Carol Vernallis’ theory

Part of her theory was how to understand interactions between music, lyrics and image in many forms. Concepts used in her analysis are: Narrative, Diegsis, Camera movement/framing and Editing.

Vernallis states how whatever is happening on screen reflects what is being said in the lyrics. However she does also say how the narrative may not always be completed, if this is the case then it will obviously lead to unanswered questions about said narrative. Although the video may have a theme/narrative it will, more than likely, be displayed in a montage form instead of a clear form.

Narrative

DiegsisVernallis explains how the diegsis will be revealed slowly/through the video. The actions in the video wont always be completed, more than likely disrupted. Some frames are more important and this is represented in the shot/framing and repetition of that shot.

Camera movement/framingVernallis states that establishing shots are one of the key shots used frequently, as well as close ups. The camera may move in time with the lyrics. Extreme shots, also known as master shots are very common.

EditingVernallis stated that a clear convention of music video editing is that the video may break the conventions of continuity editing. The editing may become more noticeable, like the use of jump cuts, this is unlike continuity editing. Meaning the video may have a style of editing throughout that is distinctive to the music video.