Research

Louis Harman

Terminology• Circulation- is how many copies of a printed product that have been passed

out.

• Hits- is the number of times a webpage or video has been viewed by the public.

• Box Office Figures- is the amount of money that a film has made during its time at the cinema.

• Ratings- how something has been rated at the end of it mainly rated on a 5 star basis.

• Sales- is the amount a product has been sold and the money made.

Primary Research• Definition- primary research is when you go out and gain the information

yourself having direct contact with the audience.

• Advantages-you can receive more specific information and ask more direct questions, also it is easier to find exactly what the audience want. Also the information you receive is always up to date.

• Disadvantages-using primary research can sometimes tend to cost more, be more time consuming and you may receive many different answers for 1 question.

• Example- there are many different examples of primary research including questionnaires, interviews or product analysis.

Secondary Research• Definition- secondary research is finding information which has already

been previously collected in the past.

• Advantages- using this method is time saving, cheaper and you can get hold of the information at anytime.

• Disadvantages- the information you collect may be out-dated and not exactly what you are looking for also it will be less specified to what you want.

• Example- there are many examples of secondary research but the quickest and easiest source is through google because its easy to use get too and has a vast amount of information.

Quantitative Research• Definition-quantitative research is information received in a

quantity mainly seen in statistics and percentages.

• Advantages- it is a quick and easier way of collecting a large amount of information in a large group of individuals.

• Disadvantages-

• Example- a good example of this Is a survey or questionnaires. Also sales, box office figures and tv ratings.

Qualitative Research• Definition- is research which goes deeper into finding out peoples beliefs,

opinions and reasoning. Also most of the time it is presented in discussions this is so the person has to reflect and expand on their answer.

• Advantages- using qualitative research allows you to go more in depth on your research. Also if they use it in a job interview it allows the interviewer to see that the person there hiring actually knows what there talking about.

• Disadvantages- this method takes up more time and is harder to use on large groups of people.

• Example- reviews, responses, discussions and forums.

Audience Research• Definition- Audience research is defined as any communication research that

is conducted on specific audience segments to gather information about their attitudes, knowledge, interests, preferences, or behaviours with respect to prevention issues.

• Advantages- helps you gather more information that will help your audience directly and keeps you up to date on how the audience changes.

• Disadvantages- it a time consuming task

• Example- blog

Market Research• Definition- the action or activity of gathering information

about consumers' needs and preferences. You can find out what other products are on the market.

• Advantages- helps you with pleasing your customers and so you do not make a product that is already on the market.

• Disadvantages- you may discover that your idea has already been made or will not suit your target audience.

• Example- field and desk research

Production Research

• Definition-Finding information and resources required to produce a piece of media.

• Advantages- you will then know how to make your product and what is needed.

• Disadvantages- you may discover that what you need to make the product is too expensive or out of your reach.

• Example-

Terminology• Objective- this is research that’s is not influenced by

personal feelings opinions.

• Subjective- this is research that has been influenced by personal feelings and opinions.

• Valid- whether the research you’ve gathered is able to answer the question/outcome.

• Reliable- research that is always accurate and correct.

Harvard Referencing1. Hallstrom, L. (1993) What’s Eating Gilbert Grape?2. Hedges, P. (1999) What’s Eating Gilbert Grape?3. Buzzfeed (2014) Here’s What The Cast Of “What’s Eating Gilbert

Grape” Looks Like Now [https://www.buzzfeed.com/xxlryan/heres-what-the-cast-of-whats-eating-gilbert-gra-m2cc?utm_term=.plxQQQq2#.drPyyyQz]

4. Giles, K. (2016) Daily mail 'It was kind of a dark period': Johnny Depp praises Leonardo DiCaprio as he recalls 'torturing' the actor as a teenager on What's Eating Gilbert Grape set’ [http://www.dailymail.co.uk/tvshowbiz/article-3435309/It-kind-dark-period-Johnny-Depp-admits-torture-Leonardo-DiCaprio-set-1993-s-s-Eating-Gilbert-Grape.html]