The Wimax Challenge V1.1

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Telcograde Computer Systems


Where is Wimax Today?

Wimax operators today are something between an ISP and a mobile operator, concerning the latter loosing ground to LTE.

Are they sitting between chairs or can they roam around?


How About Value Added Services?

 If the WO (Wimax Operator) wants to become an ISP, he has no place in the Web2.0 value chain, except as a bit pipe.

  If the WO wants to become a mobile operator, it’s missing traction, lacks terminals and the platform for launching Value Added Services as we know them from mobile operators. Do you hope for IMS? That is another expensive technology driven experiment without traction.


Turn the Weakness into a Strength

Let’s see how we can turn this around by looking first at market trends… …Let’s check on Web2.0, mobile VAS and Mobile2.0


 Blogging

 Social Networking

 IM

 Music downloads and other content

 Location (Google Maps)

 Video (YouTube)

 Information (Wikipedia)

Web2.0 Trends (not limited to)


 Prepaid and Postpaid

 Voice

 SMS

 Voicemail  USSD

 Ringback Tone

 Conference Call

 Content

Mobile VAS (not limited to)


 Mobile Web2.0

 Social networking

 Mobile entertainment

 Mobile broadband, TV, etc

 Mobile advertising

 Advanced content enabled via ODP (iphone, Android

 Unified Communications (IM) and Convergence

What is Mobile2.0?


Conclusion

 Mobile2.0 is a copy of Web2.0 with enhancements and mobility, but as of now leaves the operator out of the value chain.

 Mobile VAS could be implemented on Wimax, but how and where is the business case?


 Japan is the first and to date only country with Mobile2.0 services (imode, etc.)

 Japanese mobile operators have become a bit pipe for data.

 Revenue sharing models are 90/10 in the favor of service and content providers

 Japanese operators make good money, but cannot grow.

A Reference Point


 Mobile2.0 requires ODPs for a good content and service presentation – mobile browsing will remain a pain for some time to come.

 ODPs provide an application store with networking effect

 The iphone gained 48% mobile Internet market share in 2008

Why ODPs?


Compact VAS1.0 Platform

Find a (SIP enabled) compact VAS platform for supporting:

 Prepaid

 Voicemail

 IVR  SMS/IM

 Video gateway

 Web conferencing/e-collaboration


  Strong ROI for enterprises - the killer application during economical difficult times!

  Available under licensing or revenue sharing basis (ready to go in two weeks!)

  White label product

  Web conferencing

  Video conferencing

  Whiteboarding

  e-collaboration features

  Multimedia chat

Some words about e-collaboration


 Find a Service Delivery Platform for Mobile2.0

 The SDP leaves you in the value chain as an enabler

 Provides you with flexible charging mechanisms for Mobile2.0 VAS

 Roll-out some simple Mobile2.0 applications to gain traction

Mobile2.0


VAS 2.0 SDP

CommunityPla-orm

SMSLBS

charactermatch/da8ng

Jobs

WhereamI?

B2BmarketPlace

Security

Health

entertainment needs

SubBlogging C2CC

MM

Informa8oneduca8on

subcommuni8es

SIP

UC/IM

No8fy

Vanitxt

Video ODP MobileWeb

RTCG

Billing

Portal

OMC

APIs


XTension

All good business needs a catalyst:  Put a VAS1.0 platform and a Mobile2.0 SDP in place

 Leverage of Web Conferencing and e-collaboration

 Find three sets of mobile terminals: low-cost, mid-range and high-end (iphone will be WiMax enabled)

 Equip the handsets with ODPs

 Subsidize the handsets (more info on request)

 Allow everybody to make money with your network to disrupt the market (more info on request)


Final Words

 You are the first mobile broadband operator

 Don’t just try to be a bit pipe, become a service enabler

 Don’t think WiMax, think Mobile2.0

 Overcome the terminal challenge

 Build your Service Delivery Platform to become a service enabler

 Build a killer catalyst for gaining market share

 Introduce a new subscription model

The floor is yours for 2-3 years to come, use it!


Telcograde provides consultancy for WiMax and mobile operators.

For more info, contact Stefan at: [email protected] or +63 917 516 1311

Thank You!

The Wimax Challenge V1.1

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