The Zebit BrandRevised August 21, 2015

H E L L O , B R A N D C O N N O I S S E U R .(You’re looking quite nice today.)

Welcome to the Zebit Brand Center. This reference is to make sure that all usage of the Zebit identity is consistent. If you have any questions about usage of the Zebit brand logos or identity, please email brand@zebit.com.

=The Zebit Brand Team

This is the main logo for Zebit. It shouldn’t be altered or modified in any way. Please refer to the guidelines on this site for usage, variations, incorrect usage, and any other question you may have. The Zebit logo shouldn’t be used inline with text. When using Zebit in text, do not use the Zebit logo in paragraph form.

Boxed Form

You may use the Zebit logo in a boxed form when necessary. It must be a solid corner with no border/stroke, and no rounded edges.

Icon Form

The Zebit “Z” should be used in Zebit teal whenever possible and on a flat background. Do not add shines, drop shadows, or any other elements to the Zebit “Z” or attached objects.

V A R I A T I O N S

L O G O

L O G O C O L O R S

White Background

Dark Background Monotone Background

PMS 315C/314U

#066E88

R 6

G 110

B 136

C 90

M 47

Y 34

K 8

White

#FFFFFF

R 255

G 255

B 255

C 0

M 0

Y 0

K 0

Black C

#000000

R 0

G 0

B 0

C 0

M 0

Y 0

K 100

S P A C I N G

Please be sure to give logs of space around the Zebit logo and any text or images it’s around. In a dream world, we’d love to have 1/2 the height of the Zebit spaced around other elements, however we’re realists and realize sometimes 1/4 the height is all you can do.

This guideline also applies to all brand products such as ZebitLine, ZebitScore, Zebit Market, etc.

1/2x

1/4x

I N C O R R E C T U S E

The integrity of the Zebit brand starts with correct usage of the Zebit logo and service logos. Incorrect usage makes Benny the Brand Badger very sad. You don’t want a sad badger, right?

1. Do not use any color other than the approved colors for the logo.

2. Do not space out logo elements.3. Do not use the container shape as a stroke/hollowed

container.4. Do not change the opacity.5. Do not add a drop shadow.6. Do not add a stroke.7. Do not bevel or emboss, make 3D, or turn into Word Art

(sorry, Clippy).8. Do not space out the logo.9. Do not add type elements in violation of clear space rules.10. Do not frame in a shape.11. Do not place on an angle.12. Do not add a reflection.

1 2 3

4 5 6

7 8 9

10 11 12

C O L O R S

Secondary Colors

Zebit Blue

PMS 315C/314U

#066E88

R 6

G 110

B 136

C 90

M 47

Y 34

K 8

#FFFFFF R 255

G 255

B 255

C 0

M 0

Y 0

K 0

#077E9C R 7

G 126

B 156

C 86

M 39

Y 28

K 3

#ff8618 R 255

G 134

B 24

C 0

M 58

Y 98

K 0

#888888 R 136

G 136

B 136

C 49

M 41

Y 41

K 5

It’s super important to make sure to represent the Zebit brand with our colors whenever making anything branded. When working with another brand’s element, please choose the colors below, and if possible, match the other brand’s logo to the color you use.

Don’t eyedrop from here. Instead, please manually enter the color values.

T Y P O G R A P H Y

Cabin

RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()-+[ ] ?<>,.

SemiBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()-+[ ] ?<>,.

BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()-+[ ] ?<>,.

What about italics? Instead of italics, why not give it a pretty underline? They’re there if you need them, but please use sparingly. Benny thanks you in advance.

Bebas Neue - Use for numbers only.

1234567890$

F O N T F A C E

Zebit only uses two fonts. Please make sure you install these fonts.

T Y P E S T Y L E S

Using fonts properly will keep Benny from unleashing his wrath.

H E A D E R T W O

Proportional to all text. Seen here at 14 pt.Cabin Regular | Kerning: 300 | Line-height between H2 & text: 14pt

Header Three

Proportional to all text. Seen here at 14 pt.Cabin Bold | Kerning: 0 | Line-height between H3 & text: 14pt

Body copy.

Body copy is shown here at 10pt. Kerning is set to 0, font family is Cabin Regular, and line-height is 14 pt. Paragraphs are generally in grey, however Zebit blue can be used at times.

Header OneProportional to all text. Seen here at 24 pt.Cabin Bold | Kerning: 0 | Line-height between H1 & text: 14pt

Z E B I T P R O D U C T S

Under the Zebit brand, we have a number of resources. They are ZebitLine, ZebitScore, Zebit Market, and the Financial Toolbox. All guidelines that apply to the core Zebit logo should also be used when talking about any of the other services.

Z E B I T L I N E ™

ZebitLine is the core product offered by Zebit. It’s the amount granted to eligible members to buy name brand products and services in the Zebit Market that can be paid in installments over time without any interest or hidden fees.

Z E B I T M A R K E T ™

The Zebit Market is the official marketplace offered by Zebit.

We’ve searched everywhere for the best products at the best prices. You can shop all these products at the Zebit Market. And with ZebitLine, you don’t have to pay for it all at once.

Z E B I T S C O R E ™

Zebit strives to make financial matters approachable, transparent, and relevant to each member. Zebit’s simple patent-pending 13 question assessment measures multiple dimensions of an individual’s financial health and delivers each member a custom ZebitScore..

M A R K E T

C H A R A C T E R STo enhance the feeling of the Zebit brand, we have introduced characters that will be seen throughout the Zebit experience.

Z E B I T P A N D A

Cuddly and cute on the outside, the Zebit Panda is our fun-loving friend who loves hugs. When he’s around, be sure to throw him a stalk of bamboo. (Yes, we’re aware of the true nature of the Panda, but we like to think of it in the cuter sense.)

Z E B I T N I N J A

Defender of injustice, evil, harm, interest and fees. The Zebit Ninja is our fun depiction of our noble quest against fee and interest-based financing, and has been known to rescue babies princesses from high towers and save kittens from climbing up trees. He’s also more than willing to split your ZebitLine into payments for you. Just ask.

We’re not scared of questions.If you’ve got any other questions, please drop us an email at brand@zebit.com.

Thank you again.

Love,The Zebit Brand Team

zebit.com