Thebeautyoffashion Ppt 120920150206 Phpapp02
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The Beauty of Fashion
ABDUL BASIT M14BBA015
Fashion
What is fashion?
Its what designers create for a select population which later becomes a trend.
Why People Wear Clothes?
Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty.
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Why People Wear Clothes?
Why Clothing?
Physical Needs
Protection
safety
Psychological Needs
Identity
Adornment
Cultural identity
Social Needs
Affiliation/ fitting in
standards
Good fashion= Good design
A combination of:
Line
Shape
Color
Texture
Pattern
Fashion History
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Where fashion began?
France considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris.
In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.
A little history1900s-1950s
US magazine Vogue in 1909 helped spread the word in fashion
Manufactured fabrics, included nylon and rayon
Looser fitting, functional clothes, especially for workforce
Long hair, Long hemlines, corsets, hats
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M.BASIT M14BBA028
Cycle of fashion lasted decades
In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period.
WHY DOES FASHION CHANGE?
Fashion change because people change.
We always want something new. Clothing change for practicable reasons, for appropriateness for the season, and for adaptation to environment situation. In some cases the popularity of fashion endure for many seasons because of the combinations of these reasons.
Travel changed this
From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia.
Fashion design
Fashion design is the designing and creating of new fashion trends.
The more unique your creations, the more successful youll be.
Its a glamorous career with a lot of money to be made.
Fashion designer can be described as the person who got knowledge and skills in designing clothes using all the materials such as fabrics and designing it in any kind of styles and fashion.
KINDS OF FASHION
Haute Couture - French word meaning high fashion. It means one-of-a-kind. These include designers' original designs.
Ready to wear (Prt--Porter) - Term used to describe mass produced garments. These include designers' originals manufactured to a certain number for department stores and offered at lower prices.
Haute culture
Started after the French Revolution (1789), haute couture design firms grew. French for Fine Tailoring High-fashion, individually designed, original, handmade garments for the elite, $2K-$40K.
M.HAMZA BUTT M14BBA082
fashion year
Two main seasons
Spring/Summer
Fall/Winter
Both require a different fashion look and a new range of colors and fabric designs for the time of year.
Light weight fabrics in summer
Heavier fabrics in winter
Color guidelines according to seasonsSummer- Think clear, contrast and bold colors. Fall -Think soft, cool, slightly grayed colors. Spring -Think bright, fresh and lively colors. Winter-Think deep, dark and muted colors.The plan...
Designers work a year in advance
In the spring, the studio works for the spring/summer of the following year
Once a collection is finished, on to the next!
Research
Each collection is researched so that all the items in it complement each other, will be in style, and have the particular look for which the company is known for.
Predicting Trends
A designers most difficult task is forecasting what will be in style for the coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past.
Womens liberation
Shorter hair, disbandoned Victorian era clothes
Shorter skirts
Nylon (cheaper hosiery)
Corsets abandoned
Alternating long hem lines, narrow shoulders and tightly fitted bodices with long, full, or narrow skirts.
Fashion terminology
Designer Label
A cross between couture and mass market eg Donna Karan, Yves St Laurent, Gucci.
4 Fashion capitals
Chic and stylish
Dior ,Chanel, Yves Saint Laurent
Casual elegance
Valentino, Milan Fair
Unorthodox clothes
Vivienne Westwood
Clean-cut & casual
Calvin Klein, Ralph Lauren
PARIS
MILAN
LONDON
NEW YORK
The brand
Every fashion hub and then every fashion house has an identity. The collection has to identify with the brand/look and complement each other.
Theme for Collection
Designer selects theme, color, type of fabric, place, history, event.
designing for Collection
Designing builds of theme and includes number of garments, to be done. From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period.
UMAIS NAZEER MALIK M14BBA031
Pakistani National Dress
Theshalwar kameezis thenational dressofPakistanand is worn by men and women in all four provincesPunjab,Sindh,Baluchistan,Khyber PakhtoonkhwaandFATAin the country and inAzad Kashmir. Each province has its own style of wearing the Shalwar Qameez.Pakistanis wairclothes range from exquisite colors and designs to the type of fabric (silk,chiffon,cotton, etc.).
Mens Clothing
Men all over Pakistan prefer shalwar kameez with some additional accessories which include PakistaniWaistcoat,AchkanandSherwaniwith the shalwar kameez or withChuridarPajama. Jinnah Cap also calledKarakul,Fezalso called Rumi Topi andTaqiyah (cap)is used with Shalwar Kameez.Khussais a popular foot wear with shalwar kameez. Men like to wear traditionalshawlsmade ofPashminaor other warm materials especially in Northern part of the country.
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Regional Clothing
In regional clothing, Balochi women wear heavy embroided Shalwar Kameez and Dupatta according to the weather conditions. They wear Kameez full of heavy EmbroidedShisha work. Sindhi costumes have different styles of embroidery and some women useAjrakas Dupatta. these women also wearbanglesin their traditional way. Punjabi women prefer light embroidery on simple Shalwar Kameez or Kurta. Traditional Lacha and Bangles are also used. Paranda is the special traditional, colorful and unique Punjabi item which is used to tie the hair. Pathan women wear embroided Kameez with a farak with a heavy Dupatta. Kashmiri phiran style kameez has heavy embroidary on the front neck of the kameez and is often made of wool.Women Dresses
Religious Clothing
By women's religious clothing we mean the dressing in which they try to cover all their body parts except face and hands while going outside from their home.Mostly women cover their heads with Dupatta or Chadar in outdoors but religious women prefer to wearScarf,BurqaorHijaband wear lose, long and fullsleeveshirts.
FALAK SHER M14BBA078
Fashion show
Press and buyers get their first look of the collection at the show.
fad
A fashion with a sudden burst of popularity or novelty that catches on.
style
Your own defining form of dress that may or may not incorporate what is the fashion trend.
classic
Stays in fashion over time.
design
A specific version of a style.
trend
Movement of fashion through market and its endurance in popularity.
Fashion cycle
globalization
Democracy, media, growth of middle class, and spread to other fashion centers made fashion available to the masses.
AFZAL SAEED M14BBA080
The Main Event Calendar
January
Italian and French couture collections for spring/summer in Paris and Rome
February
British, Italian, American and French designer collections shown in London, Bologne, Germany, and Paris
IMBEX (International Mens and Boys wear exhibition in London, England)
International mens fashion week in Cologne, Germany
March
British, Italian, American and French designer collections for autumn/winter shown in London, Milan, New York and Paris.
Munich (Germany) Fashion Fair
April
Interestoff clothing, textiles trade fair held in Frankfurt, Germany
May
International designer collections, in Tokyo
London mid-season fashion exhibition for autumn
June
Italian childrens wear collections held in Florence, Italy
Portex: Portugese ready-to-wear fashion fari for Spring/Summer in Porto
July
French and Italian couture collections for Autumn/Winter, Paris and Rome
Uomo Italia Mens wear shown in Florence
August
Future Fashions Scandinavia Fair held in Copenhagen, Denmark
International mens fashion week and international jeans fair in Cologne, Germany
Finnish fashion fair in Helsinki
September
British, French and American ready-to-wear collections for Spring/Summer shown in London, Paris, New York
October
British, French, American and Italian designer collections for Spring/Summer in London, Paris, New York and Milan
Interestoff international textiles and trade fair in Frankfurt, Germany
November
International designer collections, Tokyo
December
Portex Portuguese ready-to-wear fashion fair for Autumn/Winter, Porto
Fashion & media
Fashion trends are often sparked by characters on popular TV shows , movies , that we might take ideas inspired from their looks.
Fashion repeats itself
Fashion trends repeat every 20-30 years
Fashion Trend Cycle
Predicting the future
Designers have to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.
Fashion is a language witch tells a story about the person who wears it .
Clothes create a wordless means of communication that we all understand.