The YMCA and YouTHE POWER OF PARTNERSHIP

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• Largest child care provider

• America's leading swim instructor

• Largest youth sports organization

• 20.2 million members nationwide

• 9.5 million members under the age of 18

WHERE AMERICA PLAYS

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From urban areas to small towns, YMCAs are at the heart of community life in the United States with

42 million families and 72 million households located within three miles of a YMCA.

There are 2,617 YMCAs in the United States, serving 10,000

communities

America’s oldest and largest community-based social service organization and charity*.

Source: 2005 YMCA of the USA Statistical Summary (available on www.ymca.net)

More than 560,000 Volunteers

42% of Americans are YMCA Alumni

*For a third consecutive year, YMCAs have occupied the #1 position in the prestigious Nonprofit Times “Top 100” ranking of American non-profits.

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• The YMCA is the inventor of basketball, volleyball and racquetball.

• The Y created Father’s Day and is one of the innovators of camping as we know it today.

• YMCA Activate America is changing the way community organizations work together to support the health of the whole community.

A HISTORY OF INNOVATION

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THE POWER OF THE YMCA BRAND

• 97% of Americans recognize the YMCA brand

• 85% say the Y offers quality programs

• 82% associate the Y with health/fitness, and after-school programs

• 78% associate the YMCA with sports

• 75% Americans believe the Y is an

organization, and a charity, they wish

to support.

• 91% believes the Y understands kids

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OUR MISSION

To put Christian

principles into practice

through programs that

build healthy spirit,

mind and body for all.

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OUR IMPACT

The YMCA touches the lives of _________

individuals in the _________ region

annually.

• ____ branches• ____ child care sites• ______ employees

• YMCA programs affect the lives of children, adults, and families in every community in our region.

• ______ of our ______ participants receive scholarship assistance, meaning no one is turned away for inability to pay for YMCA services.

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_______ facility members

________ program members

YMCA BY THE NUMBERS

Preschool (1-5): __%Elementary (6-11): __%Jr/Sr High (12-17): __%Yg Adult (18-29): __%Adult (30-54): __%Adult (55-64): __%Older Adult (65+): __%

More than _______ strong!

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OUR REACH

Insert map of your service area here

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The Strong Kids Campaign is an annual

fundraising effort mounted by the YMCA

to raise funds to improve the health and

well-being of thousands of children who

may otherwise not have the opportunity

to participate in YMCA youth programs

and services.

YMCA Strong Kids Campaign funds

will be directed toward scholarships for

children to participate in the YMCA’s

outstanding program offerings in

_________________________ (counties,

states, cities or other regional

identifiers).

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WHY ARE WE SEEKING SPONSORS?

• To raise awareness of the YMCA mission

• To encourage YMCA membership, volunteerism and involvement

• To generate funding in support of advancing the YMCA in our area.

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WHY SPONSOR?

The YMCA seeks qualified corporate partners who wish to strengthen the community they live in, one child at a time:

• Improve quality of life for community members• Assist in meeting vital community needs• Provide human and capital resources to YMCAs that may be helping employees and

their families• Build employee morale and engagement• Enhance the impact of financial contributions already directed into the community• Create a “strong community” the YMCA way

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WHY SPONSOR?

• Advertising opportunities• Cause-marketing initiatives• Web initiatives• Public relations• Special events• YMCA direct grant

opportunities

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PROGRAM UNDERWRITING OPPORTUNITIES

OPPORTUNITIES

• Resident and Day Camp programs

• YMCA Childcare programs• YMCA Adult Fitness programs• YMCA Youth Sports programs• YMCA Active Older Adult

programs• Financial Assistance

The YMCA offers a unique and compelling set of assets that can be leveraged to develop mutually beneficial marketing platforms.

BENEFITS

• Branded activities• Branded promotion• In-branch signage• Area-wide marketing

opportunities• Cause-related marketing

opportunities around scholarship program

• Special events, including YMCA Healthy Kids Day and Youth Sports Events

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PROGRAM UNDERWRITING OPPORTUNITIES

• Sponsor safety-related opportunities such as car seat installations at all YMCA Healthy Kids Day events, or teach car safety, travel safety, camping safety, etc.

• Recognition in ________ program brochures mailed ______ times a year.

• Recognition on website• Signs at Healthy Kids

Day events at ______ YMCA branches.

YMCA Healthy Kids Day

A community-based event that celebrates healthy living and encourages

families to embrace a more active lifestyle.

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PROGRAM UNDERWRITING OPPORTUNITIES

Benefits include:• Front-page website

placement• Radio/Print ads• Acknowledgement in

Annual Report• On-site visibility at ___ city-

wide special events• Logo on camping t-shirts• Logo on all camping

materials

Official Sponsor of YMCA Kids’ Programs

$__________

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PROGRAM UNDERWRITING OPPORTUNITIES

Benefits include:• Front-page website

placement• Radio/Print ads• Acknowledgement in

Annual Report• On-site visibility at ____ city-

wide special events• Logo on all YMCA After

School materials

Official Sponsor of YMCA After School

Programs

$_________

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PROGRAM UNDERWRITING OPPORTUNITIES

Benefits include:• Front-page website

placement• Radio/Print ads• Acknowledgement in

Annual Report• On-site visibility at ___ city-

wide special events• Logo on camping t-shirts• Logo on all camping

materials

Official Sponsor of YMCA Camping

$________

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A YMCA STORY

• Add optional testimonial here

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PLEASE JOIN US IN BUILDING

STRONG KIDSThey are counting on us.

We are counting on you.