There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014
-
Upload
linkedin-talent-solutions -
Category
Recruiting & HR
-
view
285 -
download
0
description
Transcript of There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014
![Page 1: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/1.jpg)
Michael Hakeem Senior Manager, Talent Attraction & Operations, Novo Nordisk
Linda Moeller Strategic Product Consultant, LinkedIn
“There’s no such thing as a hard to fill position!”
#intalent
![Page 2: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/2.jpg)
![Page 3: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/3.jpg)
About Novo Nordisk
§ World leader in diabetes research, care, and treatment § Over 40,000 employees worldwide (over 5,000 in US) § More than a decade of double-digit sales growth § US Growth projection – 12,000 employees by 2020
#intalent
![Page 4: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/4.jpg)
Plainsboro, NJ North America Headquarters Clayton, NC Insulin manufacturing and production
West Lebanon, NH Biopharmaceutical Drug Manufacturing and Production Seattle, WA Novo Nordisk Research Center Type 1 Diabetes R&D Center #intalent
![Page 5: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/5.jpg)
We are proud of our culture!
Ranked #1 in the Global 100 Most Sustainable Corporations in the World index by Corporate Knights
Named on FORTUNE’s “100 Best Companies to Work For” for the 5th consecutive year, currently #72
Second consecutive ranking on Science Top Employers list
Triple Bottom Line
![Page 6: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/6.jpg)
Our Journey
![Page 7: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/7.jpg)
$ Job Boards $ Agencies
$ Advertising
1 Hire
Unselected Trashed
1 Time Use Of Prospects
Previous Approach
§ Extremely long time to fill § Agency spend out of control § No proactive pipelining § Inability to track cost per hire
#intalent
![Page 8: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/8.jpg)
Tweet This Job
Post To Job boards
Search & Post On Linked
Search CRM And ATS
Ask For Referrals Post On
Facebook Post On Craigslist Send To
Previous Prospects
Post To Blog
Post On Niche Boards
Post On Industry Sites
Reactive Recruitment
#intalent
![Page 9: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/9.jpg)
DATA
Integrated Talent Model
#intalent
![Page 10: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/10.jpg)
![Page 11: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/11.jpg)
Recruiting is Your Job
#intalent
![Page 12: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/12.jpg)
Creating Brand Ambassadors Through Corporate Lunch & Learns
#intalent
![Page 13: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/13.jpg)
§ The strategy page is a vehicle for both Talent Acquisition (TA) and the LoB to showcase current openings and a specific area of the organization.
§ Lunch & Learns are held to help
managers leverage both the strategy page and build their professional brand and network.
§ Results are tracked using tags
aligned to LOB postings.
Leveraging the Brand
#intalent
![Page 14: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/14.jpg)
Partnership with 9 lines of business
732 11 Pipeline Candidates Hires
![Page 15: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/15.jpg)
![Page 16: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/16.jpg)
Reengineering the Team
![Page 17: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/17.jpg)
Senior Sourcing team sits within Talent Attraction and is focused on sourcing/securing talent for hard-to-fill and/or business-critical positions as well as pipelining future talent.
Reduce TTF and increase the quality of hires for hard-to-fill and/or business-critical positions
Proactively built and maintain talent pipelines
Reduce recruitment agency fees
Objectives of AIS
APIS Inside Search
#intalent
![Page 18: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/18.jpg)
Marketing APIS Inside Search
#intalent
![Page 19: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/19.jpg)
Experiment with Technology
![Page 20: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/20.jpg)
Understand vendor capabilities and products, one size does not fit all.
Use data to track success of vendor initiatives.
Supply & Demand
Targeted Emails
Networking
Branding
Targeted Campaigns
Employer Branding
Vendor Partnerships
Pipeline Building
Pipelining Candidates
All Job Feed
Targeted Advertising
Candidate Screening
SeeMore
Analytics
Branded SEO Landing Pages
#intalent
![Page 21: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/21.jpg)
Novo Nordisk Measurement
Source Type Visits SubscribesApply
StartsApply
Completes Qualifieds Interviews Offers Hires
AppliesPer Hire
SourceCost
Cost Per
Visit
CostPer Hire
Banner Campaign 0 0 3 0 0 0 0 0 0 .00 $ .00 $ .00
Blogs 0 0 14 14 14 1 0 0 0 .00 $ .00 $ .00
Career Site 0 0 164 336 318 30 6 6 56 .00 $ .00 $ .00
Career Site Services 0 0 146 96 94 11 2 2 48 .00 $ .00 $ .00
Direct 2,898 480 762 944 922 36 6 6 157 .00 $ .00 $ .00
Email 18,372 61 1,061 73 71 7 0 0 0 .00 $ .00 $ .00
Imported TC Member 0 0 0 2,613 2,467 315 90 90 29 .00 $ .00 $ .00
Industry Groups 299 56 55 44 44 2 1 1 44 3,965.40 $ 13.26 $ 3,965.40
Job Aggregator 4,333 203 245 379 371 15 4 4 95 81.87 $ .02 $ 20.47
Job Boards - Major 0 0 21 0 0 0 0 0 0 .00 $ .00 $ .00
Job Boards - Niche 1,144 268 420 118 113 4 0 0 0 2,756.03 $ 2.41 $ .00
Jobs2Web 21 1 0 0 0 0 0 0 0 .00 $ .00 $ .00
Monster 0 0 28 38 36 0 0 0 0 .00 $ .00 $ .00
Other 133 2 37 73 67 3 0 0 0 .00 $ .00 $ .00
Pay-Per-Click 28 0 15 9 9 0 0 0 0 14.30 $ .51 $ .00
RSS 98 24 35 50 48 3 0 0 0 .00 $ .00 $ .00
Search Engine 1,449 73 165 278 260 24 5 5 56 .00 $ .00 $ .00
Social Network 1,202 296 323 331 322 17 0 0 0 .00 $ .00 $ .00Sourcing 0 0 1 1 1 0 0 0 0 .00 $ .00 $ .00
TOTAL 29,982 1,464 3,495 5,397 5,157 468 114 114 47 6,817.60 .23$ 59.80$
#intalent
![Page 22: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/22.jpg)
LinkedIn Strategy at work
Talent Brand Index
Monthly Employee Profile Views 10% YOY
Employees on LinkedIn 20% YOY
Monthly Job Viewers
22,325
181,697
36,009
20.5%
110% YOY
44% YOY
197,353 Followers 94% YOY
![Page 23: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/23.jpg)
Next Play with LinkedIn
Targeted Branding
Targeted Emails
Networking/ Custom Groups
Targeted Ad Campaigns
Pipelining in Recruiter
#intalent
![Page 24: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/24.jpg)
![Page 25: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/25.jpg)
Media Plan for 680 Sales openings Passive candidate capture Resume captured prior to job
postings
PRO
CES
S
680 Openings
554 Candidates
Pipelined
442 Qualified
Candidates
127 Candidates
Hired
RES
ULT
S
Team of 3 sourcers pre-qualified 442 candidates prior to the jobs going live. This resulted in 127 hires
Proactive Recruitment Using Multiple Channels
#intalent
![Page 26: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/26.jpg)
Strengthened employer brand
#intalent
![Page 27: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/27.jpg)
Reduced agency spend
average$30,000 to $2,300
![Page 28: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/28.jpg)
120 to 14 Days
Decreased Medical Liaison time to fill
![Page 29: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/29.jpg)
![Page 30: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/30.jpg)
Employer of choice
![Page 31: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/31.jpg)
31
§ Initiate business partnership with metrics
§ Build talent pools with strategic business objectives
§ Build an integrated media strategy based on ROI
Our Advice
![Page 32: There's no such thing as a hard to fill position! | Talent Connect San Francisco 2014](https://reader035.fdocuments.us/reader035/viewer/2022062308/5590534b1a28ab646d8b46eb/html5/thumbnails/32.jpg)