The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define...

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The Yin Yang of Design and Anthropology Presentation to: Wayne State University November 29, 2006 Professor Dori Tunstall, UIC Copyright Elizabeth Tunstall 2006 | All Rights Reserved.

Transcript of The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define...

Page 1: The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define Anthropology, as itself and Yin energy Define Design, as itself and Yang energy Enumerate

The Yin Yang

of Design and Anthropology

Presentation to:Wayne State UniversityNovember 29, 2006

Professor Dori Tunstall, UIC

Copyright Elizabeth Tunstall 2006 | All Rights Reserved.

Page 2: The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define Anthropology, as itself and Yin energy Define Design, as itself and Yang energy Enumerate

Learning intentions

Define Yin Yang

Define Anthropology, as itself and Yin energy

Define Design, as itself and Yang energy

Enumerate 8 contexts of Yin Yang / Anthropology Design energies

Design and anthropology as holistic pursuits

Design and anthropology as human endeavors and professional practices

Design and anthropology as positives forces for business, government, andsociety

Necessity of training hybrid “anthrodesigners” for changing our worldsCon

cep

tual

Tacti

cal

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Liminality

People or societies in a liminal phase are a "kind ofinstitutional capsule or pocket which contains the germof future social developments, of societal change."

- Victor Turner

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Anthropologist? Designer? Anthrodesigner?

1990_1994

Bryn Mawr College

1994_1999

Stanford University

1999_2002

Sapient Corporation

2003_2005

Arc Worldwide

2001_2006

Design for Democracy

2005_Cont…

UIC

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Societal change_premise

Anthropology and design represent theYin Yang energies of one another andthus by working together they canbalance each others’ weaknesses andenhance each others’ strengths.

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Societal change_what’s at stake

Government, business, and societyrequires better understanding andrespect for professional design andanthropology’s insights, skills, andintentions so that we can positivelyaffect our worlds.

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Yin Yang

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Yin Yang_characteristics

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Defining anthropology

General public Allied professionals “Ethnographers”

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Defining anthropology_general public

Indiana Jones

Dinosaurs and dust

Cavemen

Human evolution

Anthropologi, the store

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Defining anthropology_allied professionals

Science

Studying the past

Culture

Ethnography

Exoticism

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Defining anthropology_“ethnographers”

Cool

Anyone can do it

Too theoretical

Too self-absorbed

Just ethnography

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Defining anthropology_implications for positive impact

Society Government Business

Indiana Jones

Dinosaurs and dust

Cavemen

Human evolution

Anthropologi, the store

Science

Studying the past

Culture

Ethnography

Exoticism

Cool

Anyone can do it

Too theoretical

Too self-absorbed

Just ethnography

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Defining anthropology_the reality is more complex

Scientific Artistic

Knowledge

Action

ArchaeologyPhysical

Anthro

Linguistics Cultural

Anthro

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Anthropology_contemporary redefinition

Its purpose:To connect people to ever evolving ideas ofwhat it means to be human.

Its mission:

To translate skillful inquiry into usefulknowledge that creates positive humanexperiences.

Its approach:

To be empathetic, dynamic, and useful.

Its promise:

To engage with the range of humanexperience without prejudice.

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Anthropology_Yin energy

Its purpose:To connect people to ever evolving ideas ofwhat it means to be human.

Its mission:

To translate skillful inquiry into usefulknowledge that creates positive humanexperiences.

Its approach:

To be empathetic, dynamic, and useful.

Its promise:

To engage with the range of humanexperience without prejudice.

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Defining design

General public Allied professionals “Designers”

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Defining design_general public

Style

Fashion

iPod

Sports/luxury cars

Target

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Defining design_allied professionals

Eye candy

Aesthetics

“Making it pretty”

Superficial

Decoration

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Defining design_“designers”

Cool

Anyone can do it

Too much process

Too self-absorbed

Intuitive

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Defining design_implications for positive impact

Society Government Business

Style

Fashion

iPod

Sports/luxury cars

Target

Eye candy

Aesthetics

“Making it pretty”

Superficial

Decoration

Cool

Anyone can do it

Too much process

Too self-absorbed

Intuitive

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Defining design_the reality is more complex

Scientific Artistic

Knowledge

Action

Interior

Design

Product

DesignArchitecture Interactive

Design

Graphic

design

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Design_contemporary redefinition

AIGA’s 12-steps of

Designing

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Design_Yang energies

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Anthropology + Design_the liminal phase

People or societies in a liminal phase are a "kind ofinstitutional capsule or pocket which contains the germof future social developments, of societal change."

- Victor Turner

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Anthropology + Design_holistic range of experiences

Scientific Artistic

Knowledge

Action

ArchaeologyPhysical

Anthro

Linguistics Cultural

Anthro

Interior

Design

Product

DesignArchitecture Interactive

Design

Graphic

design

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Anthropology + Design_not absolutes

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Anthropology + Design_The 8 trigrams

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Anthropology + Design_The 8 trigrams_details

Intent

Approach

Technique

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Intent

Approach

Technique

Anthropology + Design_Yin Yin Yin

Understand unknown

Yield to the experienceof others

Cultural anthropology+ Information Design

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Anthropology + Design_Yin Yin Yin

Experience modeling at UIC

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Intent

Approach

Technique

Anthropology + Design_Yin Yin Yang

Understand unknown

Yield to the experienceof others

Physical anthro +Product Design

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Anthropology + Design_Yin Yin Yang

OXO Good Grips

Observations on how people with

hand mobility impairments led OXO to

develop new category of products.

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Intent

Approach

Technique

Anthropology + Design_Yin Yang Yin

Understand unknown

Create new experiencefor others

Linguistics +Interactive Design

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Anthropology + Design_Yin Yang Yin

Computational linguistics and

use of natural language

patterns in searching.

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Intent

Approach

Technique

Anthropology + Design_Yin Yang Yang

Understand unknown

Create new experiencefor others

Archaeology +Architecture

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Anthropology + Design_Yin Yang Yang

Pyramid at the Louvre Museum

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Intent

Approach

Technique

Anthropology + Design_Yang Yin Yin

Manifest new future

Yield to the experienceof others

Cultural anthropology+ Product Design

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Anthropology + Design_Yang Yin Yin

Cultural

anthropologists

helped developed

Go-Gurt

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Intent

Approach

Technique

Anthropology + Design_Yang Yin Yang

Yield to the experienceof others

Manifest new future

Physical anthro +Interaction design

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Anthropology + Design_Yang Yin Yang

Physical anthropology,

anthropometrics,

ergonomics, and Vlady

Spetkovsky’s Wearable

Power Suit

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Anthropology + Design_Yang Yang Yin

Intent

Approach

Technique

Manifest new future

Create new experiencefor others

Linguistics + ProductDesign

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Anthropology + Design_Yang Yang Yin

Linguistic semantic mapping and the

fuzzy logic of artificial intelligence

and smart products

Page 44: The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define Anthropology, as itself and Yin energy Define Design, as itself and Yang energy Enumerate

Intent

Approach

Technique

Anthropology + Design_Yang Yang Yang

Manifest new future

Create new experiencefor others

Cultural anthropology+ Interaction design

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Anthropology + Design_Yang Yang Yang

James Funaro and CONTACT’s,

Culture’s of the Imagination, alien

contact simulations at Cabrillo

College

Page 46: The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define Anthropology, as itself and Yin energy Define Design, as itself and Yang energy Enumerate

Conclusion_premise redux

Anthropology and design represent theYin Yang energies of one another andthus by working together they canbalance each others’ weaknesses andenhance each others’ strengths.

Page 47: The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define Anthropology, as itself and Yin energy Define Design, as itself and Yang energy Enumerate

Main point_what’s at stake

Government, business, and societyrequires better understanding andrespect for professional design andanthropology’s insights, skills, andintentions so that we can positivelyaffect our worlds.

Page 48: The Yin Yang of Design and Anthropology · Learning intentions Define Yin Yang Define Anthropology, as itself and Yin energy Define Design, as itself and Yang energy Enumerate

Questions?

?


Optimizer Yin and Yang

Optimizer Yin and Yang

Yin Yang Production presents A Yin Yang Story

Yin Yang Production presents A Yin Yang Story

Yin-Yang Theory and Globalization

Yin-Yang Theory and Globalization

Dedon Yin-yang

Dedon Yin-yang

Chibashi (Yin Yang)

Chibashi (Yin Yang)

Yin and yang - JQ Engineering

Yin and yang - JQ Engineering

HEARTWARMING YIN & YANG WINTER SEQUENCE

HEARTWARMING YIN & YANG WINTER SEQUENCE

THE TREATMENT OF THE YIN AND YANG QIAO MAI, YIN AND YANG …

THE TREATMENT OF THE YIN AND YANG QIAO MAI, YIN AND YANG …

Yin-Yang Bagua Zhang Palm

Yin-Yang Bagua Zhang Palm

Yin Yang Pres

Yin Yang Pres

YIN and YANG Theory

YIN and YANG Theory

Yin - Yang Theory Yin Yang Theory I- What is the Yin-Yang theory? Yin Passive Cold Death Winter Female Night Even Moon Water Yang Active Hot Life Summer.

Yin - Yang Theory Yin Yang Theory I- What is the Yin-Yang theory? Yin Passive Cold Death Winter Female Night Even Moon Water Yang Active Hot Life Summer.

Yin & Yang ” Fanxi Delarue

Yin & Yang ” Fanxi Delarue

The Yin + Yang of Telecommuting

The Yin + Yang of Telecommuting

Cover-Yin & Yang - AKC Marketing

Cover-Yin & Yang - AKC Marketing

Yin Yang Primer

Yin Yang Primer

Yin Yang Of Financial Reform

Yin Yang Of Financial Reform

(2) Yin and Yang

(2) Yin and Yang

Yin Yang Delight

Yin Yang Delight

Yin and Yang Polarities

Yin and Yang Polarities