The Washington Humane Society’s Fashion for Paws
Transcript of The Washington Humane Society’s Fashion for Paws
Fashion for Paws
Photo by Rich Kessler
Sponsorship OpportunitiesMay 2, 2015 | Grand Hyatt | Washington, DC
9th Annual Runway Show Benefiting the Washington Humane Society
9th ANNUAL
www.fashionforpaws.org
9th Annual Fashion for Paws® (F4P)
Runway Show: Who, What, When, Where!
The Washington Humane Society’s Fashion for Paws® Runway Show in
Washington, DC launched in 2007, raising more than $3.2 million dollars for
homeless animals so far and receiving a mass amount of national and regional
media coverage (please find attached media clips).
The Fashion for Paws® Runway Show will be held on May 2, 2015 at the
Grand Hyatt in Washington, DC. General admission tickets are $100 per
person, VIP tickets are $200 per person, and tables are available from
$3,000 to $10,000. Sponsors and Table Buyers are invited to the private
Sponsor and VIP Reception at 7:00 p.m. before the event begins at 8:00 p.m.
The Fashion for Paws® Runway Show features between sixty to eighty
illustrious personalities as the models, with many escorting fashionably dressed
dogs down the runway. Designer doggie couture will be ready-to-wag spring
2015. Women’s and men’s ready-to-wear spring 2015 apparel will be provided
exclusively by Tysons Galleria, home to the world’s most luxurious retailers.
Fashion for Paws® will feature an awards reception where we will present the
award for “Fashion for Paws® Model Washingtonian of the Year”, along with
other top fundraising models. The winners will be chosen based on who has
raised the most money in a friendly fundraising competition in the 12 weeks
leading up to this event. All models who raise more than $10,000 will be
included in the 2016 Fashion for Paws® Runway Show Super Model Calendar.
About WHS The Washington Humane Society’s (WHS) Fashion for Paws® raises vital funds to help thousands of homeless, lost, neglected and abused companion animals. Your company/brand will be heavily promoted for supporting this highly respected charity.
WHS FactsAs the only open-access shelter in the Nation’s Capital, WHS provides
comfort and care to over 43,000 animals each year through its broad range of programs and services including sheltering, adoption, spay & neuter, CatNiPP, Humane Law Enforcement, lost and found, human–animal therapy programs and Humane Education.
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Our Impact
Reasons Why Fashion for Paws® is Worthy of Your Support
The Fashion for Paws® Runway Show is a high caliber, one of a kind, luxury
brand event that infuses the nation’s capital with cutting edge high fashion,
drawing an extraordinary crowd of Washington, DC’s top VIP’s, fashion and
animal lovers alike, all who fit your target audience. Due to its extreme success
since 2007, in the fall of 2009, WHS launched Fashion for Paws into a year round
fundraising and marketing program, raising funds and awareness through an
array of themed fringe events, product merchandising, sponsorships, individual
gifts, and social marketing/new media, in addition to this main annual spring
Runway Show.
In just 8 years the Fashion for Paws® Runway Show has taken Washington, DC
by storm, selling out each year, raising more than $3.2 million and generating an
incredible amount of national and regional media coverage, getting named as
the #1 Fashion Event in Washington, DC three years in a row!
Fashion for Paws® Press Clippings
As a sponsor, your name will be largely promoted and recognized along
with this high level event. Fashion for Paws® media coverage has included:
E!news, Elle magazine, Bloomberg, National Enquirer, US Weekly, Life & Style,
Guest of a Guest, People Magazine, USA Today, Huffington Post, Capitol
File Magazine, Washington Post Newspaper, Washington Life Magazine,
Modern Luxury/DC Magazine, Washington Business Journal, Washingtonian
Magazine, Georgetowner Newspaper, Downtowner Newspaper, BizBash
Washington Magazine, Fox WTTG, ABC7, NBC4, Mix 107.3, Hot 99.5, and
the DC Examiner Newspaper. To review all of the media coverage, please
visit: www.washhumane.org/F4Pnews.
See Our Video Clip: Please visit the Fashion for Paws YouTube Channel:
www.youtube.com/fashionforpaws
On The Runway
• 7 for all Mankind• Adeler Jewelers• Ann Taylor• Anthropologie• Aram• Basler• Betsey Johnson• Cartier• Cole-Haan• David Yurman• Ermenegildo• Intermix• Karen Millen• Lacoste• Liljenquist & Beckstead• Lily Pulitzer• MaxMara• Nicole Miller• Ralph Lauren• Saks Fifth Avenue• Siqin• Vilebrequin• Zenga• Hair and make-up by
Toka Salon & Spa
Our Impact
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Fashion for Paws® Sponsorship Levels
BEST IN SHOW (Presenting Sponsor $100,000—1 available)
• 3 VIP seated tables for 6 guests each (organization name on table)
• Title rights to the 2015 Fashion for Paws® Runway Show Event
• Opportunity for further promotion year round with the Fashion for Paws® Umbrella Program (for an addition $15,000)
• Right to have CEO/Spokesperson give remarks during event program prior to fashion show
• Name/logo on invitation, web site, all blog entries with link and on the 2016 Super Model Calendar
• Logo on step and repeat board
• Photo opportunity with celebrity models in front of step and repeat board with your logo
• Organization name referenced at all times with Fashion for Paws®
• 4 mentions by Master of Ceremonies during the event, name/logo displayed on web site, all press releases, newsletters, and e-mail blasts (email blast sent to 25,000+ people 2x leading up to the May 2, 2015 event)
• Your name/logo on all marketing collateral materials on site at Runway Show and on back cover of the program book
• Opportunity to have CEO/Spokesperson walk in the show as a model
• Full-page ad in the program book
Big Barker ($50,000—2 available)
• 2 VIP seated tables for 6 guests (organization name on table)
• Opportunity for further promotion year round with the Fashion for Paws®
Umbrella Program (for an additional $10,000)
• Name/logo on invitation, web site, all blog entries with link and on the 2016 Super Model Calendar
• Logo on step and repeat board
• 2 mentions by Master of Ceremonies during the event, name/logo displayed on web site, all press releases, newsletters, and e-mail blasts (email blast sent to 25,000+ people 2x leading up to the May 2, 2015 event)
• Your name/logo on all marketing collateral materials on site at Runway Show and on back cover of the program book
• ½ page ad in the program book
Event DetailsSaturday, May 2, 2015
Grand Hyatt1000 H Street NWWashington, DC Event Times: 8:00 p.m. - 12:00 a.m. Sponsor & VIP Reception: 7:00 p.m.
Runway Show: 9:00 p.m.
Expected Attendance1000
Why Sponsor?Fashion for Paws® isthe premiere event totarget affluent, welleducated, charityminded individuals.Cash and in-kindsponsorships underwriteevent costs.
Sponsorship
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Fashion for Paws® Sponsorship Levels
Top Dog ($25,000—3 available)
• 1 VIP seated table for 6 guests (organization name on table)
• Name/logo on invitation, web site, blog entries and the 2016 Super Model Calendar
• 2 mentions by Master of Ceremonies during the event
• Name/logo displayed on web site, all press releases, blog entries with link, newsletters, and e-mail blasts
• Your name/logo on marketing collateral on site at Runway Show and on back cover of the program book
• ½ page ad in the program book
Couture Canine ($10,000—6 available)
• 6 General Admission Tickets
• Name/logo on invitation, web site and all blog entries with link
• Name/logo displayed on all press releases, newsletters, and e-mail blasts
• Name/logo placement on F4P web site with link to your organizations web site and on back cover of program book
• Your name/logo on marketing collateral at Runway Show
• ¼ page ad in the program book
Haute Dog ($5,000—8 available)
• 4 General Admission Tickets
• Name on invitation
• Name/logo displayed on all press releases, newsletters, and e-mail blasts
• Name/logo placement on F4P web site, back cover of program book and blog entries
• Your name/logo on marketing collateral at Runway Show
• Business card sized ad in the program book
Friend of Fido ($3,000—10 available)
• 2 VIP Runway Show seated tickets (organization name on chairs)
• Name/logo on invitation and web site
• Name/logo displayed in all newsletters and e-mail blasts
Attendee and Supporter (Individual)
• Table of 10 (front row) $10,000
• Table of 8 (second row) $6,000
• Table of 6 (third row+) $3,000
• VIP Ticket $200
• General Ticket $100
Sponsorship
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Program Book Advertisement
Support the Fashion for Paws® Runway Show benefiting WHS by placing an
ad in the event program book passed out to the more than 1,000 attendees.
Program ads must be purchased by April 10, 2015 in order to meet the
printing deadline for the book. This program book will feature a photo and bio
on each model in the show; highlight previous Model Washingtonian of the Year
fundraising winners, as well as Runway Show sponsors and the animals and
programs that the funds raised will benefit.
Ad Details
Full-Page Ad Live area – 5.5 wide x 7 high (non-bleed) .................... $2,500
Half-Page Ad Live area – 5.5 wide x 3.5 high (non-bleed) ................. $1,500
1/4 Page Ad Live area – 2.75 wide x 3.5 High (non-bleed) .................. $750
Business Card Ad Live area – 1.37 wide x 1.75 High (non-bleed) ............... $300
Email four-color camera-ready ads to [email protected]
Advertise
9th ANNUAL
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Sponsorship Focus
The Fashion for Paws® Runway Show features high profile individuals from
Washington, DC and beyond as the models on the runway. Notables involved
have included: Marie Osmond, E! News, Ashlan Gorse, Entertainer Val Kilmer,
Animal Planet’s Victoria Stilwell, Italian Ambassador Giovanni Castellaneta, Fox
News Channel’s Dana Perino and Courtney Friel, Animal Planet/ BBC’s Philippe
Cousteau, Bravo’s Real Housewives DC and CW/ VHI’s Paul Wharton,
DeepDish’s Arash Shirazi and ABC7`s Steve Chenevey, ABC’s Pamela Brown,
ESPN’s Lindsay Czarniak, PamelasPunch.com’s Pamela Sorensen, and Event
Chairman, MicroStrategy CEO, Michael Saylor.
Your company & brand will be heavily promoted for supporting a highly
respected charity.
Grand Hyatt Washington
Experience the upscale elegance of Grand Hyatt Washington, a full-service
Washington, DC hotel. Centrally located in the trendy Penn Quarter near popular
local attractions, Grand Hyatt Washington is ideally situated for leisure and
business travelers. Grand Hyatt Washington is a welcoming destination with a
host of world-class services and amenities. Our guests enjoy well-appointed
hotel rooms and suites, five delicious restaurants and bars, an indoor swimming
pool, 32 meeting rooms, wedding and event planning services, executive
business center, and convenient Metro Center access directly from our lobby.
Event & Venue
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Photo by Rich Kessler
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Sponsorship Agreement __ BEST IN SHOW ($100,000) __ BIG BARKER ($50,000)
__ TOP DOG ($25,000) __ COUTURE CANINE ($10,000)
__ HAUTE DOG ($5,000) __ FRIEND OF FIDO ($3,000)
__ ATTENDEE (Individual) $_______
DetailsName of Company/Organization ______________________________________________________
___________________________________________________________________________________
Contact Person _____________________________________________________________________
Address ___________________________________________________________________________
City________________________________________ State_________ Zip _____________________
Phone_______________________________ Fax __________________________________________
Email ______________________________________________________________________________
Sponsor name as it will appear on printed materials _____________________________________
____________________________________________________ _____________________________ Sponsor Representative Signature Date
Please send completed form and mail check payment to:Emily MillerDirector of Special EventsFax: 202-723-5409 Email: [email protected]
Sponsorship
@fashionforpaws www.facebook.com/fashionforpaws
The Fashion for Paws® concept and language associated with the events description is copyrighted via the US Library of Congress and trademarked via the USPTO. Unauthorized use of the name, concept or rules without specific permission from Fashion for Paws/Washington Humane Society is prohibited and punishable by law.
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Fashion for Paws® c/o Washington Humane Society4590 MacArthur Blvd, NW, Suite 200 Washington, DC 20007