Thereis nothingas effectiveas a greatstory told well. · handpicked PR experts with extensive...
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There is nothing as effective as a great story told well.
Transcript of Thereis nothingas effectiveas a greatstory told well. · handpicked PR experts with extensive...
There is nothing as effective as a great story told well.
A well-developed network of contacts and good
knowledge of the local market and culture are absolutely
crucial for success. In all Polhem PR offices, our staff are
handpicked PR experts with extensive contacts. PolhemPR’s employees are always positive and experienced with a
strong feel for strategic PR, communication and trends.
All of us at Polhem PR share a well-defined corporate
culture. PR is a cost-effective marketing tool with a high
level of credibility. This makes PR very suitable for those
businesses and brands where publicity is essential. At Polhem PR, we work out PR strategies to target the markets
that you want to reach.
Our strategy is to place your brand in the right communi-
cative context to reach your target group and create high
brand awareness on the preferred market.
Polhem PR focuses PR activities on brand-building visibility
using essential print and digital media, influencer
marketing, events and personal meetings in our showroom.
As your strategic and creative adviser we customize PR plans to ensure the right vision and communications goals.
Strategy Branding
Strategy Sales
Today, 80% of all buying decisions are inspired by seeing
ideas in the media. Consumer buying behavior is changing
rapidly and competition is increasing in all fields of the
market.
We aim to make your brand top-of-mind in your selected
target group. Frequent visibility in prioritized media will
strengthen your position.
This is the time of influencers marketing and the power of
one influencer can be significant if chosen carefully. We
enter their existing communities of engaged followers with
the aim to:
• Drive consumer buying behavior
• Boost brand awareness
• Push traffic to your website
• Make you a loved brand• Attract new customers
Other important sales channels that drive buying
behavior in a Buy Now effect:
• TV
• Digital media
We have digitalized rapidly in-house and now boast a
strong digital department that gives us valuable support
regarding decisions and strategies customized to achieve
brand publicity within this area.
The transparency of digital PR, where history and statistics
are available to analyse, provides valuable input into the
planning and decision-making.
Pinpointing the right target group with the right brand
message is crucial in attracting existing and new
customers in a complex media landscape.
The connection between Digital PR and E-com is vital.
Digital PR connects the customer with the possibility to
shop immediately.
We work with several tools withindigital PR:
• Distribution of digital newsletters with images and text
• Support in strategic mediabuying
• Strategic media planning
• Producing social media content
• Reporting and analysing visibility in digital media
Digital PR
Polhem PR proactively contacts the media for article
placement. The aim is to take a holistic approach and to
tell the brand story. Media will be prioritized based on
relevant angles for interview, profile portrayal, company results, upcoming launches and larger/smaller Q & As.
Founders, designers and other relevant profiles within the
company are essential in the placement of a brand’s story.
This kind of publicity is very successful in creating a closer relationship to existing and new customers within the brand.
Our focus is to gain relevant article placement in prioritized
media to achieve good brand knowledge of high quality.
Brand Story
We have vast experience in events, from large scale high
fashion shows and launch events to smaller, more intimate
press breakfasts and one-to-one meetings with media.
A good way to give media the chance to better get to know
your brand is to organize a press event.
Six times a year we welcome media to our showroom to
present the latest news and collections from all our clients.
This is a high quality opportunity for every participating
brand to create a stronger relationship with prioritized media and influencers. Polhem PR offers the following press
days for exchange of collections and upcoming news:
Autumn / Winter
Spring / SummerHigh Summer
Christmas
Lifestyle / Retailer
Beauty
Events
For journalists, Polhem PR Insights works as an image bank.
Media can easily download high-res images and
information from all our brands.
For clients, Polhem PR Insights shows all media coverage.
Via Polhem PR Insights, we can provide you with specific
statistics of media coverage, loans, image downloads,
most popular products, etc.
We can provide you with a report customized for your
brand. In this report we can measure customized KPIs such
as:
•. ROI
•. Ad value
•. PR value
•. Reach
•. Engagement rate on social media•. Clippings
Valuable Insights
ShowroomC ollection will be represented in showroom for direct lend outs to
editors, stylists and ambassadors who visit Polhem PR on a daily basis
Digital press-releasesWe make sure that all prioritized media and editors receive releases
and images from every existing and new collection / launch
Strategic advisors
Your consultant works as strategic advisor and is available for all
questions regarding the strategy and decisions that will have an
impact on the relevant market
Image bankLookbook, packshots and releases will be available to accredited
media in Polhem Insight
Press daySix times a year we invite media to our showroom to present the
latest news and collections from all of our clients
Influencers marketingA m b a ssa d o rs a n d se e d in g w il l b e e xc lus iv ly handpicked and
always confirmed with the team at the HQ. The goal is to
strengthen the brand in social and digital media
PR-activities
Corporate communicationWe have a strong network within business and daily news media,
where article placement about financial / similar angels within the
company leads to publicity about high trustworthiness.
Brand media content Content creators within the team specialize in producing material
that strengthens the brand credibility in social media
PR-activities
Extended networkWe have extensive experience working with a team of photographers,
stylists and creators who can customize preferred add-ons such as
campaign material, lookbook, etc.
Innovative tools
DIGITAL SHOWROOM
JOURNALISTS CAN RENT
SHOWROOM SAMPLES ONLINE
EMAIL MARKETING SYSTEM FOR NEWSLETTERS
PROVIDES RECEIVERS ACTIVITY TRACKING AND
ENABLES TO SEND OVER
MULTIPLE HIGH-RES
PICTURES
WEEKLY REPORTING SYSTEM WITH COPIES
ACCESSABLE ANY TIME
ONLINE PICTURE BANK
JOURNALISTS
EASILY ACCESS CLIENTS PICTURES ONLINE
With experience from
Lets do great thingstogetherSWEDEN
Henriette Sundin
Country Manager
+46 765 808 929
NORWAY
Lise Kristensen
Country Manager
+47 993 00 927
DENMARK
Malin Boman
CEO Polhem PR Scandinavia
+46 702 381 281
FINLAND
Suvi-Marja Kunnari
Country Manager
+358 44 719 8982
ESTONIA
Katrin Jaaska
Acting Country Manager
+372 507 4287
LATVIA
Maija Melbārde
Country Manager
+371 263 250 68
LITHUANIA
Ugnė Petrauskaite
Country Manager
+370 618 108 86
POLAND
Klaudia Lis
Country Manager
+48 510 119 971
Tell us your story and we will make the world listen!
