s

The Wrong Customer

@ElizAyer

Chapter One

What they thought

they had

What they actually had

DON’T: Focus excessively on analytics

Chapter Two

Tough choices: good, but could be betterEnterprise sales

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DON’T: Just spin the

wheel

Chapter Three

The market is shifting

DON’T: Stay put while market moves

Don’t: Look just at data

Don’t: Spin the wheel

Don’t: Miss the moving target

DO: Make the switch in time!

I solemnly declare

That I love no customer so

much

That I will not abandon her in her moment of

need

In the pursuit of a better business

-@ElizAyer

Thanks to the following for images on Flickr licensed under a Creative Commons Attribution license:

Sami Haidar - New York @ Night II

Ben Cumming - Redfern Slum

Nicole G - The doll

Stiller Beobachter - fence

Hannah Gilbert - John the Hamster

Stuart Anthony - Run for your Life

Tom Olliver - Liwa Dunes

A Lads Club Escapette - A Morrissey Crowd

Alex - Scream