The Wow Way
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Transcript of The Wow Way
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
let’s be honest,cost is an issue
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
now isn’t that arefreshing change…
a creative agency that’s up frontabout the things that really matter?
uh-oh - it's about 'marketing' - are we losing you?You don't think anyone can make more of your budgets / do better than your current agency / understand your industry do you? Go on, humour us... 21 slides and that’s it.
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
first, let’s take a look at the role of a marketer (or the one who’s responsible for marketing)...
want to do this in person?call Miranda: 01793 250542
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
want to do this in person?call Miranda: 01793 250542
you’re responsible for results(that thing that jobs depend upon)
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
there’s a large volume of work
want to do this in person?call Miranda: 01793 250542
(too much work, not enough people?)
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
deadlines are always looming
want to do this in person?call Miranda: 01793 250542
(the things that sleepless nights are made of)
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
you have to manage your budgets
want to do this in person?call Miranda: 01793 250542
(or lack of them)
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
you have to multi-task
want to do this in person?call Miranda: 01793 250542
(where did you put that extra pair of hands?)
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
the traditional approach
most organisations need one or a combination of:
• marketing: you work with a marketing agency
• advertising: you work with an advertising agency
• design: you work with a design agency
• pr: you work with a pr agency
so, with that in mind, how do these help you?
want to do this in person?call Miranda: 01793 250542
let’s take a look...
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
let’s follow the path of just one project to see whether the traditional approach saves you time, stress or money:
want to do this in person?call Miranda: 01793 250542
startinternal planning
collate/write copy
collate imagery
issue brief to agencies
organise and attend
pitches
nominate chosen agency
sign offproof read
co-ordinate approvals
final designs
approved
liaise with all parties
until...
co-ordinate feedback
send to colleagues
first draft visuals
agency briefing
manage production
process
key:★ you
★ agency
★ both responsible
based on producing one brochure…
end(are you tired?)
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
so, the traditional way…
• of the 15 parts of just one project, you are involved in 13
• of the 15 parts, both you and your agency are jointly involved in 2
• of the 15 parts to this project, your agency is solely responsible for 2
now multiply that by the number of projects you have on the go, and by the number of different media that you are involved in...
want to do this in person?call Miranda: 01793 250542
wow! you’re busy...
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
so, the traditional way…
in a typical client/agency relationship, most responsibilities fall on the client’s shoulders
the result will no doubt be what you wanted, you benefit from the agency’s creative expertise and their industry contacts but you still have to put in *large* amounts of time and effort
want to do this in person?call Miranda: 01793 250542
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
there is another way...
the wow! solution:we believe in partnership working
want to do this in person?call Miranda: 01793 250542
oh yeah, everyone talks about ‘partnerships’... what exactly does that mean?
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
so what’s different?
we work in partnership with you – a *real* partnership.
• we only work with a select number of clients; those that we know we can help
we work with you at the early stages of a project to:
• explore ways in which your projects can be funded – look at ways your marketing can be hugely effective in spite of budget cutbacks
• ensure that your budgets are maximised – giving you more bang for your buck
so, if you’re still on board, lets tell you a bit more about our approach...
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
the wow! solution
real partnership working:
• as partners a lot more can be achieved: we can be proactive instead of reactive
• we get to know you and your business: so we understand each other and less time is taken on background issues – we can hit the ground running
want to do this in person?call Miranda: 01793 250542
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
the wow! solution
real partnership working:
• we know your overall aims and objectives and can make sure everything is in line with this – the big picture – not just focusing on a single project
• we look beneath the surface: marketing isn't just about the end product – it encompasses every aspect of your business. It works from the inside out
• we’re constantly looking for new opportunities for your business
want to do this in person?call Miranda: 01793 250542
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
the wow! solution
we offer you an expandable/contractible team
• sometimes you need a larger team – more pairs of hands – but taking on extra staff means financial commitment
• wow! are an extension to your team when you need it. we’ll keep up-to-date with you so that we’re always on the ball
• if you need to reduce your team the impact of redundancies needn't get in the way of progress
want to do this in person?call Miranda: 01793 250542
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
the wow! solution
we challenge you in order to offer you new ways of thinking:
• we embrace every media type: traditional media; new media; social media – keeping you ahead of the game and producing campaigns that are the most appropriate for the results you need
• when you think you need a brochure, we’ll think about your aims and objectives: a brief to us is always a challenge to find the best route to market
want to do this in person?call Miranda: 01793 250542
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
the wow! solution
we explore avenues that you may not have considered:
• we’ll suggest ways in which you could fund initiatives and promotions – we’ll look for alternatives to your own budget
• we bring experience across a whole host of industries to your team, with specific expertise for specific projects, providing alternative ideas to your usual marketing approach
want to do this in person?call Miranda: 01793 250542
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
and so, in summary
when you’re and really need to we’re here to
_______ you with new , often before you knew you
needed them. We’ll be an extension of your ______ and help you
reach your , whilst keeping a constant on the
budget. So let’s and see if we can help you
call Miranda: 01793 250542 or email [email protected]
© wow! Creative Services Ltd 2010 // www.wowcreative.co.uk
the wow! way
for examples of how our partnership method of working has worked for others, or to see how we could work together,
contact Miranda on 01793 250542 or email [email protected]
that’s it... all that in 21 slides...