The word «design» is an abbrevetion for industrial design. It is a combination of two elements:...

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When someone says: « I can do it too», it means that he is able to reproduce it… otherwise he would have already done it. -Bruno Munari- DESIGN

Transcript of The word «design» is an abbrevetion for industrial design. It is a combination of two elements:...

Page 1: The word «design» is an abbrevetion for industrial design. It is a combination of two elements: 1.Applied art 2.Applied science.

When someone says: « I can do it too», it means that he is able to

reproduce it… otherwise he would have already done it.

-Bruno Munari-

DESIGN

Page 2: The word «design» is an abbrevetion for industrial design. It is a combination of two elements: 1.Applied art 2.Applied science.

DesignThe word «design» is an abbrevetion for industrial design.It is a combination of two elements:1. Applied art2. Applied science

Page 3: The word «design» is an abbrevetion for industrial design. It is a combination of two elements: 1.Applied art 2.Applied science.

The aim is to improve the look together with the utility of an object

It influences both the process of production and the selling of the item

Improve the look together with the

utility

Process of production Selling of the item

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Industrial design: Ferrari

Ferrari is an Italian sports car manufacturer based in Maranello, Italy.

Page 5: The word «design» is an abbrevetion for industrial design. It is a combination of two elements: 1.Applied art 2.Applied science.

They perfectly match the beauty and the utility of the object.

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Most famous italian designer

Pininfarina, Ferrari Testarossa.

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ArchitectureRenzo Piano, NEMO,

Amsterdam

Page 8: The word «design» is an abbrevetion for industrial design. It is a combination of two elements: 1.Applied art 2.Applied science.

Renzo PianoWeltstadthaus, Köln

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Renzo PianoCentre Pompidou, Paris

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Stadia by Zavanella.Do you recognize one?

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Gino Zavanella

My idea of a pitch refers to the agora, a meeting and cultural place. A common sharing of a large space for entertainment and well-being that goes beyond the sport. Infact the match lasts two hours, but these structures could live every day all year long.

A champion in the world of sport and an example of italian designer.

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Interior DesignThe interior design is the creation of a place, which takes care of the comfort of the people who will live there; of the utility and quality of forniture and of the human safety.

Achille Castiglioni, mezzadro chair.

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Zanotta’s sack is shown into the most famous museums of Modern Art all around the world.

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Computer design: Olivetti

Ergonomic: the study of designing equipment to fit the human body, his movement and his ability.

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Fashion

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

-Coco Chanel-

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Food: Massimo Bottura«Nutrition is not mathematical; it is emotional.»

-Massimo Bottura-

Each plate is a reconstruction of an idea, a memory, a play on words.

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“The five ages of Parmesan”

“Tortellini in broth”

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If you want to learn something newMuseums

The fun is endless, the seriousness is not.(Jean Paul Richter)