7/25/2019 Theorists Relevant in My Music Video

1/4

The main Theorists relevant in

my music video

7/25/2019 Theorists Relevant in My Music Video

2/4

Goodwin

Lyrics and visuals- Some of the lyrics will match the visuals on screen. For

example the lemonade in the artists hand when the lyrics are sippin on your

lemonade.

Music and visuals- The cutting rate of the music video is fast due to the fact

that its an upbeat song.

Star Iconography- How Maya our artist! is being presented through the bright

and colour clothing she wears.

Artist close ups- The demands of our record label and how we promote the

connection between the artist and the audience.

Genres exist having a dance se"uence in the music video to highlight thegenres of an #$% &'& music video.

These are the factors we display in our own music video from (oodwins theory.

)e havent used voyeurism as we believe that our artist isnt one to appeal to

the target audience for the voyeuristic sector.

7/25/2019 Theorists Relevant in My Music Video

3/4

Hall

)e used Stuart Halls theory with regards to the ways in how our

audience can interpret different parts of our music video.

$egotiated*+epending on the personal experiences our audience

has can determine whether or not they thin, our star is in the right

or wrong. The negotiated sector of our audience will interpret the

music video in a way where they agree with some parts and could

disagree with other parts.

'ppositional* This type of viewer will completely re-ect the

interpretations of the music video and interpret it in a different waybased on their own experiences.

+ominant* This type of viewer will completely understand our

storyline and message

7/25/2019 Theorists Relevant in My Music Video

4/4

&ropp and Strauss

1) Our star startsas the hero andshows no faults inanything. This is a

reection of howshe it at the end

of the musicvideo. 2) In the rst

section of themusic video wesee our artistwith herboyfriend.Happy

memories.

3&4)t this stage ourartist nds someone elseon top of her originalboyfriend. !eveportrayed her this wayas we want our audienceto "now that no one isperfect# even inrelationships. $he could

5) $hes thencaught by herboyfriend andthey argue.

6) fter they havean argument# ourstar %ayarealises that shewas in the wrongand apologises to

her boyfriend

7)They livehappilytogether.