The_Last_Drop_Brief_01.pdf
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Extended Practice _ Anthony White Programme Title: BA (Hons) Graphic Design Deadline: Thursday 22/05/2015 LCA_OUGD603004_The Last Drop Context The Last Drop is an exisiting Pub Crawl, featured in York. About to launch it’s sixth rendition. It has been recognised and commended on York tourist websites and blogs – and attempted by many. Due to it’s lack of brand and online presence, other than a map which has been passed around – it’s difficult to promote or share the story of the pub crawl to those who might be interested. Originally created in late2013, it’s now approaching it’s third year of establishment. It’s time to create a visual presense, an identity to stand behind the crawl as a part of York’ s pub culture. Audience Above the legal UK drinking age; 18-45 – unisex. A small group of friends who enjoy experiecing York’s best drinking spots, a variety of pubs and bars. Those who enjoy a nice sit down and chat – sophistocated drinker s. Tone of Voice T o describe the pu b crawl itself, using a fun almost cinematic dialogue. Empthesising the great challenge which lies before those who dare attempt the crawl. For the actual information, a friendly informative tone of voice should be used. Nothing too formal, as the event is meant to be very social and casual. Brief T o develop a visual identity for The Last Drop pub crawl, which can be applied to the map – which is distributed digitally and physically to the participants. Also creating any other relevant collateral. This doesn’t need to be a vast range, as it’s not a company or a business. The look and feel of The Last Drop should be a mix of the old and a the new. Capturing the rustic nature of traditional York pubs, and the modernity of 2015. Modern conte mporary design. A responsive single page website is to be created. Showing the most recent version of the pub crawl, an about section and a contact form. Deliverables A modern-contempoary visual identity, including a logotype and or symbol. Guidelines for visuals usuage, typography and colours. A website, in a single page format which displays relevant information. This can be mocked up. Brief Overview: T o develop the visual identity an d online presence for the commended Last Drop pub crawl, in York.
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Extended Practice _ Anthony White
Programme Title: BA (Hons) Graphic Design Deadline: Thursday 22/05/2015
LCA_OUGD603004_The Last Drop
Context
The Last Drop is an exisiting Pub Crawl, featured in York.
About to launch it’s sixth rendition. It has been recognised
and commended on York tourist websites and blogs – and
attempted by many.
Due to it’s lack of brand and online presence, other than a
map which has been passed around – it’s difficult to promote
or share the story of the pub crawl to those who might be
interested.
Originally created in late2013, it’s now approaching it’s third
year of establishment. It’s time to create a visual presense,
an identity to stand behind the crawl as a part of York’s pub
culture.
Audience
Above the legal UK drinking age; 18-45 – unisex. A small
group of friends who enjoy experiecing York’s best drinking
spots, a variety of pubs and bars. Those who enjoy a nice sit
down and chat – sophistocated drinkers.
Tone of Voice
To describe the pub crawl itself, using a fun almost cinematic
dialogue. Empthesising the great challenge which lies before
those who dare attempt the crawl.
For the actual information, a friendly informative tone of
voice should be used. Nothing too formal, as the event is
meant to be very social and casual.Brief
To develop a visual identity for The Last Drop pub crawl,
which can be applied to the map – which is distributed
digitally and physically to the participants. Also creating
any other relevant collateral. This doesn’t need to be a vast
range, as it’s not a company or a business.
The look and feel of The Last Drop should be a mix of the
old and a the new. Capturing the rustic nature of traditional
York pubs, and the modernity of 2015. Modern contemporary
design.
A responsive single page website is to be created. Showingthe most recent version of the pub crawl, an about section
and a contact form.
Deliverables
A modern-contempoary visual identity, including a logotype
and or symbol. Guidelines for visuals usuage, typography
and colours.
A website, in a single page format which displays relevant
information. This can be mocked up.
Brief Overview:
To develop the visual identity and online presence for the commended Last Drop pub crawl, in York.
