The WaterBox Investor Presentation

THE WAVE OF THE FUTURE

INVESTOR PRESENTATION

•  We are all citizen consumers, who also just happen to be beverage industry veterans, packaging pioneers, branding and marketing creatives, fathers, mothers, sons, daughters, husbands and wives .

•  Our mission is to reduce the use of plastic bottles by significantly disrupting the sequence

of plastic bottle use and resultant plastic waste. Our goal is nothing less than to transform the beverage packaging industry .

•  Our plan is straightforward: Offer the consumer a real,

affordable alternative on the retail shelf. We will introduce the consumer to a significant alteration in familiar carton packaging, the WaterBox ‘Eco-Carton’. In this way we can decelerate the flow of plastic bottles and start to reverse this destructive contamination process.

•  WaterBox LLC will create economic

value, significant social impact, bridge profit with purpose, and lead the next generation of “Companies that Matter”

The WaterBox Project Overview

The Problem

Plastic pollution and its toxic impact is a severe and growing problem, and the PET plastic water bottle is a most conspicuous contributor. Americans used approximately 50 billion plastic water bottles last year. However, the recycling rate remains at only 23-25 %, leaving 38 billion plastic bottles to be found in the landfills, lakes, rivers, streams and oceans.

The Solution Our plan is basic and straightforward: Offer the consumer a real, affordable alternative to plastic bottles on the retail shelf.

•  We will introduce the consumer to a significant alteration in familiar carton packaging, created by evolving technology, the WaterBox Eco-Carton.

•  In this way we can decelerate the flow of plastic

bottles and start to reverse this destructive contamination process.

•  There is a real opportunity now for us to

present a product that can both satisfy the ‘grab and go’ routine for portable bottled water established over the past 30 years. The WaterBox carton represents a big step forward in generating awareness of a huge environmental problem.

From the present To the future

ADVANTAGES ü  40+% Less plastic than

traditional cartons ü  Superior Plastic Moisture Barrier ü  Cartons Made of Pressed Paper are: Sustainable and Renewable ü  Recyclable* ü  Portable and Convenient

BENEFITS ü  Reduces use of Plastic

bottles ü  Reduces CO2 Emissions ü  Reduces VOC’s

ü  Less Energy in Transportation ü  New Mineralized barrier

Coating

Inventing and Designing the new Eco-Carton with the mineralized barrier coating has eliminated the need to use a 100 % plastic coating on the inside and outside layers of the carton. This is not the old milk carton from our past. Our New Eco-Carton is simple yet major step in helping to solve the plastic pollution and plastic waste problem. WaterBox will provide everyone, both investors and consumers, with an opportunity to act more sustainably and become partners in this crucial endeavor.

Why WaterBox’s Eco-Carton

What Are The Differences?

•  The WaterBox Eco-Carton will have a dramatic impact on reducing plastic usage and plastic waste.

•  The eco-profile below is for a single truckload of WaterBox Eco-Cartons. Think of the number of truck loads of plastic bottles shipped daily.

Social Impact Projections

Replaces 24,672PET Bottles

Removes 1,154 lbs of plastic fromthe manufacturiing process

Saves 315,000 liters of water from industrial contamination

Saves 415 gallons of oil

Saves 348 Kilowatt hours of energy

700 ML(24,672 units

per trailer)

500 ML(34,560 units

per trailer)






330 ML(52,368 units

per trailer)






•  WaterBox LLC represents a convergence of beverage industry veterans, packaging pioneers, and world-class branding and marketing personnel.

•  WaterBox LLC will manufacture, market and distribute a

line of uniquely packaged North American sourced spring waters under the umbrella ‘WaterBox’ brand.

•  The focus at WaterBox LLC is to provide a product that is

environmentally appealing, distinctly price competitive, and serve as a credible replacement for the P.E.T. plastic bottle.

•  Invented the Eco-Carton - First carton to replace the

polyethylene plastic coating currently in common use with a mineralized barrier coating.

WaterBox LLC Company

CONTINUED.....

•  Commitment to U.S sourced manufacturing and production, creating employment. •  Vertically Integrated production.

•  We see large societal ‘challenges’ as creating

opportunity for great companies like WaterBox LLC to thrive - companies with a higher purpose built into their culture and business.

WaterBox Company LLC CONTINUED....

•  Purpose is to provide an affordable option to plastic bottled water

•  Employ the traditional Three Tier Business Model –

Manufacture, 3rd Party Distribution, Retail Re-seller

•  Created the Eco-Carton - first carton to replace the p olyethylene plastic coating currently in common use on all other cartons with a mineralized barrier coating.

•  Igniting a robust competitive retail price challenge to all single serve P.E.T. plastic bottle product offerings. We will be priced equal to or below 85% of all other beverage products on the shelf or in coolers.

•  Creating an extensive consumer movement with our

Branding and Marketing Campaign

Business Model

•  Make the ‘WaterBox’ brand synonymous with top-quality, healthy specialty beverages that leave a minimal carbon footprint and zero waste.

•  To create a real emotional bond between the WaterBox carton and the

consumer.

•  Rapidly establish the originality and uniqueness of our product. Create as a first in a new product category. Our goal is to dominate that category.

•  We will tell our story directly to our target market with publicity and public relations oriented marketing, as opposed to print and media advertising

•  Peter Drucker, " If you want to predict the future, then go create it "

•  Our branding partners are two of the premier creative individuals in the country – They will initiate and conduct the dialogue that will literally create a big public consumer movement around our simple carton. Dan Burrier, and Mark Eckhardt Co-C.E.O.'s of COMMON LLC.

Branding Strategy

•  The central objective through all channels is to establish WaterBox products as vanguards of a new ‘sustainability movement’ in liquid beverage packaging.

•  The ‘movement’ will be inclusive. Consumers will become advocates for WaterBox, good health, good environmental practices and conservation of natural resources.

•  WaterBox will be the symbol of the ‘movement’

•  The ‘movement’ will be defined around the concepts of: honesty, familiarity, trustworthiness, and frugality.

•  Engage in a consistent, persistent Public Relations and Social Media strategy to lodge key points of the WaterBox story firmly in the public mind, and to help launch our new packaging movement.

Marketing Strategy

•  WaterBox will employ a geographic region-by-region roll-out plan which is the most cost effective approach to sales, marketing and distribution.

•  Management will move to leverage a lifetime of

existing corporate and institutional contacts, introducing an exclusive ‘customer specific’ co-branding program. This efficient strategy uses Fortune 500 customer visibility to generate tremendous exposure at a modest cost.

•  Simultaneously establish mainstream distribution

for the broader traditional retail product launch.

Roll Out Strategy

•  Given the opportunity, 75% of the consumer market will select the green option, provided they will not need to pay “green” just to be “green".

•  Previous experience with consumer validation and market acceptance.

* Study Results Available Upon Request

Proof Of Concept

Environmental Profile

Differences of 4% are generally significant between ratings. Percentages may not equal 100% due to rounding. 1

•  Supported by extensive research data compiled by Evergreen Corp. (One of the four largest paper packaging producers in the world). The principal barrier to consumers “buying green “is inflated premium pricing. *

•  Bottled water is by far the fastest growing soft drink category. Bottled water accounted for 10% of total U.S. soft drink sales in 2000, 15% in 2006, and 22% in 2012.

•  In 2012 annual U.S. take-home sales of bottled water totaled almost $12 billion according to the IBEW (International Bottled Water Association).

•  2012 compiled statistics also indicate sales growth at an annual rate exceeding 7%.

•  We have a nationally scalable growth market that can be dominated by a price sensitive green alternative.

•  Our incremental costs per dollar of revenue will decrease with economies of scale.

•  New customers arrive at a negligible cost

U.S. Beverage MarketSource: Datamonitor

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$23$19

$4 $2-0.5%

8.2%

0.6%

4.6% 4.3%

$-

$10

$20

$30

$40

$50

$60

$70

Sodas Bottled Water Juices FunctionalBeverages

RTD Tea &Coffee

In b

illio

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-1.0%0.0%1.0%2.0%3.0%4.0%5.0%6.0%7.0%8.0%9.0%

2011E Sales 5-Year CAGR

Market Overview – Scalability

•  Product Design - innovation and uniqueness of package

•  Pricing at or under 85% of single serve market.

•  Compelling public relations

•  Environmental orientation of the company in a large and growing social space.

•  Proven Team - A seasoned successful beverage management team

•  Consumer Engagement - Empowers the consumer to participate in the solution to the problem of plastic waste and its toxic impact.

•  The immediate benefits of healthy natural spring water with familiar portability and convenience are now accompanied by a conscience-easing disposability.

Competitive Advantages

•  Jim Harford – Former president Coca-Cola Mid-Atlantic, Seven-Up Company, Royal Crown Cola.....

•  LeeAnn Powers – Founder, pioneer in the development and introduction of boxed water

•  Steven Weymer – Beverage industry veteran, pioneer in the development and introduction of boxed water

•  Dan Burrier – COMMON CEO and WaterBox CMO - ‘all in’ •  Mark Eckhardt - COMMON CEO and WaterBox VP - ‘all in’

Meet The WaterBox Team

Financial Representations The Company’s financial projections are available upon request. These projections reflect management’s plan to simultaneously accomplish two objectives: to build a beverage company committed to a rapid growth plan in a very large and dynamic industry, and to provide a seminal, serious impact as a catalyst for the meaningful reduction of plastic pollution in North America and throughout the world. The operational plan for WaterBox and the supporting financial plan are similar to other recent product introductions - Fiji, Vitamin Water, 5 Hour Energy, in that all have all been dedicated to accelerated growth, minimal initial deficit cash flow and financial loss and a reasonable time period to create real value. The more plastic bottles WaterBox replaces on the shelf, and the faster WaterBox can replace them, the brand will effectively carve out a strong foothold, build market strength, and deliver our social and commercial goals. WaterBox is focused on top line growth rather than margins. The essence of all commercial strategy is but one thing; expanding and exploiting one's competitive advantage. Management’s strategy is to combine the innovation and uniqueness in package design with an incredibly irresistible and compelling public relations campaign that is focused on developing a crucial emotional consumer connection. Environmental orientation, a seasoned successful beverage management team, and the preeminent creative partners in this very special social and commercial space will create and drive this new category, and position WaterBox to dominate and defend its market share. We are not putting our toe in the water to test the temperature; we are plunging in…

Water Box LLC will pursue several possible exit strategies:

•  After initial product lines as well as future product extensions gain traction during the first 3-5 years, management will likely solicit purchase or merger proposals from major public food, beverage, and consumer products companies well known to management.

•  The value created by WaterBox could also be monetized by an IPO of common

shares.

Exit Strategy

Additional information available upon request.

[email protected] 323-743-8070 www.waterboxllc.com

The WaterBox Investor Presentation

Business

Transcript of The WaterBox Investor Presentation