The Communication Model?

of

Jose Radin L. Garduque

EVOLUTION:

Why & how I came into this?

EVOLUTION:

2010

During the first automatedelections in the Philippines,the Cyberspace started tobecome a popular medium forelectoral campaigns...

EVOLUTION:

2010

...as well as, for commonFilipinos to express theiropinions, feelings or attitudestowards a certain politicalcandidate, particularly the...

EVOLUTION:

2010

PRESIDENTIABLES!

EVOLUTION:

2010

These aspirants for the highestexecutive position in ourcountry created their ownwebpage wherein they canbetter present themselves to

EVOLUTION:

2010

the masses. A popular &

effective mass medium during

that time was Facebook!

EVOLUTION:

2010

Each presidentiable has his/herown Facebook page! Throughit, the masses were able toexpress themselves by givingcomments.

EVOLUTION:

2010

Each presidentiable has his/herown Facebook page! Throughit, the masses were able toexpress themselves by likingor by giving comments.

EVOLUTION:

2010

I, as a neophyte to thatinteresting medium ofcommunication, gave mybrave, careless comment to apresidential candidate.

EVOLUTION:

2010

“You look like a Warcraft Abomination!”

EVOLUTION:

2010

To my surprise, someone

replied:

“Do you want him to slaughter you?!”

EVOLUTION:

2010

Such words really struck me.Although the netizen whomade that comment didn’tmention my name, it’s obviousthat it was meant for me bcoz

EVOLUTION:

2010

his/her comment followed after

my comment! (wasn’t able to

screenshot)

EVOLUTION:

2010

My Warcraft comment was notaccompanied by any picture.It’s pure text. And also, Ididn’t mention the name ofpresidentiable Noy2x Aquino.

EVOLUTION:

2010

For me, the verbal assault I

made was indirect. And so,

the feedback to my message

was also indirect!

EVOLUTION:

I have 4 more examples...

EXAMPLE #1

EXAMPLE #1:

2011

I was employed in Capiz StateUniversity as a teacher. In oneof my classes, I commentedsomething about a politicianwho endorsed a laundry soap.

EXAMPLE #1:

2011

I told my students that it was

ridiculous for a politician to

become a product endorser.

EXAMPLE #1:

2011

The following day, as I was

walking along the corridor, a

group of students were talking

and didn’t greet me. I overheard

one of them saying...

EXAMPLE #1:

2011

“Dapat guid man labhan jang

mantsa (That stain should be

washed away).”

EXAMPLE #1:

2011

With that, I remembered my“laundry soap” comment &couldn’t help to relating thatto it. It was again toldindirectly!!

EXAMPLE #2

EXAMPLE #2:

2012

I created this amateur

painting...

EXAMPLE #2:

2012

This masterpiece has no name,but it illustrates a person (me)who tried to sail from oneplace/political party toanother.

EXAMPLE #2:

2012

To interpret, the blue land with

yellow pyramid & a sphinx

represents Capiz & the Liberal

Party. (Note: Capiz is the birthplace & stronghold

of the Founder of LP in the Philippines)

EXAMPLE #2:

2012

The land at the oppositedirection represents a rivalpolitical party and my LandPromised (Las Piñas). Iwanted to be there!...

EXAMPLE #2:

2012

But the painting depicts that I

was tossed back again to the

land of the Liberals... I posted

this artwork on my FB wall.

EXAMPLE #2:

2012

On Sunday of that week insidethe church, there was this guysitted on the direction facingwhere I was facing. He waswearing a t-shirt with letters

EXAMPLE #2:

2012

enough to be seen from the

distance where I was. It says,

“Out of the blue!”

EXAMPLE #2:

2012

Has it something do again withthe artwork I publicized just afew days ago? It seems that itwas again meant for me?... Amessage sent indirectly!!!

EXAMPLE #3

EXAMPLE #3:

2013

Earlier this year, I had heavyfeelings towards my liberalsuperiors. So one time, Iwasn’t able to stop myself toexpress that feeling.

EXAMPLE #3:

2013

I made it by making anecdotes

in the form of text messages

which I forwarded to some few

students.

EXAMPLE #3:

2013

In that story, I compared mysuperiors to cruel (yellow)dogs and I was the poorhousemaid being growled atand bitten to death.

EXAMPLE #3:

2013

On February 2, 2013 (Saturday),I was sent by my superiors toDumarao Central School foran extension activity. Duringmy turn of

EXAMPLE #3:

2013

speaking, a teacher interruptedfor awhile and told them ananecdote about certain house& farm animals. She said thatdogs are useful

EXAMPLE #3:

2013

guards against animals like

goats & pigs tending to mess

up with their master’s yard. (OhI have started to become fat again during

these time...)

EXAMPLE #3:

2013

Whether or not it hassomething to do with mycellphone messages, thepattern of messages was thesame – fabled anecdotes...

EXAMPLE #3:

2013

And I consider it a response to

my “yellow dogs” anecdote

which I sent to my students.

Another indirectness!!!

WRONG TURNActually, upon my unwillful return to the blue land

of yellow masters a few months after my FBcomment against the now President BenignoSimeon “Noynoy” Cojuanco Aquino III (August2010), I have started to monitor any subliminalmessage which I can connect to the horrifying“slaughter” comment received from thepresident’s FB page during the campaign periodof year 2010. Understanding “between-the-line”verbal & written messages can increase one’sheedfulness and avoid EXPLOSIVE assails toboth physical and moral being. Because of it, I’vewritten every words I could get from thetelevision, internet & daily life interactions which Icould connect to that unforgettable comment. Anotebook was born out of those reckonings. Butsad to say, due to some unspeakable pressures,

EXAMPLE #4

(EXPLOSIVE eXPERIMENT)

EXAMPLE #4:

2014

Back again to where it all

began... Facebook!...

I conducted a dangerous

experiment...

EXAMPLE #4:

2014

I created a Facebook Accountnot bearing my real name &identity. I used this account tocreate an EXPLOSIVEmessage against another “L”

EXAMPLE #4:

2014

...person. I’ve known her for

years and she also knows me

personally. She is superior

than me.

EXAMPLE #4:

2014

For security purposes, allow

me not to reveal to you this

EXPLOSIVE message I’ve

composed...

EXAMPLE #4:

2014

...because as expected, it again

gained negative replies which

included grave threats (just

like my 2010 FB mishap).

EXAMPLE #4:

2014

My only point to that fourth

example is that... This

experiment verified the

foundation of this principle:

1st Principle of the Volcanic Eruption Communication Model

“There are messages indirectly

sent (Tamis).

There are messages indirectly

received (Tamir).”

2nd Principle of the Volcanic Eruption Communication Model

“Not all messages are directly

sent (Nomads).

Not all messages are directly

received (Nomadr).”

That simple realization remindsme of the CommunicationModels I’ve learned in college.Yet, it seemed that none ofthose bears the framework Ihave concocted:

Framework of the Volcanic Eruption Communication Model

Sender

M

e

s

s

a

g

e

Medium MediumMedium Medium

Receiver

R

e

s

p

o

n

s

e

R

e

s

p

o

n

s

e

MATRIX OF THE 5 CIRCUMSTANCES:

Year Sender Message Medium Intended

Receiver

Indirect

Respons

e

2010 Me abomination Noy2x FB Noy2x netizen

2011 Me laundry soap Students Mar Roxas students

2012 Me artwork My FB LP stranger

2013 Me cruel dogs cellphone Superior

Teacher

teacher

from

other

school

2014 Me (the

volcano)

(explosive

message)

(Cyberspace

)

Older Friend friends of

friend

Notice the figures?

(Seems like a natural

phenomenon...)

Obviously, it’s also a natural

tendency of human beings...

...to communicate indirectly!

(paralanguage, subliminal

messages, etc.)

...and respond to EXPLOSIVE

messages!

(especially if its intended

upwards)

Before I end, let me share to

you my poem which bears the

name of my Communication

Model...

The Volcanic Eruption

Communication Model Poem

THE VOLCANIC ERUPTIONCOMMUNICATION MODEL POEM

Volcano, the sender

Pyroclastics, the message

From the inner and under

Explodes the great rage!

THE VOLCANIC ERUPTIONCOMMUNICATION MODEL POEM

Space, the medium

Sky, the receiver

Of this mad pandemonium

Towards up, up, up there!

THE VOLCANIC ERUPTIONCOMMUNICATION MODEL POEM

But touched not directly

The target of utterance

And pyros echoed to thee

With unforestalled exuberance!

Thank You!!!