THERE IS ALWAYS A BETTER WAY!

SEEK IT!

FIND IT !!!

THERE IS ALWAYS A BETTER WAY!

SEEK IT!

FIND IT !!!somi

BUDAPESTI GAZDASÁGI FŐISKOLA

INTERNATIONAL MARKETING

LECTURE- 1In English

17th February 2012 – FRIDAY

0940hr –1110hr (E.F. 13-15)

Miklós (Nicholas) SOÓS0630 265 9638

miklosoos@hotmail.com

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LECTURE DATES - TIMES - LOCATION RE: Miklós (Nicholas) SOÓS

1. FEB. 17. 0940-1110 [E.F.13-15]

2. FEB. 24. 0940-1110 [E.F.13-15]

3. MARCH 2. 0940-1110 [E.F.13-15]

4. MARCH 9. 0940-1110 [E.F.13-15]

5. MARCH 16. VACATION

6. MARCH 23. VACATION

7. MARCH 30. 0940-1110 [E.F.13-15] – re. feb.10

8. APR. 6. 0940-1110 [E.F.13-15]

9. APR. 13. 0940-1110 [E.F.13-15]

10.APR. 20. 0940-1110 [E.F.13-15]

11.APR. 27. 0940-1110 [E.F.13-15]

12.MAY 4. 0940-1110 [E.F.13-15]

13.MAY 11. 0940-1110 [E.F.13-15]

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ASSESSMENT METHOD

End of year written examination 60%

Two (2) ‘mini’ exams of 20 min. duration

during unannounced lectures 40%

SOURCES, REFERENCES – SUGGESTED READINGS

The course is NOT based on any specific textbook. The following are recommended.

International Marketing, Cateora, P. & Graham, J. (2005) 12th edition, McGraw-HillGlobal Marketing, Hollensen, S. (2004) 3rd edition, Prentice Hall

International Marketing Strategy, Doole, I. & Lowe, R (2004) 4th edition Thomson

International Marketing and Export Management, Albaum G, Prentice Hall London

Principles of Marketing, Kotler P et. Al, 2nd European edition, Prentice Hall E. 2003

Principles of Marketing, Jobber D, McGraw-Hill

Principles of Marketing, Brassington F, Financial Times Prentice Hall, 2000

Marketing on the Internet: Principles of online marketing, Strauss J & Raymond F, Prentice Hall,1999

Internet sites:

www.pmcinc.org/

www.tradeport.org

www.FAS.USDA.gov

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= BETWEEN TWO NATIONS

the word implies two-way interaction only but most people today use it for extra-domestic activities.

= PROVIDING GOODS AND SERVICES NEEDED BY INDIVIDUALS, CORPORATIONS AND GOVERNMENTS, IN A WAY THAT BUILDS RELATIONSHIPS AS WELL AS MAKING PROFIT.

INTERNATIONAL + MARKETING

A company in one country trying to satisfy the needs of customers in another country .....

not so easy.

INTERNATIONAL

MARKETING

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International Marketing

Foreign Marketing

Multinational Marketing

Global Marketing

DEFINITIONS

All marketing efforts in/to

foreign countries

Marketing within foreign

countries

Marketing to a number of (quite)

different countries

Coordinating marketing in many countries; the world as a single

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…. is simply the application of marketing principles to more than one country

The international market goes beyond the export marketer and becomes more involved in the

marketing environment in the countries in which it is doing business.

International Marketing is the performance of business activities that direct the flow of a

company's goods and services to consumers or users in more than one nation for a profit.

SO INTERNATIONAL MARKETING ……

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NATURAL SCIENCES - physics, chemistry, biology, zoology

astronomy, geology ..

20001950190018501800

T i m e

Rat

e of

Dev

elop

men

t

OTHER SCIENCES- psychology, sociology, education,

marketing, communication, economics, commerce, finance …….

CAUSE -- EFFECTCAUSE -- EFFECT

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SCIENCE AND ‘MARKETING’

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DEFINITIONS OF MARKETING

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"Marketing is not the art of finding clever ways to

dispose of what you make. It is the art of creating

genuine customer value." 

                                      - Philip Kotler

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Marketing is a total system of interacting business activities designed to

plan, price, promote and distribute

want-satisfying products and services to present and potential customers.

William J. Stanton

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Assessing the past from the present’s viewpoint in order to attempt to

predict the future so as to satisfy demands with rewarding results.

Learning from past experience and trends, utilizing current knowledge and

methods assessing future demands and behaviour with the expectancy of

rewarding results

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MARKETING ????

ART

SCIENCE PROFESSION

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sales

publicrelations

informationsystem

sponsorship

advertisingpromotion.

relationshipnurturing

packaging

product

price

distribution

demandassessment

transactionMARKETINGPRACTICE

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LIFE IS A SERIES OF MOMENTS. TO LIVE EACH

ONE IS TO SUCCEED.

CORTINA KENT

LIFE IS A SERIES OF MOMENTS. TO LIVE EACH

ONE IS TO SUCCEED.

CORTINA KENT

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