PRINT MOBILEONLINE EVENTS STREET ACTIVATION EMAIL

examiner media group Requested. Read. Relied on.

Source: 2011 Census Bureau and 2011 Bureau of Labor Statistics Consumer Expenditure Survey compiled by EASI and AdMall. Washington Regional Economic Development 2011-2012. ChainLink Economics 2011.

With the highest average HH income ($103,000) among the top 10 metro markets and more than $126.5 billion in consumer spending, Washington DC is ranked the healthiest retail market in the nation and an important place for you to connect with more customers to grow your business.

The Washington Examiner is a definitive and credible local news brand that reaches more than 1,000,000 adults each week. Readers are highly educated and affluent with above-average discretionary incomes giving them more purchasing power than the general market.

The Washington Examiner invested $1.5 million dollars on an opt-in strategy to ensure our newspaper is requested, read, and relied on. People who choose to opt-in to receive home delivery are engaged readers and are more likely to shop our ads and buy your product or service.

POWERFUL MARKET

POWERFUL MARKET

CREDIBLE BRAND

CREDIBLE BRAND

OPT-INOPT-IN

TARGETEDTARGETED

360 SOLUTIONS

360 SOLUTIONS

As a consultative media company, we deliver your message to the right audience in the most effective way. Our knowledge of the market coupled with your business goals, allows us to provide you with a targeted and comprehensive marketing strategy that gets results.

2

The Washington Examiner helps you expand your business by effectively reaching your ideal audience. Our distribution strategy is targeted to a home delivered audience, with very high retail purchasing power, and our street edition reaches young, mobile “Millennial” consumers.

The Washington Examiner is a multi-media company that provides targeted solutions that get results.

examiner media group Requested. Read. Relied on.

3

The Examiner’s unique approach helps you create profitable partnerships with our readers; your desired customers.

Mobile Washingtonians •The Washington DC area population virtually doubles when 450,000 people commute to work each weekday.

•The Washington Examiner is delivered by hand to this mobile population on their way to work in 1,832 high profile, high traffic locations.

Affluent and Influential•The distribution footprint includes four of the ten most affluent and five of the most educated counties in the U.S.

•55% of consumer expenditures occur in the Examiner footprint.

•45,000 copies delivered to House and Senate offices, the Pentagon, federal agencies, White House, courts, military, lobbyists, and associations.

Source: Scaborough Research. R2, 2011.

3

Young Millennial•Nearly one-third (30%) of Washington Examiner weekday readers are “Millennials” – below the age of 34.

•Nearly half are married (45%) with children (37%).

•60% are more likely to use Facebook and Twitter from their cell phones.

examiner media group Requested. Read. Relied on.

4

People read the Examiner for local news in a concise read – they say “it’s what a newspaper should be”.

4

The Washington Examiner’s unique content mix of local news coupled with a governmental focus – which is local news in Washington DC – drives consistent readership and online audience growth.

In addition to local news, The Washington Examiner offers readers a wide variety of news features including Healthy Living , Education , Time Out!, The Look, and Home & Garden.

Reasons To Read

68%Read 5 days per week.

64%Read more than20 mins. daily.

90%Read for

local news.

Among Single Copy Readers**:

84%Good local

news.

81%Concise read.

93%It’s free.

Among Home Delivered Readers*:

*Source: CAC Readership Study, May 2012.**Source: Scarborough Intercept Study, September 2011.

examiner media group Requested. Read. Relied on.

5

After choosing The Washington Examiner,97% of new households have been retained for more than a year.

Readers opt-in to receive The Examiner making it requested, read, and relied on.

The Washington Examiner to invested $1.5 million in an opt-in campaign to ensure our newspaper is being read by those who want it. Moving newspapers into the hands of those households requesting home delivery guarantees satisfaction for readers and advertisers. Our CAC audience research revealed that Examiner home-delivered households are engaged; our single copy locations all but sell out daily with an average pick-up rate of 98%.

Weekly Issues Distributed: 411,515HH Acceptance:

92%Thursday/Sunday Home Delivery

Weekly Street Issues: 591,786Pick-Up rate:

98%80-120 Hawkers daily

1,712 Single Copy LocationsIncluding Book Stores

Weekly Issues Distributed: 1,003,301Pick-up rate:

96%

Home Edition* Street Edition** Weekly Audience**

5

Source: CAC Publisher’s Statement, March 2012.* Readership Growth Initiative, completed Spring 2011. examiner media group Requested. Read. Relied on.

M/T Circ 105,200

Wed Circ 127,000

Thur Circ 294,000

Fri Circ 136,000

Sun Circ 236,700

Su/F E-dition 18,800

Source: Circulation CAC Audit, Fall 2011 adjusted May 2012, Demos: Scarborough R2 2011 and R1 2012. Online: Google Analytics.

CIRCULATIONCIRCULATION AUDIENCE PROFILEAUDIENCE PROFILE DIGITAL / MOBILEDIGITAL / MOBILE

6

The Washington Examiner engages readers and deliversthe audiences you want to create long-term results.

SUNDAY57% Men and 43% Women, 38% Between Ages 25-49, 81% Homeowners, 56% College +

WEEKDAY60% Men and 40% Women, 50% Between Ages 25-49,67% Home Owners, 49% College +,

ONLINE63% Men and 37% Women63% Between Ages 25-49,69% Home Owners, 69% College +, 90% unduplicated to the printed edition

UNIQUES4,300,000

PAGE VIEWS8,000,000

.gov & .mil100,000+ visits

2012

5 MM Uniques

April 2012

examiner media group Requested. Read. Relied on.

PRINT SOLUTIONS•Front Cover Wraps•Front Page Skyboxes•Front Page Strips•Tab-Ons•Pop-Ups•Content Adjacencies•Inserts•Print/Delivers

7

As a consultative media company, we help deliver your message to the right audience in the most effective way.

PopUps

SkyBox

TabOns

StripAds

CoverWraps

examiner media group Requested. Read. Relied on.

OUT-OF-HOME•Events/Promotions•Partnerships With Major DC Arts, Events, Sports Franchises, and Military•Custom Events: Built To Fit Your Need•Brand Ambassadors•Mobile Marketing Teams•Sampling•Shout Outs!•Rack Cards and QR Codes•Convention Center Signage

8

Interact with consumers through live events, promotions, and signage to build connections and transactions.

examiner media group Requested. Read. Relied on.

DIGITAL SOLUTIONS•Home Page Wraps•Traditional Banners•Standard Display Ads•Rich Media Expandables•Video Display•Social Media Sponsorships•Custom Pop-Up Platforms

9

Washingtonexaminer.com delivers a multi-faceted digital experience to reach more than 5 million adults monthly!

• Content Sponsorships• Homepage Wrap Takeovers• E-Newsletter Ads & E-Blasts• Mobile & App Customized Units• Expandable Banners• E-dition newsletters• Custom Splash Pages and More!

examiner media group Requested. Read. Relied on.

The Examiner works with many clients to maximize their advertising investment and deliver measurable results.

10

examiner media group Requested. Read. Relied on.

For more information contactJeannine Antus @ 818-429-0913

11

examiner media group Requested. Read. Relied on.