TheFuture of Mobile Application and Media Tablets
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Transcript of TheFuture of Mobile Application and Media Tablets
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The Future of Mobile Application and Media Tablets
Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand26 August 2011
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Agenda
Mobile Technology Trends
Mobile Webs & Mobile Apps Development
Mobile Apps Market
Mobile Apps Trends
Software Park's Strategy
Summary
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Mobile Technology Trends
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Next Major Computing Cycle
Source: Morgan Stanley 2009
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Gartner Top 10 Strategic Technologies
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Gartner Hype Cycle of Emerging Technologies 2011
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Trends
Web 2.0
Web as a Platform
OS/Device independence
Cloud Computing
Social Network
Social Network is a Platform
Mobile Computing
Enterprise 2.0
8Source: Morgan Stanley 2010
9Source: wikipedia
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iPhone
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iPad
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iCloud
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SmartPhones
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Mobile Phone Market Shares Q1 2011
Source :Gartner 2011
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SmartPhone Market Shares Q1 2011
Source :Gartner 2011
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Tablets
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HP touchPad Video
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Android 10.1” Video
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Tablet Sales Prediction
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World Telecommunication Services
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Mobile Web Users
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Mobile Technology
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Mobile Web & Mobile Apps
Development
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Mobile Web v.s. Mobile Apps
Mobile Web is cheaper
Most smartphone support HTML5
Mobile App is more user friendly can integrate with other apps, social network, location context, etc..
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Fragmentation In The Mobile World
Different OS
Different Hardware
Different ScreenSize
Different Input Method
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Categorization of Mobile App Development
Low-end platforms– SMS, JavaCard
Mid-level phones platforms– Java ME
Smartphone platforms– iPhone, Android, Blackberry, Symbian
Source: Wilfred M. Mworia; Mobile BootCamp 2009
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Mobile Market Variety
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Smartphone Platforms
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iPhoneLanguage: Objective-C ; CocoaTouch frameworkDifficulty: Very steep learning curve but gets much easier after thatTools:
Hardware: Mac (pretty expensive)
Software: Xcode (free); iPhone SDK
Pros:
Very comprehensive APIs, very well documented
The iPhone is a great platform esp for consumer level apps
Ready online market place for your apps
Free tools (once you have the costly hardware)
Cons
Very different programming style
Expensive to get a handset to test on
You need specific hardware
Marketplace controlled by Apple; 70-30 revenue sharing; Apps have to be approved by Apple first
Source: Wilfred M. Mworia; Mobile BootCamp 2009
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Android
Source: Wilfred M. Mworia; Mobile BootCamp 2009
Language: JavaDifficulty: Intermediate to advanced Java & Java METools:Hardware: PC or MacSoftware: Eclipse is the editor of choice; Android SDK
Pros:Familiar programming modelVery comprehensive APIs, very well documentedReady online market place for your appsOpen source OSOpen Handset Alliance creates a strong backingFree tools
ConsVariety of device screens, input, size,
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Symbian
Source: Wilfred M. Mworia; Mobile BootCamp 2009
Language: Mainly Native Symbian C++; Java ME, Flash & Python RuntimesDifficulty: Challenging for C++; Java ME more familiar; more control with C++Tools:Hardware: PCSoftware: Symbian Application Development Toolkit (ADT); SDKs e.g. Nokia S60 SDK
Pros:Familiar programming modelVery comprehensive APIs, very well documentedReady online market place for your appsOpen source OSSymbian Foundation backs the development of SymbianHandsets are readily availableMany device types and manufacturers – Samsung, LG, NokiaFree tools
ConsNeeds some good experience with C++
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BlackBerry
Source: Wilfred M. Mworia; Mobile BootCamp 2009
Language: Several options: Java, .NETDifficulty: For Java, if you are familiar with Java ME you’ll be great. .NET is by nature not so hardTools:Hardware: PCSoftware: For Java: Plugin for Eclipse, Blackberry JDE; For .NET: Plugin for VS; MDS Studio
Pros:Options for programming languages and toolsVery comprehensive APIs, very well documentedGood for enterprise appsHandsets are readily availableFree tools
ConsIMHO perhaps not the best for consumer appsWriting apps for different Blackberry devices can get tricky; have to pick the right version of tools for the right OS versionOnly one device manufacturer RIM
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General Guidance to Smartphone Development
Pick a platform
Learn a bit about the OS in general– Understand the environment in which your app
will run
– How the OS treats scenarios like multi-tasking
– Could help with things like performance tuning
Get the tools
Learn the APIs
Design is key for consumer apps
Source: Wilfred M. Mworia; Mobile BootCamp 2009
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Mobile Apps Market
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Mobile Apps Industry Is HugeIt is currently estimated at $7 billion,
with expected increase to almost $17.5 billion in 2012
[GetJar]
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Mobile Apps Price
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Mobile Apps in Thailand
Local Mobile Apps 530 Apps in 2010
Expected local mobile apps in 2011 => 1,300 Apps
Revenue 495 Million Baht
Source: Kasikorn Research Center 2011
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Mobile App Stores
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iPhone App Stores
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Average Price
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Price Distribution
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Top Free iPhone Apps
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Top Paid iPhone Apps
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Top Paid iPad Apps
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Top Paid BlackBerry Apps
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Top Free Android Market(Exclude Games)
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Top Paid Android Market(Exclude Games)
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Top Paid Android Market (Only Games)
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Top Paid Apps Ovi Store
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Top Paid Window Phone 7 Marketplace
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Mobile Apps Trends
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Mobile Investment Choice
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Top 10 Mobile App 2012
Money Transfer
Location Based Services
Mobile Search
Mobile Browsing
Mobile Health Monitoring
Mobile Payment
Near Field Communication Services
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Top 10 Mobile App 2012
Mobile Advertising
Mobile Instant Messaging
Mobile Music
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Mobile Shopping Video
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British Airways
http://ba2go.com
Requires no download of software
supports the same language as ba.com
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BA Mobile Apps
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BA Mobile App Video
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Air France Mobile App Video
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BA Mobile Boarding Pass
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Mobile Boarding Pass Video
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Software Park's Strategy
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The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon,Joyent
Local public cloudTrue IDC.Cloud Creation
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger
Cloud Devicese.g. Tablets, SmartPhones, Desktop
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Software Park Missionon New Computing Era
“Enabling Thai software industry to
understand and have skills in the software business; especially in Mobile Applications& Cloud markets”
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The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon, Joyent
Local public cloudTrue IDC, Cloud Creation
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger
Cloud Devicese.g. Tablets, SmartPhones, Desktop
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Summary
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Why Trends?
In 1950; GDP per capita < $100; Need Financial aids
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The Chonggyechon river,South Korea
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Transformation of the Korean Economy (1945-2003)
Liberationfrom JapaneseColonial Rule
6 Five-Year-Economic- Development Plans
FinancialCrisis
2003P19801962 1970 1995
5,000
10,000
67 87
11,432
7,355
1953
Per Capita (US$)GNI
1990
1945
12,646
OECDMember100(1964)
1,000(1977)
1998
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Korea : Changing Industrial Structure: from Agriculture to Manufacturing / from Light Industry to Heavy and Chemical Industry
1960 1970 1990 1999 1980
HCI Product
Agricultural Product
Light Industry Product
50%
Wig Automobile SemiconductorTextile
2003
Semiconductor, Mobile Phone, DTV, Display, Automobile, Ship-building, etc.
84.8%
12.4%
2.8%
(ICT, 27.6%)
Changes in Export Commodity Profile
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Thank you
[email protected]/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand