The Whale Shark Project

8/11/2019 The Whale Shark Project

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About the Project



Project

Save the Whale Shark

Client brief

Develop a poster for Gujarati fishermen about the need to protect the Whale Shark.

This would include

Ban on hunting them.

Ban on trading the whale shark (that is, even if then find a whale shark dead on

the beach, they should not sell or buy the same)

The whale shark is migratory

It is slow breeding, low number of youth

It reaches sexually maturity late 25 years.

It keeps the water clean

Reasons for choosing this project

- I love the ocean and would get a chance to visit it in the course of the project- Having seen the whale shark once, I have a special fondness for it.- They are endangered and would not last long if the killing continues at the

present rate.- Since they play an important role in the marine ecosystem, the current rate of killing

would pose as a severe thereat in the future. - It is not right to impose a ban on killing of the fish without explaining to the fishermen

the rationale behind it. Educating them about the situation is very important as it

involves their livelihood. - By doing this project I would get to understand some of the essential concepts of

communication design. - Since I have never designed for untutored people, it would be a good learning

experience to understand their viewpoint and design accordingly.

What would I learn in the course of this project?

Through my first project, I intend to understand:- Pictographic communication- Perception, analysis and synthesis of information- Communication:

Effective communication

Communication techniques – their strengths / weaknesses



Research

About Whale Sharks

Whale sharks, the only species in their family (Rhincodontidae) are pelagic (of the

ocean waters), plankton eating fish, distributed through the world’s tropical and

warm temperate seas. These largest of fish family are rarely encountered and

unknown till the mid 1980s. Its massive, fusiform body reaches lengths in excess

of 46’ feet (14 m) and weighs around 8 – 10 tonnes. They are Ovoviviparous and

the number of young ones they produce is yet unclear. Joung et al ,1996 reported

whale sharks producing an estimated 300 live young. This information is to be

confirmed. They are slow growing and are thought to reach maturation when

close to 9m long or 30 years of age. Earlier data suggested that they live unto an

age of 65 but new recalculated data based on certain findings estimate an age

unto about 125 years. (Fowler 2000)

It occurs both in coastal and pelagic waters and is found in a band around

equator between 30 0N to 35 0S. It occurs throughout the Indian Ocean and has

been reported from Maldives, Seychelles, Comoro’s Islands, Madagascar, South

Africa, Mozambique, Kenya, Pakistan, Sri Lanka, Thailand, Malaysia, Indonesia

the Mediterranean and India (Coleman, 1997). Whale Sharks are recorded in

surface sea water temperatures of 18 o to 30 oC, with most reported at 21 o to 25 oC.

(Fowler, 2000).

Migration whale shark is not well understood and there are a few theories, which

are yet to be conclusively proven (Fowler 2000). For e.g. In some locations they

are known to be year round and other, only seasonal aggregations during a

particular period of the year. It is not known if the migration is a part of their life

cycle, confined to an age class, sex based or have fixed patterns.

Their distributions are thought to be cosmopolitan and are a naturally less

abundant species and because of their late attainment of sexual maturity their

populations are thus highly susceptible to over fishing. They are thought to targethigh-density food sources such as thick “soups” of plankton, for example



zooplanktons feeding on slicks of coral spawn off Ningaloo Reef in Australia, and

copepod blooms off of Baja, Mexico. Whale sharks undertake large-scale and

possibly transoceanic migrations in search of, or targeting, these patches of food.

However, the information so far is still not complete, many aspects such as

biology, life history and migration are yet to be studied and understood.

The Indian scenario

Available records show the predominance of Whale Shark occurrence on the

Western Coast of India, with very few reports from the East Coast.

Hanefee (2001) carried a detailed assessment of the whale shark trade in Gujarat

between 1998 and 2000 and highlighted that the Gujarat fishermen were hunting

more than 250 whale sharks annually suggesting that the congregation of whale

sharks off the Gujarat coast may perhaps be the largest in the world.

Research on the Whale sharks in India was stared only recently. South Africa,

Australia and the United States are perhaps amongst the few other countries that

have also recently started research on the fish.

Despite the trade data by TRAFFIC, which revealed hunting (before the

protection of the species by the WPA) of over 250 whale sharks, India is not

recognized by scientific institutions as having the one of the world's largest

migratory congregation of whale sharks. This is because of the absence of a

comprehensive scientific survey and census and the publication of the same.

About the Gujarati fishermen

Social Structure of Fish worker Communities

The South Saurashtra coast is dotted with big and small ports. There are three

traditional fishing communities—Hindu Kharwa, Kharwa-Koli and Muslim

Machiyara. The Hindu Kharwa community is dominant in the big ports like

Veraval and Porbandar where they own big boats. This community is rich andenjoys political representation and clout in the state. Hindu Kharwas have



members in the Legislative Assembly and some have even become ministers in

the government. The Kharwa Koli is also a traditional Hindu fishing community,

but it is not economically as well off as the Hindu Kharwa community and is

considered socially lower. The Kharwa Kolis are mainly navigators and

crewmembers and are rarely boat owners. The Muslim Machhiyara community,

migrated from Sind about 400 years ago, is found in the small ports or ‘baru’. This

community is poor and lives in huts near the sea. It has no entitlement to either

house or land.

Structure of Fisheries Industry

The Hindu Kharwas dominate the fishing activities on the Saurashtra Coast. Theyare the big boat owners and in exceptional cases, some boats are owned by the

Kharwa-Koli or Muslim Machhiyaras. Fish procuring and exports are controlled by

Muslim traders based in Veraval or Bombay and also a few Hindu Kharwas. The

skilled workers engaged in the cleaning and packing of fish for exports are

migrant women from Kerala. From the mid-1980s, due to rising unemployment

and land alienation due to industrialisation, members of the Koli and Dalit

communities, who were earlier either small farmers or landless labourers, turned

to fishing for their livelihoods. They became crew members on the big boats and

worked in semi-bonded conditions after having taken loans from the boat owners.

Due to their poverty, even children from these communities are put to work.

Killing of whale shark:

Past Situation

In the late 1980s the discovery of whale shark and possibility of its fishing came

as a boon to the fishermen of Gujarat (Hanefee 2001). The fish proved to be a

source of income at time when other fish catches off the Gujarat coast were

declining. This was also the time when fish exports to Europe and several other

countries declined. Most countries are slowly realising that whale sharks are

worth far more alive through the tourist trade, than dead. Consequently, several

countries, such as the Maldives and the Philippines, have recently passed laws

protecting whale sharks.



It is assumed that the ban by several range countries increased the overseas

demand of whale shark products from India making the exporters realize that it

was a lucrative business. The fishermen were lured by the sizeable income

arising from the fishery and soon the whale shark became a target fishery

(Hanefee 2001). They succeeded in making big catches thus making it their full

time occupation than just a bonus in earlier days deriving significant monetary

returns.

By 2000, the value of an average sized 7-9 m whale shark was about Rs.

150,000 ( for its liver, fins, meat, cartilage and skin. Most of this is exported to

south east Asian countries. The liver oil is used locally for seasoning and

waterproofing of boats.) The annual trade revenue of 1999-2000 from this fish

was Rs.3,09,00,000. (Source: Vivekanandan and Zala( 1994), Puthran (2000),

Hanefee(2001)

In July 2001, after Mike Pandey’s film and the TRAFFIC study and campaigns

by many NGOs, in a groundbreaking decision by the Ministry of environment, the

Whale shark was given maximum protection by including it in Schedule I of

Indian Wildlife (Protection) Act, 1972. Thus, making whale shark the first marine

fish to be listed in Indian Wildlife Act.

Current Situation

The killing of the whale shark has come down drastically due to ban; except for a

few reports of fishermen killing the fish in open waters for their liver.

The fishermen have stopped killing the fish mainly due to the fear of paying a

fine. Since they do not understand completely as to why they are not supposed to

do this, the killings would continue in a small scale unless they are properly

educated about the fish and it’s importance in keeping the fragile balance of the

marine ecosystem.

While fishing communities are aware and have knowledge about the ban on the

killing of the whale shark and the protected status of this fish, they do not

understand the reason and rationale for the same. The ban was implemented

promptly, almost overnight. There were no discussions with the fishing

communities before the implementation. The decision took them by surprise,resulting in people resenting the ban and the media, whom they held directly



responsible. Although there was a circular issued to the concerned institutions

and departments, the information on the ban trickled very slowly to the local

stakeholders (Government and non- government). A full-scale, systematic drive

for education and awareness was not carried out. In some villages and town

areas, the fishermen still feel that the govt and forest department have confused

the whale shark for whales by mistake and hence the ban.

The method used to kill whale sharks in Gujarat:

About 100 to 150 mechanized wooden trawlers (OAL 9–17 m) with necessary

alterations in the deck are exclusively used for whale sharks fishing during the

peak aggregation of the sharks along the coastal inshore waters of Gujarat. Thewhale sharks are seen as grayish-black patches in the sea. Large hooks, each

weighing about 8 to 10 kg, are employed for capturing whale sharks. The

fishermen take up positions on vantage points like the top of the mast of the

fishing vessel to look for whale sharks. They steam the boat towards the sharks

from the hind and throw the hook towards the mouth of the shark. The vessel is

immediately taken full astern at a great speed till the whale shark is totally

exhausted and cannot struggle further. Owing to its huge size the whale shark is

not hauled up but towed alongside the vessel to the shore. Fiber reinforcedplastic or wooden dugout canoes with Out-board motors are also engaged for

whale shark fishing in a few places like Rupen, Okha, Jaleshwar, Sutrapada and

Dhamlej in Saurashtra coast. The fishing implement includes a bamboo pole of

length 5–6 m. One end of the pole is tied to a single hook with a fishing line of

15–20 m in length. Two large PVC barrels of 200 ml capacity each are used for

buoyancy. The fishermen approach the shark with their canoes and the shark is

hooked in the jaw using the long pole with hook. The shark dives deep down

along with the hook, pole, fishing line and the PVC barrels. Soon the barrels float,

forcing the shark to dive down once again. This continues till the shark is totally

exhausted and is towed to the shore.

Utilization

Until the early 1980s, the whale shark was caught only for its liver and the

carcass was discarded into the sea. In Gujarat, the fishermen cut open the shark

in the sea after capture and bring only the liver to the shore. It has been

estimated that about 10% of the body weight is constituted by the liver. The



Images from the WWF report illustrate the methods adopted for hunting Whale Sharks

Trawlers (small and big) & Small boats are largely used.



Images from the WWF report illustrate the methods adopted for hunting Whale Sharks

Barrels are used to eep the sh from going deep into the waters which also ire them easily. This is why the name “Barrel” has been coined for this sh along the co st of Gujarat.



extracted oil is used for coating on the wooden hull of boats, which acts as a

crude preservative. The liver contains 60 to 70% of oil; about 600 to 700 ml of oil

can be extracted from the liver of a 12-m shark. The cost of the liver and liver oil

is

Rs 25 and Rs 30 per kg, respectively. The fins of the whale shark are in great

demand with a high content of rays. The yield of fin rays from undried fins ranged

from 0.53 to 4.40% (ref. 8). A set of fins costs about Rs 20,000. The whale shark

meat is cured9, 10 and used for human consumption. Semi-dried form of the

meat is consumed in Kerala and is also exported to Sri Lanka. The meat is also

processed and frozen for export. The cost of raw meat and dried meat is about

Rs 9 and Rs 35 per kg, respectively. Presently, an average-sized whale shark will

fetch over Rs 1,50,000 in Gujarat.

Utilization of fish:

• Liver oil - Preservatives for fishing boats Preservatives for fishing boats

• Meat - Cured mainly for domestic market and fresh meat frozen for export

• Skin - Cured and used for leather

• Fins - Dried for fin rays and exported

• Cartilage - Dried and exported for medicinal purposes

Conservation

Whale sharks can attain more than 15 m in total length and weigh about 8 to 10

tonnes. They grow slowly, mature late, produce a few offspring and live long.

These features make them extremely vulnerable to over fishing. What makes the

situation particularly grim is that the whale shark reproduces very slowly (it

reaches sexual maturity by 30 years). They deliver a small number of young and

are endangered. With the decline of major traditional fisheries and the

emergence of good market for cured whale shark meat and liver oil in India, and

for the fins, frozen meat and skin from countries like Singapore, Korea and

Taiwan, the trend towards increased exploitation of whale shark is likely to

continue and intensify further.

Despite considerable increase in the landings in recent years, the whale shark is

one of the least known among the large sharks along the Indian coast. Among

the list of threatened fishes, the whale sharks figures as the most vulnerable

throughout the tropical parts of the Indian Ocean. One of the greatest challengesto the conservation of sharks is overcoming the current poor state of our



knowledge about the life history and biological parameters such as growth rate,

reproduction potential, distribution movement and interaction with other species.

It is found that little attention is paid to the directed and incidental catches of

whale shark in India, despite the important role they may play in the marine

ecosystem. The fisheries are largely unregulated or unmonitored, and apart from

what has been documented so far, the actual number of whale sharks captured

may be far higher than that reported. Whale shark fishing in the Gujarat coast is

sometimes the mainstay of local fishermen for their livelihood during the lean

fishing season. An alternative should be thought of to help the fishermen.

It is humanly impossible to continously police the state's large coastline and

therefore awareness is the only future key to protect and conserve this

endangered species

The Fishermen of Gujarat have not stopped killing whale sharks despite the ban.

The reason for this is the monetary gain and also ignorance about the long term

health of the ocean. There needs to be an alternative to this. If not, they should

be conivinced about the fact that it is not right to kill the creature as the ecological

balance could get disrupted in the process. The alternatives for this could be

figured either by the intervention of NGOs or ideally, amongst themselves. There

definitely needs to be some kind of organization among them to figure out a

sustainable way of life for the next few years. The problem also being over

fishing.

The looming danger :

The disappearance of this creature could completely wreck the ecological

balance and the eco-chain of the marine world. If steps are not taken urgently to

control the situation, the damage could be irreparable and permanent.



Designer brief

Aim:

To educate the fishermen off Gujarat coast about the Whale Sharks:~ their importance in the ecosystem and~ reason for the ban.

My task:

I would like to assess the response to the ban and develop suitable techniquesfor awareness generation about the need to conserve and protect the whale

sharks amongst the fishermen communities. This would perhaps be one of the

first steps towards the conservation strategy (which needs to be built carefully

over time)

Solution

My project started with a prolonged research about the current situation of whale

sharks and the fishermen off the coast of Gujarat. Information collection was

done largely with the help of Reef Watch Marine conservation, books, reports,

movies and the internet. Once I had a fair idea as to what I was dealing with, it

narrowed down to a few relevant aspects about the fish to be communicated to

the fishermen. Then, I had to study their communication patters and understandit to ensure the effectiveness of the message. This was done by using

questionnaires and field visits. My intention was not to preach what is right or

wrong, but to make them understand the fish better and once this is done, it

would be wholly upto them to decide what to do, as it is their livelihood and they

understand it much better than anyone else.



Message

Whale Sharks are Mirgratory , they are slow breeding , they help keep the waters

clean and the fact that there is a ban on killing the whale sharks.

Approach

Messages in Print media represent intentions and ideas through the selection

and organization of visual elements known to or comprehendible to a reader.

Some of these messages intend to inform, others to instruct, identify, entertain or

persuade. Persuasive messages are those which intend to encourage

acceptance of a position proffered on an issue or topic, as in propaganda. Of

concern here are those messages which intend to influence choice or redirect

thought. An investigation of the rhetorical system and semiotic theory suggests

an expanded role for the designer responsible for developing persuasive

messages to develop a way of actively engaging readers in the message. The

designer traditionally establishes a concept for a picture and determines

appropriate typography for the headline and text. Rhetoric and semiotics provide

an opportunity to forego the model of conventional form and allow form to grow

organically as an effective integration of the visual and verbal languages which,

as a unit, declares a graspable idea. Rhetoric, simply defined, is the art of

persuasion. Devised by the ancient Greeks and expanded into a system of

interrelated activities by the Romans, rhetoric assists the development of a

speech intended to persuade the listener to accept a position or opinion proffered

by its speaker. To be effective, Aristotle believed that a speech must appeal to

the emotions of the listener, established a favorable impression of the speaker’s

character, and provoke the truth of statements made.

Keeping all this in mind, the most effective form of communication for the purpose

of persuading the fishermen not to kill Whale Sharks would have be a mixture of

audio and visual medium. The need for an audio medium is significant as the

fishermen belong to the performance culture. They can understand and articulate

audio message much better than visual; the reason also being illiteracy. Once the

message is put across, the visuals can serve as a reminder of that idea.



Method: Attention, Comprehension, Acceptance, and Retention.

The persuadee has to first attend to the message, understand it, accept it, and

then remember it, without rejecting it at any stage

Final solution:

Dhaira was finally chosen as the perfect medium for effective communication. In

order for this to happen, I first contacted a very popular Dhaira artist and

explained to him what I had in mind. He was pretty excited about the whole thing

and agreed to do the performance along with a few other well-known artists atPorbandar. He too has done a lot of research about the topic and found a lot of

information in the form of stories and songs connected to this.

The facts I have given him will be conveyed along with music and stories at the

location. There will be live projections of the illustrations I have made about the

whale sharks. The language of the visuals has been arrived at after a lot of

research and field-testing. By connecting the narrative with the visuals the right

interpretation of them would be ensured. Posters containing the same visualscould be distributed amongst the audience once the performance ends. This

would serve as a reminder. There would also be representatives from T.V

channels who would be recording this and broadcasting them along with the

visuals. The local radio channels would be given the recorded version of this. The

whole performance would have to be broadcasted a couple of times and small

bits of it could be taken and made into radio jingles which would serve also as

reminders.

The whole performance would require a budget of 1.5 lakhs. 30,000 for the

artists and the rest for the cameras, radio and posters and sets.

About Dhaira

Dhaira or Dhairo as the locals call it is an ancient and popular form of

story telling in Gujarat and Rajasthan. It is a unique combination of music and

narration, a fusion of knowledge and music, fantasies and realities. Aseamless amalgamation of the mystic and the existent. They are the



protectors of the ancient myths and legends which are intricately woven

together in stores and songs.

The Dhaira artists, in the course of their performance, educate the people

about the recent happenings around the world and entertain them with stories

and legends of the past.

Traditionally, Dhaira was the name given to the space in front of the house

where people usually gather in the evenings to chat and exchange information.

A few members were given the privilege of representing the commoners in the

court of the king. These people were chosen for their intellect and quick wit. They

had the authority to criticize the ruler about any unlawful activity in his empire.

They were often consulted by the king for resolving problems; both personal and

administrative. Birbal in the court of Emperor Akbar is one of the most popular

among them.

Monarchy was abolished due to multiple invasions by groups of people

from different parts of this planet, some of whom managed a hold for a long-

drawn-out period of time and finally, the land’s self-government which

believed and still believes in “social equality”. With no King left to advice and

assist, these people setout to bring about positive changes amongst the

people through Dhaira performances. The Dhaira artists often analyze the

current state of affairs and state their opinions about them. In the process,

making the audience think and question the happenings around them that are

relevant. All the stories and the songs during the performance come

spontaneously to the speakers.

Dhaira seems to be an excellent medium for educating the fisermen aboutWhalesharks.

` The locals enjoy Dhaira performances and greatly respect the artists.

` The fishermen fall under the category of performance culture. They are used

to sound as a medium of communication rather then visuals.

` The language used in Dhaira performances is the same as the one spoken by

the fishermen. Hence, the message would be better understood and

appreciated.` Their familiarity with the medium would make it better accepted.



Images



Veraval Fishing Port

This is where thousands of trawlers, country crafts and dhows unload theircatch. This is one of the larger shing ports of India.

Making of a Dhow at Veraval Port

Wikipedia says: A dhow is a traditional Arab sailing vessel with one or more lateen sails. They are

primarily used along the coasts of the Arabian Peninsula, Pakistan, India, and East Africa. Largerdhows have crews of approximately thirty, while smaller dhows typically have crews of aroundtwelve.



Boats and Trawlers

C me across this really nice oast with a whale shark painted on it near Porbandar.



Stills from Mike Pandey’slm: Shores of Silence



Stills from Mike Pandey’slm: Shores of Silence

Oil is extracted form the liverof and used for waterproong

woodden boats.



In the eld

eople and places.



In the eld

A large number of locals were found o be fond of sticking posters all over their house.

I was shown this house which served as a local telephone index!! Since the locals are largelyilliterate except for the fact that they know how to read numbers, this person had come-up with aso ution to i ustrate everyt ing an write t e appropriate num ers next to t em. T e oca s comehere to look-up numbers.



Questionnaire Outcome



S . S . S K o t a t i a

M a n n u

R a m

e s h

D i l l a b h a i S h e r v a n i

M a n i s h K a r a g a t i y a

M a n o j

Age: 29Occupation: Helps Mange the trawlers

Studied till 12thSpeaks, reads and writes Hindi and GujaratiUnderstands very little English and uses loose English words while speaking

Age: 45Occupation: Fisherman on a trawler Studied till 3rd StandardUnderstands Hindi, GujaratiCan read a little bit of Hindi and GujaratiSpeaks a little Marathi

Age: 15 yearsOccupation: Labourer illiterateFluent in GujaratiUnderstands Hindi with difficulty

Age: 33Occupation: Owns chakdas and boats, part of a snake conservation groupStudied till 7th standardCan read, write and understand Gujarati and HindiCan understand English, but not very fluent at righting

Age: 32Occupation: Electrician and social worker Studied till 9th standard

Very fluent in reading and writing Gujarati and HindiCan understand English

Age: 21StudentCurrently studying FIBA Can read and write Gujarati and HindiCan understand English

L O C A T I O N :

P o r b a n d a r a n d

V e r a v a l

D a t e :

J u l y 0 4

P l e a s e n o

t e :

P e o p

l e h e r e s p e a

k K a

t h i y a w a d i G u j a r a

t i

E v e r y p e r s o n w

h o a n s w e r e d

t h e q u e s t i o n n a

i r e w e r e

a s s i s t e d m y o

t h e r s a r o u n d t

h e m




M a n n u

R a m

e s h



M a n o j

w a t e r

S k y F l a g

I n s i d e t h e b o a t

C a b i n w a l l s

H o u s e

B o a t s e a s o n i n g

C l o t h e s

F a v . C o l o u r

H a t e s t h e c o l o u r

B r i n j a l

B a d a m f r u i t

P i s t a c o l o u r e d

b o a t

l i k e s t h e c o l o u r f o r

h i s h o u s e

L o w e r c a s t h o u s e

c o l o u r . H a t e s t h e

c o l o u r

t h i n k s t h a t t h e n e w -

e s t v a r i e t y o f r o s e s

w o u l d b e o f t h i s

c o l o u r

w i s h I n d i a

w e r e t h i s

g r e e n .

H a t e s t h e c o l o u r .

I t i s t h e c o l o u r o f

t h i e r d i e t y & h e n c e

c a n n o t u s e .

K i n g s h e r b i r d

G r o u n d n u t p l a n t s

i n f u l l b l o o m d u e t o

l a c k o f r a i n .

B l u e S h a r k

J u n g l e

B l o o d

S o m e o n e ’ s

s h i r t

F a v . c o l o u r ,

R e m i n d s h i m o f h i s

t o w e l




M a n n u

R a m

e s h



M a n o j

T r e e K a j a l

t r a w l e r s e a s o n i n g

S e a s o n i n g

S e a ,

L i g h t e r o n e n g i n e

F a v . c o l o u r

K a j a l ;

h a t e s t h e c o l o u r

O i l

H a t e s t h e

c o l o u r

M a r u t h i c a r

S i n d h u r

H i n d u

R e l i g i o u s

W a t e r

s e e n i n a g a s s t a t i o n

P a r r o t

w i f e ’ s f a v . c o l o u r

K i t e t h r e a d

H a i r

S k y S t a m p

T h e e l d s w o u l d

l o o k l i k e t h i s i f i t d i d

r a i n .

w a t e r , o c e a n d u r i n g

t h e r a i n s .

C l a y h o u s e s

B l a c k h o l e s

S w i m m i n g p o o l

w a t e r .

N i s h e d

J u n g l e , T r e e

M y b i k e

A u s t r a l i a n b i r d

H a i r

S k y




M a n n u

R a m

e s h



M a n o j

W a v e s

D a n g e r , D o n ’ t d o

( c o l o u r c o n f u s i n g )

D r o p o f P e t r o l

D r o p o f w a t e r

S n a k e s

F l o a t s o n n e t

F l o a t s o n n e t

W a v e s

D r o p o f w

a t e r

B l o o d

D r o p o f w

a t e r

o c e a n w a v e s

M u l t i p l i c a t i o n



F l o w i n g w a t e r

R e j e c t

A d r o p o f f u e l

A d r o p o f w a t e r

F l o w i n g w a t e r

N o , u n t r u e

D r o p

t h e s a m e d r o p w i t h

a d i f f e r e n c e




M a n n u

R a m

e s h



M a n o j

n o s m o k i n g

R i g h t , y e s

P o t a t o u n d e r a

m i c r o s c o p e

N o s m o k i n g

( s e e n i n m o v i e h a l l s

a n d m o v i e s )

N o s m o k i n g

( s e e n i n m

o v i e h a l l s )

n o s m o k i n g

R i g h t

n o s m o k i n g

R i g h t c h o i c e

T i l e s

n o s m o k i n g

R i g h t

P a t t e r n , g l a z e , m o s a i c




M a n n u

R a m

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M a n o j

F i s h s y m b o l

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n o m o u t h , n o g i l l s

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F i b r e b o a t

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In the eld

Getting to know the peopleand getting the questionnairelled.



Explorations



hese following are some of the designs I developed

The no symbol was familiar to them form the no smoking boards in the cinema halls.

The use of colour was minimised to be cost-effectie.



fter every stage of designing, it was tested in the eld.



This particular one was pretty successful. The optical illusion was adopted for this poster to grabnd sustain attention.



Stencil



Final Poster



Based on my questionnaire and eld visits, a chart wasdevised to aid the NGOs choose the most appropriatemedia to communicate to the Fishermen of this region. This was made as a quick reference, keeping in mind thedifferent factors that would inuence this process.



One of the many collected samples of the local illustrations



Location: Near Veraval

Men ing t e net



During my visit to Porbandar, the shermen taught mehow to handle many different kinds of snakes.

Mohan’s house. He is one amongst a group shermennear Porbandar who rescue snakes from their villageand free them at Gir forest.

Made a new Reef Watchlogo - just for fun.



I would like to thank:

Sudarshan Rodriguez for letting me be a part of this projectand for tirelessly helping me at every stage.

Fishermen at Porbandar for their extreme hospitality, for letting mestay in their homes and for all the co-operation.

All those who lled the questionnaire and tried decoding the posters.

Dhaira artists for letting me accompany them for their performances andfor dropping me back evey time.

Reef Watch Marine Conservation for being concerned about the oceans.

Sarang Kulkarni for giving me feedback about my work.

NID for not thro ing me out.

Shiv Viswanathan and Dhan Karkaria who guided me with somephilosophical aspects of this whole deal about SAVING!

My family and friends for funding me and listening to mewithout disclosing any signs of boredom.

The Whale Shark Project

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Transcript of The Whale Shark Project