Andrew Goodwin’s 6 features of music video

•Music videos demonstrate genre characteristics.

•There is a relationship between lyrics and visuals. The lyrics represented with images.

•There is a relationship between music and visuals. The tone and atmosphere of the visuals reflects that of the music.

•The demands of the record label will include a need for lots of close ups of the artist and the artist may develop motifs that reoccur across their work.

•There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female form.

•There are often intertextual references.