the Whimsical World of WHEEling
description
Transcript of the Whimsical World of WHEEling
Where everyday is a wondrous wondrous wonderful wonderful day, in
the wondrous world of wonderful whimsical wheeling!
Chosen Task 1 – Momentum
Main Topic Cycling in Singapore
Aim To encourage more people in Singapore to take up cycling as a
sport, for transport or as a new hobby.
• Trends in Cycling
• Cycling is Good!
• How We Researched
• Our Masterplan
• Future of Cycling
• Government Efforts
• Reasons why People cycle
• Development Online
• Cycling Organisations in Singapore
• Professional Cycling
Government efforts Government efforts Government efforts Government efforts
Reviewing Reviewing traffic lawtraffic lawReviewing Reviewing traffic lawtraffic law
Traffic policeTraffic policeTraffic policeTraffic policeCycling on Cycling on pedestrian pedestrian pavements pavements
illegal illegal
Cycling on Cycling on pedestrian pedestrian pavements pavements
illegal illegal
Parliamentary Parliamentary debatesdebates
Parliamentary Parliamentary debatesdebates
Tampines MP Tampines MP Irene Ng Irene Ng
Tampines MP Tampines MP Irene Ng Irene Ng
Improvement Improvement of cycling of cycling
infrastructure infrastructure
Improvement Improvement of cycling of cycling
infrastructure infrastructure
Park Park Connector Connector
Network (PCN)Network (PCN)
Park Park Connector Connector
Network (PCN)Network (PCN)
The National The National Parks Board Parks Board
(NParks) (NParks)
The National The National Parks Board Parks Board
(NParks) (NParks)
Links major Links major parks, nature parks, nature
sites, sites, residential and residential and urban areas urban areas
Links major Links major parks, nature parks, nature
sites, sites, residential and residential and urban areas urban areas
• TravelingEg. Victoria Junior College students cycle to school
East Coast Park
• Leisure activity
• Internet forums and web logs
• Organisations
Togoparts.com
BIKEsutra.com
SGcycling.com
Singapore Amateur Cycling Association (SACA)
Safe Cycling Task Force
• Professional cycling
Samuel YangBest ASEAN
Rider
Khoo Swee Chiow cycled from Penang to Singapore and from Singapore to Beijing in 2003.
Frances E. Willard
How I Learned to Ride the Bicycle Frances E. Willard
How I Learned to Ride the Bicycle
"She who succeeds in gaining the mastery of the bicycle will gain the
mastery of life."
"She who succeeds in gaining the mastery of the bicycle will gain the
mastery of life."
• Personal Benefits
• Sustainable regular exercise– Stamina and fitness levels increase
– Low-impact, low risk of injury
• More convenience as there is no need for road tax, fuel or licenses
- AUSTRALIAN BICYCLE COUNCIL, 2006
• Less time taken to travel
Emotional benefitsEmotional benefits Focus group with Raffles Riders
• Cycling cultivates a sense of adventure & independence in the young
• Stress relief• Opportunity to socialiseOn my bike I ride
The miles pass, my heart is lightAnd my world feels right
• Primary Research – To anchor our research content locally
• Primary– Surveys– Interviews– Focus Group Discussions
• Secondary Research– To find out more about the state of cycling
development locally and overseas
– To predict the benefits of cycling systems
– To help in brainstorming strategies to drive momentum
• Secondary– Library– Online– Newspapers
• To get more people pedalling away
• Two pronged approach– HARDWARE & HEARTWARE
• Hardware: Facilities & Infrastructure
• Heartware: Changing misconceptions to enthusiasm
HardwareI. Information BookletsII. Cycling ClinicsIII. Bicycle Rental Service
HeartwareI. Cyclathon Singapore
Why?– Lack of awareness;
information is essential
– Misconceptions and even fear present
– Available cycling guides are unsuitable
Figure 3: Awareness of Cycling Rules.
(Graph 2.4, Annex A – I).
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A lot Some A little Not aware at all
What?– Containing cycling-related information– To be distributed to the general public
• Determined by Survey
• Cycling rules
• Cycling routes
• Bicycle maintenance tips
• Bicycle organisation contact details
Figure 4: Desired Content in Booklet. (Graph 4.1, Annex A – I).
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100Information in the booklets
I. Prewriting Stage– Identifying Authors
– Identifying Source of Funding
II. Writing Stage
III. Post Writing Stage– Distribution
– Post mortem
– Revised Editions
• Feasible?
• High Interest Level
• Putting information in a local context would greatly increase applicability
• Funding by government is likely• Qualified authors are available
Figure 5: Interest Level, General. (Graph 2.3, Annex A – I).
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Very interested Somewhatinterested
Not reallyinterested
Not interested atall
Community-Oriented• Either free of charge or for a nominal fee
• At Community Centres (CCs) or schools
• Can be combined with School CIP
• Conducted by SACA, or students under their guidance
• Feasible?– SACA has experience in
programmes similar to this, particularly partnering the CCs, and are better poised to conduct the clinics
– A large student population is available for CIP-linked clinics to draw on as volunteers
– Publicity will attract more people to sign up
Figure 6: Interest in cycling clinics. (Graph 5.1, Annex A – I).
36%
64%
Y
N
What?
• A system to rent out bicycles in HDB heartlands
Why?
• Convenience
• Caters to occasional and those who don’t own bikes
• Reduce hassle in finding parking spaces
• Many would like to cycle for leisure or transport
Inspiration: NTUC Income’s Townbike
• Bikes parked at HDB flat void decks
• Bikes unlock after sending an SMS to the rental station
• Bikes specially designed to deter theft and withstand vandalism
• Currently found in Bukit Batok
Adopt and Adapt: Expanding the
Townbike system
• Revamp payment system– an ez-link based system
• Extend locations – MRT stations
– CCs
– Schools
• Funding• Commercial interest from SMRT Corp.
• Philanthropic interest from Lee Foundation or other charities
• Government funds from CCs• Other sources of revenue from selling advertising
space on rental stations and bicycles
• The system would complement the Park-and-Ride scheme at MRT stations
Feasible?
Ways to Counter Problems
People rarely rent bicycles– Promotional campaigns
Avid cyclists already own bicycles– Target occasional cyclists
Theft, vandalism– Custom-designed tamper-proof or very cheap bicycles
Maintenance an issue– Special staff members or volunteers from community
service programmes
What?• A bicycle race through Singapore’s road
networks, akin to a walkathon
Why?
• Publicity for fun cycling
• Cycling more attractive
• Opportunity to socialise
Details of Cyclathon• Organised by SACA & the Sports Council
• On park connectors or roads
• During a weekend, to attract more cyclists
• Different categories– Competitive for professionals
– Non-competitive for amateurs
• Fund-raising and educational funfair at finishing location
Ways to Counter Problems Poor turnout
– Publicity
“I’m too old/unfit to participate” mentality– Promotional campaign to dispel misconceptions– Plan cyclathon with participants’ needs in mind
Too few local professional cyclists– Invite foreign professional cyclists– Host international cycling events in Singapore,
with cyclathon as a fringe event
• Cycling replaces motor vehicles, lowers fuel consumption– E.g. Copenhagen (Denmark) – An importer of oil, Singapore would gain
politically and economically
• Environmentally– Reduces air pollution from motor vehicles– Reduces greenhouse gases from burning fossil
fuels (Australian Bicycle Council, 2006)
• More road cyclists result in less serious road accidents
• Safer routes for cyclists of tomorrow
• Leaves more space for spatially constrained Singapore
RJ225Chua Jiahui Charmaine
Gao GuangyanLi Jiaqi
Lu ZhengjieXiang Shengnan
Thank you for your attention