The world and Europe in the future
-
Upload
jesper-bo-jensen -
Category
Presentations & Public Speaking
-
view
169 -
download
0
Transcript of The world and Europe in the future
The World, Europe and Youin the future
Jesper Bo Jensen, ph.d.Futurist
Centre for Future Studieshttp://uk.fremforsk.dk/
Cities in the future The interweaved city –
a mixture of functions
The company without office space
The new nomads travelling from oasis to oasis
The work day and leisure day as a long fractal route
Globalization 2.0
Outsourcing knowledge work and workers Specialized engineers, researchers, scientists,
mathematicians and financial wiz kids Creativity White collar sweat shops: Digital retouch in Dacca
Why? – cheaper and closer to the markets We have to survive and thrive at the skills
and technologies, where we are better that the rest of the world and possesses better market knowledge
The worlds three biggest economies at PPP as %
of worlds total
New lines of conflict
USA – China; EU – China; China – India, Russia – EU/US
EU – USA or a trade agreement and possible reunion
Russia's new role – more than covert invasions, energy hostage taking or blackmailing?
The rising star: Africa – but where in Africa? South America – Brazil…., Mexico….. EU as a united player on the global scene? What about UK now and the former Euro
crises? Could be either the start of a break up of EU
or the path to unity
The history of USA
The Boston Tea party (not the movement today)
The minute men – right to carry arms The long move from 13 colonies to more
the 50 states 1776-2000 The civil war 1861-65 The Monroe Doctrine – Western
Hemisphere First global involvement: The First
World War and The Second World War Monopoly of Power 1990-2001
EU and the future
EU is not a nation state – and it is not the United States of Europe
EU is on the road to the future – and it is still uncertain where we will end
All European countries or a selection? We have to find a way to create a new
democratic entity, that is neither state, IGO or a federation – we are forming the future and creating a new “thing”
EU has achieved the most demanding goal already: No new wars between member state in almost 70 years
The rest takes time – and you have that!
Disruptive technology
New Technology Three steps
A: Doing the old in at new way Combustion engine instead of a steam engineComputers calculating large mathematic formulas
B: Doing something new that was prior not possible
Cars and a Lorries, Word processers, PC, spreadsheet, photos, the Internet, video, automation, production robots
C: Society changeSuburbs, New distribution of the manufacturing process, GlobalizationRobots – artificial intelligence, 3D printers, New ways of manufacturing
Globalization 3.0
Automation, robots and higher efficiency in production lines in
We will still manufacture goods in the US and in EU
Less and less work costs in the final cost of the goods
New technology replacing man power – but also assuring industrial jobs and the manufacturing industry in the future
Globalized lines of production with critical parts being made in Europa and the US
Six Generations
Baby BoomersBorn 1940-54Post war generation – educational boomReinventing every phase of lifeRock, beat, soulTech: The pill
Generation JonesRecently discoveredLarge generation Design, ethics, ideaAgainst divorce, pro family – tech: Stereo setBorn 1955-67
Generation XThe so-what generationSmall after the pillSelfcenteret, extrovertPersonal succes, Video, workaholics, love brandsBorn 1968-79
Generation YThe smallest gen.Fun shoppers, great social skills, Myself inc., situational consumption managing many choices1980-89, PC, cell-phone
Generation Z Between war gen., Project & trophy kidsBe famous, groups basedDigital nativesBorn 1990-2001
New MilleniumAfter 9-11 generationCultural homogenizationEU as native soilWi–Fi (Wireless internet) Født 2001 - 2013
Babyboomers born 1940-54
The huge post war generation in the western world
This generation is much better educated and has much more money & wealth compared to earlier generations
Digital immigrant – the technologies that they are familiar with is the pill, the television and the telephone
Work life – They like collective system (Europeans) that ensure that everybody is treated equally
Born 1955 - 66 More conscious and cynical consumers and
employees Design, ethics, idea Anti - divorce, like family values, society is
important Rebuilding the family and the family house Interrail- generation Status, position and money A successful life is family, career and Leisure – all together – a balanced life
Generations X born 1967- 1977
The first generation after the pill – kids their parents really wanted
The individual way and self-centered generation
Brand enthusiasts Workaholics – personal succes and status Results and salary Flexibility Shopping in box shops …but more at more at net shops
The Young families(Generation Y )
Dad is a caring and loving person and he plays with the kids on the kitchen floor
A new kind of family – not only mom as the centre
Want to do everything on the internet Among Peers – love peers and peer review Do not understand texts written by a
person over 50 Lounge and chill First video producing generation – love
selfies Facebook is a place to post your profile –
not your life
Generation Z
Socialization: Kindergartens Inhabitant of the internet and internet
shopping malls: The digital natives Can´t remember a life without a PC and a cell-phone Let´s find the best price of a product world wide Without the cell-phone ”I feel Naked” Social networking is a must in life
Personal recognition for what I say or do What´s in it for me !
Personal style over Brands Loves to create their own products, music, way of
doing things
”Born digital”
Almost born and living on-line! (smartsphones all day and night)
Socialized to individual and personal approach from parents, teacher and employers.
Among Peers – peer evaluation Sharing is caring, rating and tracking
www.youtube.com, www.facebook.com, www.instagram.com, www.snapchat.com
The digital way – news, culture, information's, shopping, music and chatting.
Multitasking……but
Jesper Bo JensenFremforsk- Centre for Future StudiesBalticagade 15, st. th.8000 Aarhus C
E [email protected] +45 86 11 47 44M +45 20 67 45 00
www.fremforsk.dk/en