THE

IS GOING TO GET YOU

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Matt Roberts

Co-founder & VP Product

Lots of years in digital

Consumers Are Complicated

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Multiple Devices

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Moments Of Truth

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Moments Of Truth

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Stimulus

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Zero Moment Of Truth

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First Moment Of Truth

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Google Ecosystem Matters

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Last Click Keyword Attribution

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Generic53 %

Brand47 %

ZMOT Content

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Visible

Resonates

Trusted

Influences

ZMOT Content

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Visible

Resonates

Trusted

Influences

Sociable

Shopping At 35,000 ft

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General Product / Model

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Specific Product / Model

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Specific Product / Model

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Product Categories

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“Best” In Category

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“Best” In Category

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Category “Reviews”

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Complex Is OK

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Procedures, Process & Framework

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Prioritize

Audit

Plan

Execute

Measure

Review

Procedures, Process & Framework

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Prioritize

Audit

Plan

Execute

Measure

Review

ZMOT Is Dangerous & An Opportunity

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• ZMOT Awareness

• Content is key

• It’s a team game

• It needs ownership

• How does it apply to you?

=REVEN

UE

Download Both Books

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Free eBook

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