The wider use of project results: dissemination and valorisation

María Luisa GARCIA MINGUEZ, Erasmus Coordinator

Overview of the presentation1. Definitions and benefits

2. Contractual obligations

3. Implementation of a dissemination strategy

4. Tips and tools

Spread your project results far and wide

Optimise their value

Enhance their impact

User needs to be taken into consideration from the beginning

Dissemination and exploitation of YOUR results

Dissemination and exploitation of results:why is it important?

Sustainability of project results Capitalization of investments Exchange of good practices and learn from each other’s

experiences Feeding the policy processes - the bridge between policy and

practice

What does dissemination and exploitation imply?

Project conception:- ex-ante needs analysis of target group- clear identification of target group and final

beneficiaries/stakeholders- anticipation of expected results- « valorisation » plan

During project development: interactivity between partners & stakeholders (marketing approach: Sell what you do)

“Dissemination and exploitation”: pro-active strategy, participatory process

From the project design stage close monitoring of its implementation throughout the entire

life cycle of the project integration of potential users from the beginning, ongoing and

substantial interaction between partners and users with continous feedback

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Typologies of results

Products : reports, studies; modules, handbooks, curricula, qualifications, online education and training, events …

Methods : knowledge, cooperation processes, methodologies, managerial lessons, exchange of ideas …

Experiences : management of transnational partnerships, personal experience; good practice; individual skills and knowledge…

Policy Lessons: overall experience applied more widely at ‘systems’ level

European Co-operation: European partnerships; transnational sharing of practices…

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Dissemination of your project results: Part of your contractual obligations

To create and keep a website updated:

“The co-ordinator shall pay specific attention to the importance of dissemination, exploitation of results of the action and to their visibility at a transnational level.In this respect, he shall create and maintain a website for the action. The website shall be kept up-to-date with at least: a description of the action, the contact details of the co-ordinator, the list of beneficiaries , mention of the European Union's financial support with the relevant logo and access to the principal results, as and when they become available.”

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During your project lifetime, you could also be required to provide the Executive Agency

and /or the Commission with information requested in order to promote the Lifelong Learning

Programme and disseminate the results. For example:

answering questionnaires,

collecting and entering data into databases,

etc.

In addition :

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For all kinds of products you produce: You have to use the LLP logo: http://eacea.ec.europa.eu/about/logos_en.htm

Written mentionDon't forget to mention: "With the support of the Lifelong Learning Programme (Erasmus) of the European Union"

Publications The mention and graphic logos shall appear on the cover or the first pages following the editor's mention.

Logo

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What is the expected project results? (identification of outcomes/products)

What kind of needs does the project respond to? (ex – ante needs analysis)

Who are the final or potential users or beneficiaries of the project’s outcomes? (exploitation and sustainability of results)

Preliminary questions for developing a good dissemination plan

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Types of dissemination and exploitation activities (what?)

The most appropriate means (how to do it?)

The most appropriate and efficient calendar (when?)

The available resources – human and financial

Your dissemination plan has to reflect on:

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Roles and responsibilities of coordinator and partners Adopting a flexible approach Identifying real and potential target groups Scale of dissemination (regional, national and European

levels)

The most appropriate means:How to do it?

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To draft a timetable: start/end dates, explain activities in detail,

partners responsibilities for each task, external contractors

(website designers, printers, etc)

Beyond funding period

Inform the Executive Agency if you plan to commercialise

products

The most appropriate and efficient calendar :When?

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Partners’ time staff hours to be spent on dissemination and exploitation activities

Travel and Subsistence transport and hotel expenditure for partners attending dissemination conferences, meetings or seminars

ICT and Communications costs cost of designing and hosting project websites and databases; cost of promotional materials

Publications, design and print cost of writing, designing, printing and distribution of materials (leaflets, brochures, etc). Translation cost.

Sub-contracting costs it must include prices and a schedule of work

Human and financial resources: budgetary planning

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Some examples

Project website – including design, hosting and management Start-up leaflet explaining project aims in all partner languages A database of key project personnel/contacts Production and publication of regular printed and/or electronic newsletters Dissemination conferences, seminars, workshops and meetings to coincide

with key project milestones Public relations activities, to include writing and distribution of press

releases/packs, placing of articles in relevant trade journals, etc.

Types of dissemination and exploitation activities

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Make it as much attractive as possible, easy to navigate

Use it to disseminate your results and deliverables

Announce your important events

Approach your target groups

Keep it updated

When you create your website:

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http://ec.europa.eu/dgs/education_culture/valorisation/why_en.htm

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Good luck with your project

Successful dissemination and exploitation and ….

…..Thank you for your attention