REEBOK TEAMS UP WITH RED BULL X-ALPSReebok Joins Forces With World’s Toughest Adventure Race To Redefine Perception Of Trail

Walking

Canton, MA [November 1st, 2012] – Reebok has today announced a partnership with the Red Bull X-Alps challenge. The collaboration between the two powerful brands is part of Reebok’s commitment to elevate the profile of walking as an exciting and effective form of fitness.

Through the tie-up, Reebok is a main event partner for the Red Bull X-Alps 2013 and official apparel and footwear supplier for the alpine challenge. Reebok will work with elite athletes and deliver performance walking product for the events. In addition to these

product collaborations, Reebok is launching a new Reebok line of footwear and apparel in 2013 that is designed with function, fashion and fit specifically for serious fitness enthusiasts.

For many people, walking is seen as a boring form exercise – or not perceived as exercise at all. Reebok wants to revamp that image and celebrate how walking can help you stay fit for life. Walking offers perfect opportunities to be outdoors, spend time with friends and challenge yourself.

The Red Bull X-Alps 2013 will be the sixth edition of the spectacular event. Competitors must journey non-stop almost 900km across the Alps from Salzburg to Monaco by foot or paraglider. It is considered to be one of the toughest adventure races in the world.

Speaking about the partnership, Michelle Moorehead, Vice President of Walking said “At Reebok, we want to change how people perceive and engage in walking. The Red Bull X-Alps is an incredible physical and mental challenge and completely unique. Competitors are world-class athletes, and our aim as a brand is to inspire others by not only sharing their passion, but demonstrating first-hand just how incredible trail walking can be.”

Red Bull X-Alps Mastermind Hannes Arch adds “Footwear is the most important piece of equipment for an athlete alongside their choice of paraglider because when they're not flying, they're hiking — often huge distances. It’s incredibly exciting to be working with Reebok; a brand with a long history of technological innovation when it comes to performance footwear.”

Reebok’s commitment to fitness extends beyond walking; the brand is constantly striving to change the way people perceive, define and experience fitness. With this incredible partnership, Reebok and Red Bull are taking walking to new heights.

END

CONTACT

M&C Saatchi Sport & Entertainment

Melanie Baroni

+44 20 7544 3799

Melanie.baroni@mcsaatchi.com

Reebok Global

Daniel Sarro

+ 1 781 401 4443

Daniel.Sarro@REEBOK.com

Editor’s notes:

Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit www.reebok.com.

The Red Bull X Alps

The Red Bull X-Alps 2013 will be the sixth edition of the world's toughest adventure race in which athletes must either hike or fly almost 900km across the Alps from Salzburg to

Monaco in the fastest time possible. Every kilometer must be covered either on foot or flown in a paraglider. It's a formidable undertaking and takes place in one of most breathtaking yet also unforgiving environments.

Each team consists of one athlete and up to two supporters. No technical or outside assistance is allowed. It requires expert paragliding experience and a very high level of endurance fitness — it's not uncommon for athletes to hike up to 100km in a day. The 2013 edition comes on the ten-year anniversary of the first Red Bull X-Alps.

For more information on the event visit www.redbullxalps.com