The Wall Street Journal - TYT.com · •SOCIAL MEDIA AMPLIFICATION •GENERATION OF BUZZ ON...
Transcript of The Wall Street Journal - TYT.com · •SOCIAL MEDIA AMPLIFICATION •GENERATION OF BUZZ ON...
“The!Young!Turks Rule News on Youtube Over Giants Like CNN and ABC News.” – The Wall Street Journal
NEWS & POLITICS ENTERTAINMENT
INCLUDES CHANNELS UNDER 5 CATEGORIES
LIFESTYLE SPORTS
HOME TO THE LARGEST ONLINE NEWS SHOW IN THE WORLD
TYT Network is a fast-growing network of channels featuring general and niche programming. From news & politics to technology & youth culture to sports & entertainment and more, our network of channels delivers high-quality shows to a highly engaged and ever-growing audience.
TYT Network o"ers 29 high-quality channels that cover a variety of di"erent interests. With over 12 years of experience in traditional media, we are the number one source of producing premium digital content. We have an extensive library of over 25,000 videos and it’s constantly growing.
WELCOME TO THE LEADING NEWS AND ENTERTAINMENT SOURCE FOR THE CONNECTED GENERATION
GAMING & TECH
INSPIRING THE CONNECTED GENERATION FROM THE CASUAL VIEWER TO THE SUPERFAN
YOUNG Nearly half of our entire network’s audience is from the18-34 age group
EDUCATED* 70% of our audience has attended college 13% has a degree at the graduate level
GENDER 28% Female 72% Male
Our network’s passionate audience shares, curates and creates content. They are in#uential, a$uent and engaged with the latest trends.
The future is now. TYT Network engages a wide audience comprised of highly educated consumers and taste makers.
*Quantcast Analytics
VITALS
TYT IS CONSTANTLY GROWING! • 200,000+ NEW SUBSCRIBERS A MONTH • 400+ NEW VIDEOS A MONTH
TYT IS ENGAGING AND INFLUENTIAL*
• 8+ MM COMMENTS • 8+ MM LIKES • 660+ K SHARES
2+ BILLION LIFETIME VIEWS
85+ MM VIDEO VIEWS PER MONTH
35+ MM UNIQUE VIEWERS PER MONTH
3.5+ MM SUBSCRIBERS ON OUR CHANNELS
275+ MM MINUTES WATCHED PER MONTH
836K+ TWITTER FOLLOWERS
*Google Analytics from the past 365 days
AWARDS
2014 PEOPLE’S VOICE WEBBY AWARD – BEST WEB HOST 2013 PEOPLE’S VOICE WEBBY AWARD – BEST NEWS SHOW
2012 PODCAST AWARDS – BEST VIDEO PODCAST 2011 PEOPLE’S VOICE WEBBY AWARD – BEST NEWS & POLITICS SERIES
2011 SHORTY AWARD - NEWS/ POLITICS 2009 PODCAST AWARDS – BEST POLITICAL PODCAST
2009 MASHABLE AWARDS – BEST POLITICAL NEWS SITE
“…TYT has really demonstrated a unique talent for translating complex daily events into a narrative context
that reveals deeper meanings and engagement, in particular, with a young demographic interested in what’s
going on in the world.”
“Young Turks Beats ABC News on Youtube.”
~DIGIDAY
“The Young Turks Rule News On Youtube Over Giants Like CNN and ABC News.”
~THE WALL STREET JOURNAL
~AL GORE
IS #1
TYT IS #1 ON COMSCORE News and Politics TYT Network reaches a larger percentage of the US audience than #2 The Hu%ngton Post and #3 Newsmax combined.
HIGHEST SLATESCORE AMONG NEWS CHANNELS 9.8 Engagement 8.2 Consistency 9.3 In#uence
TYT IS A GOOGLE PREFERRED PARTNER 4x more views than CNN, 3x more subscribers
TYT Network o"ers fully established custom campaigns developed in-house by our team of creative specialists speci&cally catering to your unique branding needs.
We o"er multiple tiers of targeting, guarantee impression delivery, ROI, and create organic outreach across all platforms.
CREATIVE SOLUTIONS AUTHENTIC, SEAMLESS BRAND-INTEGRATION
AT TYT, WE DON’T JUST OFFER AD SPACE, WE TELL YOUR STORY FOR YOU.
OUR OFFERINGS
STARTERS-CLOSERS CREATIVE-ROLL AUDIENCE ACTIVATION CHANNEL MANAGEMENT
PRODUCT PLACEMENT EXPERIENTIAL BRANDING SOCIAL DISTRIBUTION TARGETING OPTIONS
• Demographic Behavioral/Interests • Content • Geography Remarketing • Run of site
IGNITE A CONVERSATION CASE STUDY: AMERICAN EXPRESS – SPENT: LOOKING FOR CHANGE
RESULTS
•7+ MILLION VIEWS IN UNDER A WEEK •COMPLETE BRAND AWARENESS AND OUTREACH •SOCIAL MEDIA AMPLIFICATION •GENERATION OF BUZZ ON DIFFERENT PUBLICATIONS
TYT Network is the best outlet for you to start a conversation about matters that your audience cares about and to amplify the voice of your brand. Recently, American Express partnered with us to distribute its documentary about the &nancially underserved to a broad audience that is engaged, passionate and curious.
AMPLIFICATION STRATEGY Through a coordinated ampli&cation strategy with our network of partners, social media outreach, in#uencer endorsements, and more, TYT truly delivered on its mission of bringing the AMEX documentary to a huge audience.
ONLINE DISTRIBUTION American Express chose TYT to distribute its documentary online, rather than in theaters or at festivals, so that as many people as possible could view it.
ENGAGING, INFLUENTIAL AND ACCESIBLE
TYT PODCASTS ARE GROWING!! 2.3+ MM LIFETIME DOWNLOADS FOR AUDIO 3+MM LIFETIME DOWNLOADS FOR VIDEO 60+ NEW PODCASTS A MONTH STAY TUNED FOR NEW PODCASTS
THE YOUNG TURKS AUDIO 20 minute audio clips of the main show on YouTube Distributed Daily 300K+ Downloads a Month
TYT PODCASTS
The Young Turks also o!ers daily free 20 minute Audio and Video Podcast alongside full episodes of our show for Premium Members.
THE YOUNG TURKS VIDEO 20 minute video clips of the main show on YouTube Distributed Daily 150K+ Downloads a Month
TYT OLD SCHOOL [AUDIO] Our latest podcast is 60 minute audio clips of the Old School cast of TYT ranting in an open format Distributed Weekly 20K+ Downloads a Month and Growing!
SHOWS
WHATTHEFLICK?!
TYT SPORTS THINK TANK POP TRIGGER
NERDALERT THE POINT RUBIN REPORT
PARTNER CHANNELS
THEYOUNGTURKS
MOST WATCHED ONLINE NEWS SHOW IN THE US
THE YOUNG TURKS IS #1!!! 1.8+B LIFETIME VIEWS 3+B LIFETIME MINUTES WATCHED 300+ NEW VIDEOS A MONTH
Our largest audience is 18-35 year old taste-maker males.
SEGMENTS 1st Hour 2nd Hour TYT Supreme Court Cenko Unchained Twitter Storm
1.9+ MM SUBS 44+ MM MONTHLY VIEWS 11+ MM MONTHLY UNIQUES
THE YOUNG TURKS
We are a rare show that combines all of the news that people care about in one place. We are not afraid to talk about politics and entertainment and sports and pop culture. But that is not the revolution. The real revolution is in daring to be honest with people. We don't patronize our viewers or lie to them. We have real conversations and deliver the news honestly.
ANA KASPARIAN
CENK UYGUR
Since beginning her role with TYT as a "ll-in producer in 2007, Kasparian has continually climbed through the ranks, eventually culminating in her position today as co-host. Additionally, she served as producer and contributor for the Current TV show. During her tenure, the show has been honored for a variety of di!erent accolades, including the 2011 People’s Voice Webby Award for “Best News & Political Series” as well as the 2009 “Best Political News Site” award. She’s a professor of journalism at California State University of Northridge, and is also a frequent contributor on Pivot’s Take Part Live. Aside from the main show, Ana is the host of The Point.
MEET THE HOSTS
Cenk (pronounced “Jenk”) is the founder and CEO of The Young Turks, LLC, and the host of the #agship show, The Young Turks, a daily 2-hour show on YouTube. He also hosted The Young Turks with Cenk Uygur, which aired daily at 7PM ET on Current TV from Oct 2011 to Aug 2013. Prior to moving to Current TV, Cenk hosted a primetime news show on MSNBC from 2010 to 2011. Prior to founding TYT, Cenk was a host on the USA Broadcasting where he also worked as a television writer. In the early stages of his broadcast career he hosted radio shows on WRKO in Boston, MA, WWRC in Washington, DC, Sirius Satellite Radio and Air America. Cenk currently contributes to the Hu$ngton Post where he is in the Top 5 Most Popular All Time blogger. Cenk is a graduate of the University of Pennsylvania’s Wharton School of Business and Columbia Law School.
FEED YOUR BRAIN
THINK TANK IS HUGE!!! 230+ MM LIFETIME VIEWS 455+ MM LIFETIME MINUTES WATCHED 60 NEW VIDEOS A MONTH
Our largest audience is 18-24 year olds! 40%F - 60%M
SEGMENTS Gender Gap Humpology Student Bodies
455+K SUBS 13+ MM MONTHLY VIEWS 4+ MM MONTHLY UNIQUES
THINK TANK
Think Tank gains 25+K new fans a month
Feed Your Brain
JOHN IADOROLA
MEET THE HOSTS
HANNAH CRANSTON
John Iadarola is the Host and Creator of ThinkTank on YouTube. John also produces and serves as a weekly cohost for The Young Turks, while appearing regularly on What The Flick, The Point, and nearly every show on the TYT network. John earned his BA in Political Science at the University of Connecticut and left a PHD program in Government at Texas at Austin to join The Young Turks. John has also appeared as a political commentator on HLN, Current TV, and Pivot TV.
Hannah Cranston is the cohost and EP of ThinkTank. In addition, she is a producer for The Young Turks and hosts regularly on the style and pop culture channels within the TYT network. Hannah earned her BA in Psychology, Economics, and Markets & Management at Duke University.
UNFILTERED SPORTS COMMENTARY
Our largest audience is 18-35 year old male sports fans
TYT SPORTS IS CONSTANTLY GROWING !! 150+ MM LIFETIME VIEWS 100+ NEW VIDEOS A MONTH
NBA NFL MLB NHL TENNIS NCAA MMA & BOXING SOCCER
SEGMENTS Let's Talk Tactics: Soccer Turks & Jurks NFL Show Champions League Recap Fantasy Football Show w/Rotowire Breaking & Current News
165+K SUBS 9.5+ MM MONTHLY VIEWS 4.3+ MM MONTHLY UNIQUES
LAST YEAR OUR FANS WATCH 81+MM MINUTES OF OUR CONTENT
YouTube’s leading source of important breaking news in the sports world o!ering in-depth coverage of soccer and NFL (both real and fantasy), NBA, UFC, and more with regular panels of insightful hosts and interviews. Independent. Hard hitting. We are TYT Sports.
UNFILTERED SPORTS COMMENTARY Soccer/Footy is the most popular of all TYT Sports. We cover key matches throughout all of the major leagues highlighting top performances by top players, recap games in real-time, and feature in-depth analysis and strategy from experienced and knowledgeable hosts.
Our largest soccer audience is 18-35 year old male sports fans from the US and UK
SOCCER/ FOOTY IS THE LARGEST AND FASTEST GROWING AUDIENCE ON TYT SPORTS!! 60+ MM LIFETIME VIEWS 70+ NEW VIDEOS A MONTH
SOCCER
PREMIER LEAGUE
HOCKEY
THE WORLD CUP Generated 2.2M+ views and ever since the audience has continued to grow!
CHAMPIONS LEAGUE LA LIGA LET’S TALK TACTICS
LET’S TALK TACTICS Our signature show that covers key matchup breakdowns and strategy
averages 25,000+ views per clip
CHAMPIONS LEAGUE Recaps and coverage averages
20,000+ views per clip
BEN MANKIEWICZ
FRANCIS MAXWELL TCM Host Ben Mankiewicz actually started his TV career in sports, working as an intern for The George Michael Sports Machine. His "rst paid TV gig was as a sports producer at WJLA, the ABC a$liate in Washington, DC. After that, he landed the worst job in the history of sports journalism: overnight producer at WTEM, DC’s all sports radio station. From there, Ben worked as a reporter and anchor in Charleston, SC and Miami, FL, twice being named Best Anchor in South Florida by The New Times. Ben made his debut on Turner Classic Movies in September of 2003, becoming only the 2ndin TCM’s history. Ben is also a "lm and television critic, co-hosting the nationally syndicated At the Movies and currently co-hosting What The Flick?! on the TYT Network. Ben has been hosting TYT Sports since the channel debuted in 2010 and frequently is on the main show as a contributor.
MEET THE HOSTS
Francis Maxwell is a Scottish native, producer and host for TYT Sports broadcasted on the The Young Turks network (TYT). Francis had a brief spell as a professional soccer player in Scotland as well as completing a 3 year apprenticeship as a mechanical engineer for BAE Systems in Glasgow, Scotland. He moved out to Los Angeles in August,2010 and obtained a BA in Sociology and Political Science from Whittier. Francis joined TYT on June 2014, as a soccer specialist, but since has become a producer and host for all of TYT Sports and is now hosting the new Fashion Channel launching on TYT Network.
POP-CULTURE AND ENTERTAINMENT NEWS
Pop Trigger is a smart show about dumb stuff where three hosts and a traditional or web celebrity guest break down entertainment news, dating and other random pop culture-ish topics while having lots of laughs along the way.
POP-TRIGGER IS GROWING!!! 60+ MM LIFETIME VIEWS 170+ MM LIFETIME MINUTES WATCHED 40 NEW VIDEOS A MONTH
Our largest audience is 18-24 year old females
SEGMENTS Q and A Raw Celebrity Disco On the Street Celebrity Dress-up
175+K SUBS 4+ MM MONTHLY VIEWS 2+ MM MONTHLY UNIQUES
POP TRIGGER
74% Growth in Minutes watched since last year with 20+K new subscribers a month!
SAMANTHA SCHACHER Sam Schacher is a host/producer, as well as a former world-ranked/UCLA swimmer, and pop culture/social media guru. You may recognize her from CNN, Good Day LA, HLN, LoveLine, Versus Network, or MTV. Currently you can watch Sam nightly on HLN, on “Dr Drew On Call”. On the weekends, Sam is the pop culture expert on CNN, and hosts their “Pop 5” segment; furthermore Sam is currently hosting, writing, and producing her own show she created, alongside GSN, titled, “Debate Your Fate.”
BRETT ERLICH Brett Erlich is a comedian, journalist and political/social satirist. He is a regular contributor to ABC News, where he has appeared on 20/20, Primetime, Nightline as well as a number of specials alongside Katie Couric, Barbara Walters, and Robin Roberts. Currently he also writes, produces and hosts Marvel’s Agents of SHIELD: Declassi"ed. Brett’s previous work has earned Current TV an Emmy Award and his cross-platform series Viral Video Film School won a 2010 Webby Award
BREE ESSRIG Bree Essrig is an actress, writer, and internet personality. She recently starred in the feature "lm Blood Shed alongside Bai Ling and Vida Guerra. She has appeared on many popular YouTube channels both as an actress and a host (ShaneDawsonTV, TotallySketch, SoulPancake, Machinima, What’s Trending)
MEET THE HOSTS
NO HOLDS-BARRED MOVIE AND TV SHOW REVIEWS
No-holds-barred movie and TV show reviews brought to you by professional critics who share their honest opinions on things they can’t normally say on their other traditional media formats.
WHATTHEFLICK?! IS HUGE!!! 40+ MM LIFETIME VIEWS 122+ MM LIFETIME MINUTES WATCHED 32 NEW VIDEOS A MONTH
Our largest audience is 18-35 year old males that love to watch movies
102+K SUBS 1+ MM MONTHLY VIEWS 500+K MONTHLY UNIQUES
WHATTHEFLICK?!
Our fans watch more than 4 MM minutes of WTF?! a month
ALONSO DURALDE
CHRISTY LEMIRE MEET THE HOSTS
Alonso Duralde is Film Reviews Editor for TheWrap, Senior Programmer at Outfest and an Adjunct Professor at Chapman University's Dodge College of Film and Media Arts. He has previously written about "lm for Movieline, Salon and MSNBC.com, among many other outlets. He also co-hosts the Linoleum Knife podcast. Duralde is a pre-screener for the Sundance Film Festival, as well as a consultant for the USA Film Festival/Dallas, where he spent "ve years as artistic director. A former arts and entertainment editor at The Advocate, he was a regular contributor to "The Rotten Tomatoes Show" on Current. He is the author of two books: "Have Yourself a Movie Little Christmas" (Limelight Editions) and "101 Must-See Movies for Gay Men" (Advocate Books).
Christy is a longtime "lm critic whose reviews appear at ChristyLemire.com. She also co-hosts the YouTube movie review show "What the Flick?!" She is the former "lm critic for The Associated Press and co-host of "Ebert Presents At the Movies." LA native, SMU grad, Red Sox fan, wife, mother of impish Nicolas.
MATT ATCHITY Matt is the Editor in Chief of Rotten Tomatoes, the internet's leading movie
review aggregator. Prior to joining Rotten Tomatoes, he spent over a decade covering movies and entertainment for sites like Yahoo! Movies, Extra Online, and AOL's Entertainment Asylum. As the voice of Rotten Tomatoes (and an industry expert), Matt has been a frequent guest on various TV and radio shows, including At the Movies, Encore's In the House, and The Young Turks.
BEN MANKIEWICZ (NOT PICTURED) Ben has hosted Turner Classic Movies since September of 2003, becoming only the 2nd host in TCM’s history. He is a "lm and television critic, co-hosting the nationally syndicated At the Movies and currently co-hosting What The Flick?! on the TYT Network. He also regularly contributes to the network's main show, The Young Turks, a show he co-hosted daily with Cenk Uygur from its inception in 2002 until 2007. He’s a graduate of the Columbia University Graduate School of Journalism
POP-CULTURE AND ALL THINGS VIRAL
THE POINT IS GROWING!!! 30+ MM LIFETIME VIEWS 76+ MM LIFETIME MINUTES WATCHED 30 NEW VIDEOS A MONTH
Our largest audience is 25-34 year old males
101+K SUBS 5+ MM MONTHLY VIEWS 1+ MM MONTHLY UNIQUES
THE POINT
The Point with Ana Kasparian is a smart and fast-paced panel show giving you a weekly round up of the hottest stories of the week. Each week Ana sits down with some of your favorite hosts from The Young Turks and other interesting personalities that each bring their unique perspectives on everything from news to pop culture.
The Point has grown over 220% the past year with 4 MM Minutes watched a month. It is a part of the YouTube Original Channel Initiative.
ANA KASPARIAN
MEET THE HOSTS
Since beginning her role with TYT as a "ll-in producer in 2007, Kasparian has continually climbed through the ranks, eventually culminating in her position today as co-host. Additionally, she served as producer and contributor for the Current TV show. During her tenure, the show has been honored for a variety of di!erent accolades, including the 2011 People’s Voice Webby Award for “Best News & Political Series” as well as the 2009 “Best Political News Site” award. She’s a professor of journalism at California State University of Northridge, and is also a frequent contributor on Pivot’s Take Part Live. Aside from the main show, Ana is the host of The Point.
CURRENT EVENTS, COMEDY AND LIFESTYLE
A comedy and current events panel hosted by comedian Dave Rubin where celebrities join in to talk about news, politics, LGBT issues, sex, drugs, pop culture and much more.
RUBIN REPORT IS CONSTANTLY GROWING!! 20+ MM LIFETIME VIEWS 40+ MM LIFETIME MINUTES WATCHED 30 NEW VIDEOS A MONTH
58+ K SUBS 4+ MM MONTHLY VIEWS 700+K MONTLY UNIQUES
Our largest audience is 18-35 year old males
RUBIN REPORT
Rubin Report has grown over 668% in Unique visitors over the past year with over 4+ MM Minutes watched a month.
DAVE RUBIN
MEET THE HOSTS
Dave Rubin is a stand-up comedian, talk show host and TV personality. He is the host of The Rubin Report, a comedy and current events panel show which is a featured on The Young Turks network. He was formerly co-host of The Six Pack on SiriusXM, which was also one of the top comedy podcasts on iTunes. His television credits include The O'Reilly Factor, The Joy Behar Show, CNN and PBS. Dave's been written about in The New York Times, New York Magazine, Entertainment Weekly, Time Magazine and many other publications. In 2013, Dave was nominated by L.A. Weekly for Funniest Twitter.
TALKING NERDY TO YOU
NERD ALERT IS GROWING!!! 11+ MM LIFETIME VIEWS 33+ MM LIFETIME MINUTES WATCHED 32 NEW VIDEOS A MONTH
Our largest audience is 25-34 year old males.
57+K SUBS 975+K MONTHLY VIEWS 450+K MONTHLY UNIQUES
NERD ALERT
Nerd Alert host/gamer Kim Horcher brings you gaming, tech, geek culture and more with news, interviews and gameplay throughout the week.
Nerd Alert’s average monthly views grew over 25% since last year.
KIM HORCHER
MEET THE HOSTS
Kim Horcher is the host, executive producer, and creator behind Nerd Alert, a fearless talk show about video games, technology, science, fantasy and sci-" genre entertainment, and nerd culture as a whole for The Young Turks. She is a UCLA graduate and has a previous career in local news in both Orange County and Los Angeles, where she earned an Emmy Award. Kim is also reviewer on TYT's What the Flick?! and has previously appeared as a host for Crave Online’s E3 coverage, G4%s coverage of Transformers Bot Con, The Stream TV’s Under The Table, among others. She was also nominated for Best Online Personality in this year’s Geekie Awards.
FRIENDS OF THE NETWORK
OUR RECENT PARTNERS
TYT Network o"ers fully established custom campaigns developed in-house by our team of creative specialists speci&cally catering to your unique branding needs.
We o"er multiple tiers of targeting, guarantee impression delivery, ROI, and create organic outreach across all platforms.
CREATIVE SOLUTIONS
STARTERS-CLOSERS Brand mentions in the beginning and ending of video units.
AUTHENTIC, SEAMLESS BRAND-INTEGRATION
PRODUCT PLACEMENT Integrate your brand into our regular programming format for authentic and engaging brand awareness.
CRE-ROLL (CREATIVE-ROLL) Custom pre-rolls developed in house by TYT talent targeted to networks across the web.
EXPERIENTIAL BRANDING Custom live events managed and promoted virally by our solutions team.
SOCIAL DISTRIBUTION Leverage our social networks and command millions of impressions to start a conversation.
AUDIENCE ACTIVATION Working with audience metrics, TYT can identify, target and activate top in!uencers for UGC.
CHANNEL MANAGEMENT Audience development and/or content management for existing or new brand channels under the network umbrella
AT TYT, WE DON’T JUST OFFER AD SPACE, WE TELL YOUR STORY FOR YOU.
OUR OFFERINGS
TARGETING OPTIONS Demographic Behavioral/Interests Content Geography Remarketing Run of site