The Walt Disney Company

The Entertainment KingJames AmbroseCourtney HammBrandy O’NealJoseph Rendon

Disney Timeline 1923-Disney Brothers

Cartoon Studio 1927-”Oswald the

Lucky Rabbit” 1928-loses contract for

Oswald the Lucky Rabbit 1928-Steamboat Willie

Premiers

Steamboat Willie

Disney Timeline 1937-Snow White and the

Seven Dwarfs 1940-IPO 1950-First Live-Action film

& television debut 1955-Disneyland 1966-Death of Walt

Disney 1971-Walt Disney World

Opens

Disney Timeline 1982-EPCOT Center opens 1983-Tokyo Disneyland

opens 1984-Michael Eisner and

Frank Wells

Disney’s Success Creation of new

characters Looking to the future Walt Disney’s Vision

Disney Timeline 1987-First Disney Store 1988-Who Framed Roger

Rabbit 1989-Disney-MGM Studios

Theme Park 1992-Euro Disney

Disney Timeline 1992-Best Picture

Nomination 1994-Frank Wells dies 1995-purchase of ABC TV 1998-Animal Kingdom 1998-First Cruise Ship

Issues Revitalization of TV and

Movies Coordination among

businesses Expanding into new

businesses, regions, and audiences

Maximizing Theme Park Profitability

Tokyo Disneyland

Revitalization of TV and Movies Network Television

Programming Increased movie production Animation Department

Coordination Among Businesses Promotional Campaigns Internal Transfer Prices Conflict Resolution Corporate Marketing Function

Expanding into new businesses, regions, and audiences Retail-as-entertainment Euro Disney Full Length Animated Features

Maximizing Theme Park Profitability Walt Disney World Tokyo Disneyland Euro Disney Disney America

Michael Eisner’s Effect Revitalizing TV and

Movies Theme Parks New Businesses

Disney’s Diversification Vertical Geographic Product Effects of Diversification

Disney’s Stock Price HistoryAdj. Close*

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Adj. Close*

Conclusion

QuestionsandComments