The web as a media channel - Palermo 2012
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The web as a base and platform for the institutions own media channel
Transcript of The web as a media channel - Palermo 2012
Gotland
Sicilia
The web as a media
channel
Tore Danielsson
Swedish Exhibition Agency
Promoting collaboration and
development within the exhibition field
Focus on new technologies and
methods for creating exhibitions
• Inspiration from other industries
• Streaming web TV live
• Material and interviews
Characteristics
• Cooperation
• Streaming media
• Content marketing
• Social media dramaturgy
• Storytelling and interpretation
No signs that the
technical revolution
is slowing down
Increasing
opportunities for
dialogue and
communication
Example no 1
A trailer for the travelling exhibition
A journey back and forth
http://www.youtube.com/watch?v=Pf2y9GSnIE8&
feature=plcp
Communication plan
”web as a media channel”
• Date
• Activity
• Channel
• Target group
• Responsibility
• Main message
Example no 2
A video with storytelling and
interviews . From the exhibition
The Man with the Monkeys
http://www.youtube.com/watch?v=7clXeD
q5wcI&list=UUkb6iPA3aL85WUzebmqMP
Tw&index=1&feature=plcp
Channel =>
Predictable
News?
Listings?
Vignette?
Program?
Schedule?
Conclusions
• Distribution
• Keep focus
• Free to share
• Use others platforms
• Market the exhibition
• Attendance in social
media
And COPE!
Feel free to contact me. I would
be glad to be a part of your
international network! Thank
You!
http://www.facebook.com/tore.danielsson
https://twitter.com/ToreDanielsson
Next project: web TV
