B R A N D S O N V I N EB R A N D S O N V I N E

T H E WO LV E R I N E R E P O R TT H E WO LV E R I N E R E P O R T

PRESENTSPRESENTS

F I R S T T R A I L E R O N V I N EF I R S T T R A I L E R O N V I N EF I R S T T R A I L E R O N V I N EF I R S T T R A I L E R O N V I N E

B AC KG R O U N DB AC KG R O U N D

On 25 March 2013, Director James Mangold and MTV released a teaser trailer for the film ‘The Wolverine’ on Vine.

The trailer would eventually be shared on Twitter over 7500 times.

Using the tools we’ve built for BRANDS ON VINE – we tracked and monitored how The Wolverine Vine trailer was shared, and who was sharing it.

On 25 March 2013, Director James Mangold and MTV released a teaser trailer for the film ‘The Wolverine’ on Vine.

The trailer would eventually be shared on Twitter over 7500 times.

Using the tools we’ve built for BRANDS ON VINE – we tracked and monitored how The Wolverine Vine trailer was shared, and who was sharing it.

I N S I G H T SI N S I G H T SI N S I G H T SI N S I G H T S

6 S E C O N D S6 S E C O N D S

2 5 M A R - 3 0 M A R 2 0 1 32 5 M A R - 3 0 M A R 2 0 1 3

8 8 C O U N T R I E S8 8 C O U N T R I E S

6 , 57 6 M E N T I O N S6 , 57 6 M E N T I O N S

2 , 5 9 7 FAVO R I T E S2 , 5 9 7 FAVO R I T E S

5 , 6 3 2 R E S H A R E S5 , 6 3 2 R E S H A R E S

TOTA L R E AC H – 2 2 , 9 1 0 , 5 2 0 P E O P L ETOTA L R E AC H – 2 2 , 9 1 0 , 5 2 0 P E O P L E

S O C I A L S H A R I N GS O C I A L S H A R I N G

T W E E T S P E R H O U RT W E E T S P E R H O U R1000

180

30

5

0

0 hr

25 Mar 26 Mar 27 Mar 28 Mar 29 Mar 30 Mar 31 Mar

+30 hrs +60 hrs +90 hrs +120 hrs

PEAK SHARING50 per minute

G LO B A L R E AC HG LO B A L R E AC H

M A R 2 5M A R 2 5

Mexico UK

12%11%

France Brazil

8%6%

Canada Spain

5%4%

UKFrance

13%8%

JapanIndia

5%4%

Canada Spain

4%4%

UKJapan

16%9%

SpainAUS

6%6%

BrazilCanada

4%4%

Mexico UK

13%10%

JapanAUS

9%5%

Canada Italy

5%4%

Mexico Japan

9%9%

UKTurkey

7%7%

SpainFrance

7%7%

Mexico Brazil

20%20%

SpainItaly

10%5%

India 5%

M A R 2 6M A R 2 6 M A R 2 7M A R 2 7

M A R 2 9M A R 2 9M A R 2 8M A R 2 8 M A R 3 0M A R 3 0

USA 30%

USA 18%

USA 23% USA 18%

USA 16% USA 24%

M O S T S H A R E DM O S T S H A R E DM O S T S H A R E DM O S T S H A R E D

1 5 91 5 91 5 91 5 9M T VN E W SM T VN E W S

1 , 3 0 41 , 3 0 41 , 3 0 41 , 3 0 4

JA M E S M A N G O L DJA M E S M A N G O L D

7 077 077 077 07

WO LV E R I N EM OV I EWO LV E R I N EM OV I E

2 , 7 1 12 , 7 1 12 , 7 1 12 , 7 1 1

H U G H JAC K M A NH U G H JAC K M A N

Of the Vines that were directly shared by their followers– Hugh Jackman had more people sharing his announcement of the Wolverine Vine trailer than all of the other accounts combined.

Of the Vines that were directly shared by their followers– Hugh Jackman had more people sharing his announcement of the Wolverine Vine trailer than all of the other accounts combined.

K E Y I N F L U E N C E R SK E Y I N F L U E N C E R SK E Y I N F L U E N C E R SK E Y I N F L U E N C E R S

1 0 01 0 01 0 01 0 0

75757575

5 05 05 05 0

2 52 52 52 5

T I M E SR E S H A R E D

T I M E SR E S H A R E D

Number of followers doesn’t always correlate to how influential someone is.We saw a few individuals who had as many people sharing their post as some of the big corporate accounts.

Number of followers doesn’t always correlate to how influential someone is.We saw a few individuals who had as many people sharing their post as some of the big corporate accounts.

JOSH HOROWITZ49,665 followersJOSH HOROWITZ49,665 followers

MATT PARK1,539 followersMATT PARK1,539 followers

AUDREY FLEURY3,043 followersAUDREY FLEURY3,043 followers

CINÉPOLIS875,188 followersCINÉPOLIS875,188 followers

COMIXOLOGY36,829 followersCOMIXOLOGY36,829 followers

AMC THEATRES36,829 followersAMC THEATRES36,829 followers

K E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N SK E Y P U B L I C AT I O N S

F E AT U R E D BY S O M E O F T H E TO P S I T E S O N T H E W E BF E AT U R E D BY S O M E O F T H E TO P S I T E S O N T H E W E B

1 .1 . 2 .2 .

S U M M A RYS U M M A RYS U M M A RYS U M M A RY

Coordinate publication and distribution of your vine with key stakeholders in order to share with their own personal networks. Hugh Jackman and James Mangold received more shares than all others combined. This a powerful and authentic endorsement which emphasises the importance of human communications in brand marketing as people share experiences with people.

Coordinate publication and distribution of your vine with key stakeholders in order to share with their own personal networks. Hugh Jackman and James Mangold received more shares than all others combined. This a powerful and authentic endorsement which emphasises the importance of human communications in brand marketing as people share experiences with people.

For global announcements, ensure a local marketing approach includes identifying key regional influencers who have sizeable and active networks of their own to distribute your messaging. Cinépolis was responsible for a significant surge in local activity which saw Mexico being the top country outside the US in 4 of the 6 days we monitored.

For global announcements, ensure a local marketing approach includes identifying key regional influencers who have sizeable and active networks of their own to distribute your messaging. Cinépolis was responsible for a significant surge in local activity which saw Mexico being the top country outside the US in 4 of the 6 days we monitored.

3 .3 . 4 .4 .

S U M M A RYS U M M A RYS U M M A RYS U M M A RY

Use emerging platforms like Vine to exclusively share content and experiences that aren’t available anywhere else. This was the first glimpse people had of the film and there was a real appetite for sharing as anticipation levels were already high.

Use emerging platforms like Vine to exclusively share content and experiences that aren’t available anywhere else. This was the first glimpse people had of the film and there was a real appetite for sharing as anticipation levels were already high.

Since we track your brand assets globally across social platforms, we have the ability to generate more detailed and actionable analytics for publishing media on emerging platforms such as Vine. We're currently tracking over 50,000 brands, and adding more daily, so we have insight into what your competitors are doing too.

Contact us at hello@brandsonvine.com for a demo of Burst– our analytics and monitoring tool.

Since we track your brand assets globally across social platforms, we have the ability to generate more detailed and actionable analytics for publishing media on emerging platforms such as Vine. We're currently tracking over 50,000 brands, and adding more daily, so we have insight into what your competitors are doing too.

Contact us at hello@brandsonvine.com for a demo of Burst– our analytics and monitoring tool.

B R A N D S O N V I N EB R A N D S O N V I N EB R A N D S O N V I N EB R A N D S O N V I N E

BRANDS ON VINE is the only place on the web that provides you with a showcase of the latest and greatest short form video content on Twitter’s Vine app service, as created by brands and digital agencies.

Check BRANDS ON VINE.COM daily for the latest and best examples of innovative and creative content by brands from around the world.

BRANDS ON VINE is the only place on the web that provides you with a showcase of the latest and greatest short form video content on Twitter’s Vine app service, as created by brands and digital agencies.

Check BRANDS ON VINE.COM daily for the latest and best examples of innovative and creative content by brands from around the world.

PRODUCT DESIGN & DEVELOPMENT

Kai is responsible for the overall design direction and visual identity of BRANDS ON VINE, additionally prototyping proof-of-concept applications of how our clients can use Vine in their own branded campaigns, and developing the data analytics platform to inform our insights and digital landscape reports.

Follow @KAIGANI on Twitter

PRODUCT DESIGN & DEVELOPMENT

Kai is responsible for the overall design direction and visual identity of BRANDS ON VINE, additionally prototyping proof-of-concept applications of how our clients can use Vine in their own branded campaigns, and developing the data analytics platform to inform our insights and digital landscape reports.

Follow @KAIGANI on Twitter

K A I T U R N E RK A I T U R N E REDITORIAL, MARKETING & CURATION

Mike is responsible for branded content creation, curation and syndication on current and emerging platforms, trend reporting/analysis, the overall editorial direction for BRANDS ON VINE, along with marketing and PR.

Follow @MLITMAN on Twitter

EDITORIAL, MARKETING & CURATION

Mike is responsible for branded content creation, curation and syndication on current and emerging platforms, trend reporting/analysis, the overall editorial direction for BRANDS ON VINE, along with marketing and PR.

Follow @MLITMAN on Twitter

M I K E L I T M A NM I K E L I T M A N

B R A N D S O N V I N E .C O M / B U R S TB R A N D S O N V I N E .C O M / B U R S T

T RY I T YO U R S E L FT RY I T YO U R S E L F

Vine has become an essential part of your social media marketing mix.

TRACK & MONITOR YOUR VINE CAMPAIGNS

Sign up for early access to our Vine publishing and analytics tools.

Vine has become an essential part of your social media marketing mix.

TRACK & MONITOR YOUR VINE CAMPAIGNS

Sign up for early access to our Vine publishing and analytics tools.