serve to illustrate is the adaptability of our platform to di7erent market

segment who share a

common need to 'uickly and e7ectively reach and interact with their clientele using

)#), /oice and "))-

channels.

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8ase #odule: Premium ate 0outbound1 %n -emand 0inbound1 )#)This module will allows for the following:

egistration of a premium rate )#) Keyword for premium outbound campaigns on

o $ dedicated shortcode ! purchased and paid for from funds credited totheir registered

accounts on the platform

o $lternately, customer re!use of an existing short code provisionedby "#$ ! with

outbound messages possibly pre9xed with an alphanumeric code rather

than the shared

short code

egistration of a premium rate )#) Keyword for premium inbound campaigns

o $ dedicated shortcode ! purchased and paid for from funds credited to theirregistered

accounts on the platform

o $lternately, customer re!use of an existing short code provisioned by"#$ in the back

end

reation of content for dissemination via premium rate )#) ! recipients will

register by sending

a designated keyword to the desired shareddedicated short code

eceipt of content via a uni'ue on!demand key word hosted on a shareddedicatedshortcode

eview of a list of active subscribers

$ historical list of subscribers ! i.e. esp. those who have unsubscribed 0targets for bu)#)1

omprehensive reporting on delivered messaging, pending deliveries and failed delivfor

premium rate outbound )#)omprehensive reporting on received on demand messages

;inancial reporting on successful premium rate deliveries and on!demand receipts

4xtraction of responses received via on!demand keyword messaging in csvpdf forma

reporting and additional processing

Premium ate #odule: 2ewspaper T/

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4xtraction of received content in csv format for purposes of additional postprocessing outside of

the application

Premiumeverse 8illed )urvey #odule: )#) -riven

This module was created as an extension of the ra=e module using the same

'uestion engine to churn

scheduled survey 'uestions via premium or everse 8illed 0free to respondent1 )#)

#essages. It allows

for:

4xecution of targeted surveys to pre!loaded existing contact lists in

the application

)cheduling of surveys and automated analysis and reporting on results

4xtraction of survey results of speciali(ed analysis in csvexcel format

$dvanced report customi(ation on re'uest based on per client

re'uirements