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The vtv converging media product - presentation (2)
Transcript of The vtv converging media product - presentation (2)
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Enabling you to physically step into the world of gaming…
The VTV
virtual television hologram experience
USP - A product of the Future
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The idea of this product is that essentially you are enabled to enter in to a virtual world of gaming and interact as yourself, entering inside the game.
This would work by having one large curved 3D TV screen, with a treadmill attached to it, allowing easy movement and navigation within the game.
The idea is that you get on the treadmill and enter into your game in a 3D form, so that you are actually in it and enter into the screen; functioning moving around and playing the game within this virtual experience.
It can also be used for exercise and fitness as well as Gaming, all in a controlled and comfortable environment; - In the commodity of your home.
Allowing one to physically immerge in the whole experience and really bring it to life.
What is The VTV & it’s Features
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Why is the VTV a converging media product…
This product would count as a converging media product, as it is a fusion of both television & gaming, as well as amplified sound and of course it is interactive.
Gone are the days of the conventional form of gaming. I.e.:
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Functions
Gaming - Virtual experience Television - Integrated smart TV featuresInterlinked treadmill - Fitness & Exercise Hologram & 3D Effect created from the
screen – which surrounds you during gaming
Amplified super sonic surround sound Shudder and motion effects during
gaming from the treadmill, for a further enhanced virtual experience of the game.
Sensor control – As you are enabled to control your actions throughout the game, using just your body movement and actions whilst on the treadmill.
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Visual examples of the product
The large 3D hologram enabled TV screen – Also Inc. Smart TV features
Built in Surround sound – Repels off of the walls
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The Interlinked Treadmill A unique motion technique, so that when you are engaging in your game, you are actually active and moving around – walking into the abyss of your gaming experience; rather than just having to remain in one place, this incorporated device to this product, enables you to be mobile.
Motion effects – Shudders, Shaking, Rumbles
Lights Water effects –
Virtual rain drops/splashes
Virtual weather effects– e.g. Wind, with air firing out of the device
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3D Slick Glasses
Male design
Female design
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Evolution • The Evolution of gaming, like much of the technology
sectors - has seen a big change in quite a short period of time.
• Over the years we’ve seen this increase of games becoming more and more interactive and the brands trying to accommodate and realise this illusion of trying to merge reality & gaming. In the bid to try and make the experience more tactile and real for the consumer.
• -Interactive Gaming – Such as The wii – Xbox Kinnect – Allow for easy interactive playing which can be indulged amongst family & friends, getting everyone involved. Bringing people together almost.
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Market Research
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o Customer Insights
o Data Analysis
o Product Validation
o Testing
o Research
o Software Engineering
o Marketing
o Design
o Product Manager
Job Roles
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Product sales
Partnerships (On demand channels, Movie sites etc.)
& downloads (E.g. iTunes) - As it is also a Smart TV
Revenues Streams
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Gaming fanatics
Children
Fitness addicts
Entertainment indulgers
Gadget gizmos
New Audiences
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A great virtual gaming experience
Extremely high standard of quality
High spec resolution & picture for the gaming
That the functions & uses of the product fulfil the value of the product
Well built and constructed
Excellent high quality – Not flimsy at all
Nice appearance
User Expectations
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https://www.google.co.uk/search?q=3d+virtual+experience+gaming&source=lnms&tbm=isch&sa=X&ei=MypLUpSwGdHOswb5soEY&ved=0CAkQ_AUoAQ&biw=1424&bih=724&dpr=1#facrc=_&imgdii=_&imgrc=-RtS_KZ-3DTQrM%3A%3BuC_Tumad0BvcEM%3Bhttp%253A%252F%252Fqzprod.files.wordpress.com%252F2013%252F08%252Foculus-rift-viewing-angle.jpg%253Fw%253D600%2526h%253D357%3Bhttp%253A%252F%252Fqz.com%252F112903%252Fjohn-carmack-legendary-pioneer-of-3d-gaming-is-now-head-of-technology-at-virtual-reality-company-oculus-rift%252F%3B600%3B357
https://www.google.co.uk/search?q=3d+virtual+experience+gaming&source=lnms&tbm=isch&sa=X&ei=MypLUpSwGdHOswb5soEY&ved=0CAkQ_AUoAQ&biw=1424&bih=724&dpr=1#imgdii=_
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