The word «design» is an abbrevetion for industrial design. It is a combination of two elements:...
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Transcript of The word «design» is an abbrevetion for industrial design. It is a combination of two elements:...
When someone says: « I can do it too», it means that he is able to
reproduce it… otherwise he would have already done it.
-Bruno Munari-
DESIGN
DesignThe word «design» is an abbrevetion for industrial design.It is a combination of two elements:1. Applied art2. Applied science
The aim is to improve the look together with the utility of an object
It influences both the process of production and the selling of the item
Improve the look together with the
utility
Process of production Selling of the item
Industrial design: Ferrari
Ferrari is an Italian sports car manufacturer based in Maranello, Italy.
They perfectly match the beauty and the utility of the object.
Most famous italian designer
Pininfarina, Ferrari Testarossa.
ArchitectureRenzo Piano, NEMO,
Amsterdam
Renzo PianoWeltstadthaus, Köln
Renzo PianoCentre Pompidou, Paris
Stadia by Zavanella.Do you recognize one?
Gino Zavanella
My idea of a pitch refers to the agora, a meeting and cultural place. A common sharing of a large space for entertainment and well-being that goes beyond the sport. Infact the match lasts two hours, but these structures could live every day all year long.
A champion in the world of sport and an example of italian designer.
Interior DesignThe interior design is the creation of a place, which takes care of the comfort of the people who will live there; of the utility and quality of forniture and of the human safety.
Achille Castiglioni, mezzadro chair.
Zanotta’s sack is shown into the most famous museums of Modern Art all around the world.
Computer design: Olivetti
Ergonomic: the study of designing equipment to fit the human body, his movement and his ability.
Fashion
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
-Coco Chanel-
Food: Massimo Bottura«Nutrition is not mathematical; it is emotional.»
-Massimo Bottura-
Each plate is a reconstruction of an idea, a memory, a play on words.
“The five ages of Parmesan”
“Tortellini in broth”
If you want to learn something newMuseums
The fun is endless, the seriousness is not.(Jean Paul Richter)