THE VOICE COMMUNITY NEWS

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Serving El Sereno, University Hills, Hillside Village, Rose Hill, Ramona Gardens, Lincoln Heights, Boyle Heights, Alhambra

facebook.com/ The Voice Community News 323/572-8211 www.thevoicepub.com JULY / AUGUST 2012

IN THIS IN THIS ISSUEISSUE

Newland Hardware Re-Grand OpeningA family Business, Three Generations Strong

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“Where Neighbors & Friends Meet”“Where Neighbors & Friends Meet”

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Variety Boys & Variety Boys & Girls Club Girls Club DeclaresDeclares

Independence Independence From From

Unhealthy Unhealthy FoodsFoodsPage 7Page 7

Food4Less Re-Grand Opening

“USC “USC Medical Center Medical Center Master Plan” Master Plan” Community Community Meeting For Meeting For

El Sereno El Sereno StakeholdersStakeholders

Page 7Page 7

DodgertownDodgertownBike RideBike Ride

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Recreational Recreational Area Ground Area Ground

Breaking Breaking In El SerenoIn El Sereno

Page 2Page 2

By Carlos MoralesAbout 200 community members gathered early morning at the Food4Less parking lot in El Sereno on June 29th, anxiously waiting for the doors to open, just like a TV commercial. This was the Re-Grand Opening of El Sereno’s anchor grocery store. Patrons that were up early were entertained by the El Sereno Middle School band. The Re-Grand Opening and dedication for the newly remod-eled Food4Less supermarket is part of a larger a partnership with the City of Los Angeles Com-munity Redevelopment Agency (CRA/LA), through its nonprofi t affi liate the Los Angeles Devel-opment Fund (LADF), where the city offered Kroger Corporation (the Parent company of Food4-Less) $25 million in New Market Tax Credit Equity (for several Food-4- Less stores in Los An-geles. This store received about $5million equity infusion for the development project. Because public money was utilized to subsidize the remodel, public meetings were mandated. In 2010 Food4Less offi cials held a public meeting to share what their vision was for the new store. After the Food4Less presentation to the public, community mem-bers added several recommenda-tions, as to what amenities they wanted to have at this store. Food4Less offi cials met once again with community members later that year with a revised plan which took into account many of the recommendations of the com-munity.

Construction on the new 27,440 square foot facility began in February 2012 and opened June 29th. Food4less Offi cials state that the remodeled store has 15% more sales fl oor, offi ce and break-out rooms for employees (the corporation refers to them as associates.) The new supermarket features new décor, and new departments and services and a convenient layout that improves the customers shopping experi-ence. New amenities include a Delicatessen, Carneceria (Meat Market) and Bakery. The stores new shopping footprint increases the sales fl oor space by an addi-tional 2,000 square feet, which also allows for additional check-stands. Other amenities, include a stated of the art security system, im-

proved lighting in the parking lot, landscaping and a new loading dock to replace the antiquated one that was once utilized by Market Basket” Supermarket. Food4Less offi cials promised the community that they would provide jobs from within the community, be more involved with community organizations, provide the fi nest service, quality, variety and everyday low prices, and in that spirit, prior to the ribbon cutting ceremony, Food4Less offi cials presented three checks in the amount of $7,500 each, to Farmdale Elementary, El Sereno Middle School and Wilson High School. Many leaders of this community asked that Food4Less employ residents from this community to help stimulate the local economy, and it seems like they did follow through on their promise. According to the press release they states that this store will employ 100 persons and that over 50 of those employees come from our local community. Councilman Jose Huizar, CD14 was in attendance and said, “I’m excited, Food 4 Less is a good community partner, they had plans and re-worked them after listening to the community concerns at public meetings last year, and here we are today with a new store refl ecting most of the changes the community requested. They (Food4Less) have made a contribution to our local schools, they help us out with providing turkeys during Thanksgiving”, stated Huizar.

CONTINUED ON PAGE 5

Ruby Zapata, Food4Less Store Manager cutting the Ruby Zapata, Food4Less Store Manager cutting the Ribbon is joined by Councilman Jose Huizar CD14Ribbon is joined by Councilman Jose Huizar CD14

and Food4Less Associatesand Food4Less Associates

Pictured above (L-R):Pictured above (L-R):Food4Less Bette Foley, Food4Less Bette Foley, Ruby Zapata, Food4Less Ruby Zapata, Food4Less

Store Manager presents a Store Manager presents a $7,500 Check to $7,500 Check to

Teresita Saracho De Palma, Teresita Saracho De Palma, Principal, Farmdale ElementaryPrincipal, Farmdale Elementary

By Carlos Morales The Orlandini family name and Newland Hardware are community Icons, and are well known in the El Sereno area. Upon hearing of the re-dedication of the hardware store, several loyal customers showed up for the ribbon cutting and Re-Grand Opening of New-land Hardware, which has served El Sereno and surrounding com-munities for 77 years. The Wilson High School March-ing Band welcomed the crowd that gathered for this joyous oc-casion. Brief speeches were

given by True Value Executives, Councilman Jose Huizar CD14, the Orlandini Family, and a cou-ple of customers, followed by the cutting of the ribbon. After the formalities were over, we noticed that a ton of pressure was instant-ly lifted off Jim Orlandini’s chest, he the managing owner of New-land Hardware Store. THE VOICE had the opportu-nity to speak with Orlandini, who was visibly moved by the ribbon cutting and was one those special moments that Orlandini will re-member. We asked him what was

going through his head that caught him up in the moment?, Orlandini responded, “I was thinking of my dad and mom, my mom past away about three years ago, my dad died about nine years ago, it would have been nice for them to be here to see and share this with us too,” and then, he said, with a gleaming smile, “Maybe they were.” and started laughing at that thought. We asked Orlandini, about this family business, and he responded, CONTINUED ON PAGE 6

ESBC OnESBC On The Move The Move

Page 3Page 3

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Wilson High School Class of 1972

Reunion Woodrow Wilson High School Class of 1972 “Refl ections” will be celebrating their 40th Year Reunion on Saturday, October, 6th 2012 at the Shilo Inn Hill-top Suites in Pomona CA 91768 6pm -12am. Price before August 31st is $75 per person. No tickets will be sold at the door. This reunion is open to all classes. Event features: Cocktails Reception Dinner and Dance.

For more info contact:Steve Skrah626/841-5056 or visit www.classmates.com for reunion updates.

ALL SAINTS Elementary School

Class of 1972 Reunion

Send your community

announcements to voicepub@gmail.com

Ground Breaking For New Recreation Area In El Sereno

Cremosita FruitsCremosita Fruits

Natural Natural Yogurts Yogurts

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323/572-8223323/572-8223

If you graduated from All Saints Elementary in 1972 , or know anyone who did, please contact Dolores Salazar Cruz at:(626) 483-4065 or dascruz09@yahoo.com or join the Facebook group: “All Saints Catholic School Class of 1972”.

The Boyle Heights Neighbor-hood Council elections will take place on October 13, 2012. Can-didate filings are open from August 13, 2012 through September 13, 2012, and Vote by Mail Appli-cations are also open from August 13, 2012 through September 13, 2012. As part of the Los Angeles City Neighborhood Council system, elections are being held citywide, and for the Boyle Heights Neigh-borhood Council (BHNC) that is within Region 8, the date of elec-tions is October 13, 2012. Eligible candidates are those who reside, or own a business or property within the Boyle Heights bound-aries (North: Marengo Street, South: 25th Street, East: Indiana Street, West: L.A. River), or have a vested interest in the Boyle Heights Neighborhood Council on a factual basis. BHNC Candidate fi ling period is from August 13, 2012 through September 13, 2012, detailed information for Boyle Heights Neighborhood Council elections

and Candidate Filing Forms can be found online at http://empow-erla.org/bhnc/boyle-heights-nc-elections/ or by visiting BHNC.net. The Candidate Filing Form can be submitted four different ways - 1) File online, 2) down-load the pdf form and mail to Department of Neighborhood Empowerment - Elections Divi-sion, 14410 Sylvan Street, 4th Floor, Van Nuys, CA 91401 3) by email the form to elections@em-powerla.org, or 4) by faxing the form to (818) 582-2849. All seats on the board are open for these elections. BHNC Elections will be held on October 13, 2012, from 10am to 4pm at the Benjamin Franklin Li-brary, 2200 East First Street, Los Angeles, CA 90033, and at the Boyle Heights Senior Center, 2839 East 3rd Street, Los Angeles, CA 90033. Interested stakeholders who reside, or own a business or property within the Boyle Heights boundaries (North: Marengo Street, South: 25th Street, East: Indiana Street, West: L.A. River),

or have a vested interest in the Boyle Heights Neighborhood Council on a factual basis can vote and register to vote in person on the date of elections, or by regis-tering to vote by mail in advance. Persons interested in voting by mail for the BHNC elections can also process a Vote By Mail Ap-plication at http://empowerla.org/bhnc/boyle-heights-nc-elections/. Vote by mail registration is from August 13, 2012 through Septem-ber 13, 2012. The purpose of neighborhood councils is to promote more citizen participation in government and make government more respon-sive to local needs (Los Angeles City Charter, Article IX). Per the BHNC bylaws, The purpose of the BHNC shall be to promote a more vibrant community in the Boyle Heights neighborhood by establishing an open line of com-munication between the BHNC, the government and other neigh-borhoods.Visit the BHNC Website at: BHNC.Net

Call Out For Boyle Heights Neighborhood Council Elections and Candidate Filing

On July 26th, about two hundred community members gathered at an abandoned lot owned by the State of CA, and joined Council member José Huizar, the City of Los Angeles Department of Rec-reation and Parks, The Trust for Public Land, and the Concerned Neighbors of El Sereno to offi cially break ground for a new recreational area that has been an eye sore for decades. The empty lot is located what is commonly referred to as the “S Curve,”at the corner of Alhambra Ave, and Concord Streets, just west of the City of Alhambra border. The crowd cheered after the traditional Golden shovel scoop and dirt toss ceremony to offi cially allow con-struction work to begin at this fi eld. This open space area also sits right on the middle of the proposed and controversial 710 Fwy / Tunnel project that the State of CA has been sitting on for decades. The State has agreed to lease the land to the commu-nity, with one of the stipulations being, that it can not be called a park. (Calling it a park will make it more diffi cult for the State to reclaim it once it deems it neces-sary to utilize it.) This abandoned fi eld encom-passes a 1.3 acre lot, which will be transformed into a neighbor-hood recreation site thanks to several persistent community members who have kept up the pressure on Councilman Huizar. In 2009, a citywide community needs assessment analysis was conducted and identifi ed walking and bike trails, small neighbor-hood parks, and fi tness facilities as the three amenities most needed in the City. This was a perfect description of what community members were missing in this part of town. According to a press release (re-leased by the City and obtained by THE VOICE,) “The El Sereno Recreation Area and Nature Garden will provide much needed park-land to local residents and its unique design will offer a cre-ative approach for positive child development,” says Jon Kirk Mukri, General Manager, Rec-reation and Parks”, (via the press release.) The community organization which led the charge of this project was “The Concerned Neighbors of El Sereno” who reside in several blocks adjacent to the fi elds. A spokesperson for the group, Val Marquez stated, “Since my family and I moved to El Sereno in Au-gust 1973, the vacant lot at this corner always struck me as an eyesore. As the ‘entrance’ to our community, I always felt it was a poor refl ection of what our unique neighborhood had to offer. The whole concept of a park was born in late-2006 when Peter Aru-tunian of Heritage Disposal and I thought that planting trees on the hillside he leases, would help hide the graffi ti on his storage contain-ers (which sit on the hillside facing the residential homes.) I pursued the idea, contacting many City, State and non-profi t agencies to see how it could be done. I learned that, not only could we plant trees on the hill-side, but we could utilize the whole lot. So I thought, why not build a park? So Concerned Neighbors of El Sereno presented that idea to Cal-trans and Councilman Huizar and the project was born. It took six long years of persistence, negoti-ations, deliberations, phone calls and footwork in the community, but here we are! Our kids and seniors will now have this much-needed open space to walk, play, and enjoy.

With the help of Trust for Public Land, this project is fi nally be-coming a reality. My son was 1-1/2 years of age, when we moved here. He now has two sons of his own, and I am thrilled that my grandchildren will have this park as a legacy of what a community can do when they come together”, stated Marquez. Council member Huizar is cred-ited for assisting in securing a 25-year lease agreement between Caltrans and the Department of Recreation and Parks, paving the way to convert the site into a recreational area. THE VOICE had the opportunity to speak with Councilman Huizar, after the Golden shovel scoop and stated, “About six years ago Val Mar-quez (Concerned Residents of El Sereno), came to us and said, we want to move the project forward, the initial things we did (Council Offi ce) was secure some trees, to start to beautify the area. A key factor besides the community residents was to get The Trust for Public Land on board, because they know how to do this, they know how to engage the com-munity, they know how to bring up different concepts, draw the maps and engage other partners, that believe in open space. This will bring property values up, its good for our health, its good for the kids, its good for our air qual-ity it’s a good project all around”, said Huizar. The open space area is a commu-nity driven effort that will serve the local neighborhood, which has among the County’s high-est percentage of residents ages 10 or younger. More than 4,000 children live within one mile of the project site. Besides the col-laboration among county and city entities, this urban project was able to be developed because of the enormous partner collabora-tion and in-kind donations. “The Trust for Public Land conserves land for people,” said Carolyn Ramsay, Los Angeles Program Director, The Trust for Public Land. “The people of El Sereno have wanted a park in this spot for many years. This is a gratifying moment for us. We are thrilled to work with the City of Los Angeles, the residents of El Sereno, and our many other partners to create a beautiful park where people can enjoy the great outdoors.” In partnership with Councilmem-ber José Huizar and local commu-nity residents, The Trust for Pub-lic Land conducted outreach and gathered community input for the design of the new open space and created a project team consisting of the above mentioned agencies. They met with key leaders and organized community meetings and applied for various grants, as well as acquiring various donors. The project team hosted fi ve community designed workshops. In each workshop a collaborative planning and design process was discussed to customize this venue for the needs of the community. This green area will be designed to include sustainable landscapes and water and energy conserva-tion elements, such as solar pow-ered trash cans, smart Irrigation systems and solar lighting. The use of sustainable design prac-tices will help limit the amount of maintenance required. The workshops also gave community members an opportunity for input on the type of fencing they would like to see and also an opportu-nity to name this new facility. According to the press release, “The El Sereno Recreation Area and Nature Garden has been se-lected to be featured at the 2012

CONTINUED ON PAGE 7

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Community members have long sought this Vacant lot to become a green space area.

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Eastside Bike Club - ON THE MOVE

Original Club Charter Established 1893

JOIN the bike rides thru the cityEVERY TUESDAY NIGHT WE MEET AT 6:30pm and Ride @ 7PM

Meet at TROY’S BURGERS (Corner of valley blvd & eastern ave in El sereno)

ALL BICYCLE RIDERS INVITED TO JOIN REGARDLESS OF AGE AND ABILITY

Please weAR a helmet on our rides!

F o l l o w u s o n t w i t t e r. c o m / e a s t s i d e b i k e sF o l l o w u s o n t w i t t e r. c o m / e a s t s i d e b i k e s

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The Eastside Bike Club (ESBC) is on the move once again providing a variety of options for community members to participate on commu-nity bike rides.

SUMMER NIGHT LIGHTS COMMUNITY BIKE RIDE

ESBC is leading the 3rd Annual Eastside -Summer Night Lights

(SNL) Bike Ride in on August 29th.

The event is presented by Mayor Villaraigosa’s Summer Night Lights program. The program operates in 32 Public Parks across the city and was put in place to curtain gang violence, and to keep youth who are at risk occupied in a safer environ-ment. The SNL parks offer a variety of activities for youth and their fami-lies free of charge and includes; basketball tournaments, skateboard-ing, arts and crafts, Karaoke nights, movie nights as well as several other activities. One of the most popular activities is Bike Ride with the East-side Bike Club. Last year, nearly four hundred kids and their families participated in the ride. It is a progressive ride, where the ride picks up 3 groups of riders at separate meet up points outlined below. The ride is a family friendly pace. This year the 1st group will start at Ramona Gardens Recreation Center with a 5:30pm meet up and departure scheduled at 6:30pm to rendezvous at El Sereno Park to pick up the second group. The Meet up at El Sereno Park (Group 2) is scheduled at 6pm and both groups will ride out jointly from that park at approximately 7:15pm., and pedal over to the Lin-coln Heights community. The third group will also meet up at Montecito Park at 6pm and also depart at 7:15pm to rendezvous with the larger group in Lincoln Heights at an undisclosed location. Now all three groups will proceed with the summer night bike ride, headed for Ramona Gardens. Upon arrival at Ramona Gardens, the Mayors Summer Night Light staff will have drinks, and food for all participants, free of charge. After the meal and conversation, groups 2 and 3 will then be escorted back to El Sereno Park and to Montecito Park. We ask everyone who wishes to participate to please bring a bike in good working condition, wear light colored clothing, bring lights on your bike, (which can be purchased at almost all 99 cents stores) and be ready to enjoy a great summer night ride. ESBC is asking all experienced riders to contact ESBC to assist with this ride as Ride Marshals. There will be bike mechanics at each of the three meet up locations to assist community members with minor ad-justments to your bike. If any community member needs to

borrow a helmet for this ride please contact ESBC at 323/572-8211 to make arrangements

1st Annual “DODGERTOWN BIKE RIDE”

In addition to SNL ride, The EAST-SIDE BIKE CLUB is proud to an-nounce the 1st Annual “DODGER-TOWN BIKE RIDE” This ride is a unique, wholesome, fun, family friendly, casual paced bike ride into Dodger Stadium to watch a game against the Arizona Diamond Backs on September 1st. ESBC members have planned and routed a mostly fl at ride although, there is a small climb into Dodger Stadium, as it is located on top of the Chavez Ravine. Participants are encouraged to wear Dodger attire and decorate their bikes and be creative. The event starts at 3pm with a Bike Rally at EL ARCA Inc (Next to Lincoln Park) and will feature a best decorated “LA Dodger Fan and Bike Contest.” Participants will ride their baseball themed bike in the “Bike Parade” (ala Soul Train Line), prizes will be awarded for best decorated bikes and riders. Music and sound will be provided by Adroit Sound Entertain-ment, brief health and bike related resources will also be presented by Thomas Forsyth –“The Bicycle Attorney”, American Diabetes As-sociation, SPOKE Bike Insurance, and raffl es from Rothera Cycling (Clothing), Crank LA Clothing, LA Cycling Cap, Hecho en Mexico Res-taurant, and Café in the Heights and Dino’s Burgers. The ride will depart El Arca at ap-proximately 4:30pm, as the game starts at 6:10pm. This will allow ample time for the group to arrive. ESBC has secured seating through Group Sales in order for all cyclist and their families to be seated to-gether. Participants can purchase tickets through the following link: http://www.dodgers.com/dodger-townride USE SPECIAL CODE: “RIDE” Friends, co-workers and family members of participants can also purchase tickets through this link and be seated together at the game. The Dodger organization is providing a pre-designated Bike Parking Area to accommodate the cyclists based on our Group ticket sales and is also waiving parking fees for anyone who rides a Bike with the group. After the game, the bike ride will steer towards Downtown Los Angeles, and ride past Staple Center / Nokia Live, travel through the 2nd Street Tunnel, into Little Tokyo, past historical Olvera Street and China-town then back to Lincoln Heights. Cyclists who have never traveled to DTLA on a bike at night are in for an awesome experience. A portion of the ticket sales sold through this link will be donated to the EAST-SIDE BIKE CLUB which will be utilized to continue our efforts in

providing Safe Bike Riding Family Excursions, Bike Riding Education, Bike Advocacy and free minor bike repairs for families who can not afford it.

“ESBC Cycling Team”

The Dodgertown Bike Ride will also serve as a launch pad for the announcement of the creation and recruitment of the “ESBC Cycling Team” which will participate in the 2013 “Tour de Cure -Ship to Shore” Bike Ride hosted by the American Diabetes Association. It is the fi rst time that a large cycling team is being organized that will represent Northeast Los Angeles at this event, which draws thousands of bike riders. The reason for ESBC participation in the Tour de Cure is that our com-munity is the most affected and least represented at this event.

“DATE NIGHT ON A BIKE”

Another fi rst for ESBC is our Monthly “DATE NIGHT ON A BIKE” This event is geared towards married and dating couples or friends that enjoy each others company, also welcomed are for singles who want to invite someone and not be compromised or pressured on a tra-ditional dating environment. These rides are slower paced, and enables participants to have great conversa-tions along the way to a restaurant for Dinner / Lunch / Breakfast / Movies or other activities. Each ride will have a theme to it. The next ride is scheduled for Friday Night, September 21st and will have a “VAQUERO” (Mexican Cowboy) Theme. Our weekly rides are held on Tuesday nights, which meet at Troy’s Burgers at the corner of Valley Blvd. and Eastern Ave, in El Sereno at 6:30pm and ride out at 7pm. For information on any of the above mentioned rides or to learn about our “Safe Bike Riding Class” Please contact the EASTSIDE BIKE CLUB at 323/572-8211.

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THE VOICE COMMUNITY NEWS Is a community news publication published once a month. It is delivered to residents and businesses in the El Sereno, Lincoln Heights, Boyle Heights, Rose Hill, Happy Valley, University Hills, Ramona Gardens, Hermon, Montecito Heights, Cypress Park, Highland Park, Downtown Alhambra and Emery Park communities. Our growing network of community participation has made this publication the primary source for local information. We strive to make a positive impact on the community by reporting news that is seldom found anywhere else in the media to inform and educate this community on what is going on in their front yard. We welcome community interest stories and press releases. 80% of all articles are written by community stakeholders with the vision of an informed community is a strong community. THE VOICE reserves the right to edit all materials due to space constrictions. THE VOICE is not responsible nor liable for any claims or offerings, nor responsible for products availability that may be advertised. The opinions expressed in these columns are those by the authors who wrote them. All rights reserved. Reproduction in whole or in part without written permission from the editor is prohibited.

PUBLISHER / EDITOR

Carlos Moralesvoicenews4u@gmail.com

323/572-8211facebook.com /

the voice community news

CONTRIBUTORSErica Cornejo Perry Petschar

Caroline AguirreKimberly Bueno Dr. Tom WilliamsMark OverstreetJimmy FrancoBob Hidalgo

Ana SalasDiane Del Pozo-Mora

Scott JohnsonJesse Orozco

Hugo PachecoTeresa Marquez

Val Marquez

GENERAL MANAGER

Joe Rivera

CFO

Sal Garcia

PHOTOGRAPHERSRichard Canales

Erik Sarni Frank A. SerranoVicente Rodriguez

PROOF READER Therese U. Hernandez-Cano

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THE VOICE COMMUNITY NEWS has been con-tacted regarding a man who is exposing himself to females in the Ascot Park hiking trail. The latest incident took place on,July 9th, and upon talking to community members we discovered that this has been happening for the past four months. In the latest incident a female runner was running in the lower part of the trial and in a very open part of it, and as the female runner came around a bend on the trail, the suspect was lying naked across the trail. The female runner confronted the suspect, and im-mediately called LAPD. The suspect ran up the hill alongside the fence that encloses the Recs ad Parks area (that is closed of to the public) Once the sus-pect reached the western portion of the hill that runs along Soto Street, he pulled a bike out from under a bush and rode it out of the park, thru a break in the fence, traveling Northbound, towards Bowman Blvd. The suspect is describe as a Male Latino, 24-26 year old, between about 5’10 - 6 feet tall, thin but muscular about 200 lbs, bald head, no tattoos or fa-cial hair. The suspect wears basketball shorts and T-shirts without sleeves and tennis shoes. His bike looked to be chromed and was smaller size” BMX” type bike. Please stay vigilant of your surroundings. Let loved ones know where you are going. Try to travel with a companion if possible. If you think you may know someone matching the above description and has access to a Chrome BMX bike, Please contact LAPD HOLLENBECK. DIVISION @

Happy Birthday Richard Canales

After responding to a call for service on a possible drug overdose victim, Los Angeles Fire Department Paramedics discovered a victim of a shooting instead. On Tuesday, July 10, 2012, around 11:30 a.m., 18-year-old Jose Diego was discovered in the 2600 block of North Main Street suffering from a gunshot wound to his upper body. Paramedics responded and pronounced Diego dead at scene. Detectives have few leads in this case and are asking for the public’s help with information about the crime.

Anyone with information is asked to contact Hollenbeck Homicide Detectives Victor Marin or Officer Ronald Chavarria at 323-342-8961 or 323-342-8957. During non-business hours or on weekends, calls should be directed to 1-877-LAPD-24-7 (877-527-3247). Anyone wishing to remain anonymous should call Crime Stoppers at 1-800-222-TIPS (800-222-8477). Tipsters may also contact Crime Stoppers by texting to phone number 274637 (C-R-I-M-E-S on most keypads) with a cell phone. All text messages should begin with the letters “LAPD.” Tipsters may also go to LAPDOnline.org, click on “webtips” and follow the prompts.

Man Shot and Killed In Lincoln Heights

Man thought to be suffering from a Drug Overdose had been Shot and Killed

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Food4Less Re Opens Their DoorsCONTINUED FROM PAGE 1

The remodeled store is managed by Ruby Zapata, who is not new to El Sereno, Zapata grew up here and knows the community very well. She attended church at All Saints and attended El Sereno Jr. High (Middle School) and while she was a senior at Wilson High School, she started working part time at this storefront as a courtesy clerk, twenty four years ago. Zapata said, “Coming back to El Sereno to manage this store, makes me so proud and excited because, in my heart, I feel like I’m back home, in my community, to serve my customers my family. This is my second home, I was working at this store for sixteen years, I cried when I had to leave this store and got transferred out, now I cry with tears of excitement and joy, as I return back to the community I grew up in and love, it’s a homecoming for me” stated Zapata. Toni Estrada a long time resident of El Sereno was the fi rst customer to walk in the door and spoke with THE VOICE after she was done shopping, “I am super excited, I have been waiting for this day, I came here early this morning, because I knew there was going to be a crowd. The store looks great, I like the setup, I love that they have a bakery and carneceria (meat market), we needed that here in our community.” Food4Less, President, Bryan Kaltenbach, was also in attendance at the Grand Opening and stated, “Its absolutely incredible, when you look at the community of El Sereno and the market in total, I am so proud to be here at Food4Less and be able to serve this community, it is an undeserved commu-nity and we are very privileged to be here and to be connecting with the city and all the leaders of El Sereno, with this partner-ship and collaboration in order to make this happen. It could not happen if it was not for a lot of people coming to the table to support what we wanted to do and the vision we had to serve the community of El

Sereno. Today is a great day for Food4-Less and a great day for El Sereno.” Food4Less came into El Sereno in 1994, replacing “Market Basket” which has been there since 1935. Food4Less, is a division of Kroger, the nations largest traditional grocery retailer, they employ more than 334,000 associates and operate 2,468 Supermarkets and multi-department stores in 31 states. They also operate 777 conve-nient stores, 374 Fine Jewelry stores, 893 supermarket fuel centers and 40 food processing plants in the U.S. According to a press release sent to THE VOICE, “The store offers more choices, that makes it easier for anyone following a gluten free diet. The store now stocks hundreds of great tasting, gluten free items in the deli, meat and frozen food and grocery departments. Shoppers on a budget will also enjoy the stores large club pack selection and a “Wall of Values” area featuring many name brand products at special discounted prices.” One major concern that still needs improvement is that Food4Less needs to step up to the plate and not allow the pan handlers and hypes that situate themselves right in front of the stores doors, only feet away from security guards looking at them through the store windows. Juan Moreno, stated, “We have a great looking store now, loitering was a top priority, and was highlighted in the community meetings as the number one community concern, I don’t understand why they (Food4Less) allow these people to harass us. The store is nice, but the fi rst thing we run into is this nuisance, I come in with my kids, and the last thing I need is to deal with these problem in front of my kids. Big Saver Market used to have that same problem, they fi xed the problem for the most part. If they (Food4Less) do not address this problem and fi x it, I will go back to Big Savor, why should our community put up with this.” stated Moreno.

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Newland Hardware Store, “Where Everyone Knows Your Name” CONTINUED FROM PAGE 1

“This store has been in El Sereno since the mid 1930’s, My father (Vince) bought this store in 1966, from a family that operated it at this same location. He bought it from a man named Newland, and my father kept the same store name. After working here several years, my father decided to pass the operation to me and I even-tually took it over, and I have been managing the store since the mid 1980’s.” Orlandini continued, “My son Jimmy, started to work here and became pretty good at running it. An opportunity came about three years ago to open up an other True Value store front in Altadena, and we decided to purchase it. My son Jimmy was pretty good at running this store, and we started to have a little bit of head bucking, and when the other store oppor-tunity came about, it was time for him to branch out and run his own store. He has done very well, I am so happy and proud of him. We decided to re-model the Altadena store and give it a fresh look, customers liked that one so much, and it came out so nice, that we decided to invest in this store. We have been working on it (the remodel) for the past six months. It has been a tremendous amount of work. The supermarket next door was working on their remodel and we have been working on ours at the same time, the difference was they were closed, we had to do it why we remaining open for business, and that is a lot harder to do.” said Orlandini. Jim, has four brothers and two sisters, who have been involved in this business in one way or another. “We all grew up in the hardware store business. I re-member as a young boy coming in on Sundays and sweeping up the fl oors. I actually became the one who ran the store, the other family members got involved with other ventures. His sister Paula, still comes in a couple days a week to take care of paperwork, and her son Davy works here. Orlandini explained, “Some of the improvements you will no-tice in the store are: New fix-tures and merchandise, the interior of the store has new paint and layout, new lighting, a new security system, exterior painting and something we take pride in and we hope the community does

as well, is that we restored the original Newland Hardware Neon sign that overhangs the sidewalk, we reconditioned it to its original condition, or as close to what it would have looked like in the 1930’s, said Orlandini. Luanna Allard, who has lived in University Hills for over sixty years, came to the Grand Opening and said, “This is my favorite store, I live in Hillside Village and this is very convenient for me, I can always come here get what I need, If they don’t have it Jim would order it for me. I have remodeled my bathrooms and kitchen, 99% of the stuff that I have to make repairs or improve-ments to my house has come from this store. I have bought about thirty gallons of paint in the past three weeks, I feel like family here, I know everyone’s name, they know my name, this is my “Cheers” where everyone knows your name. If I need something special, or if I don’t know exactly how to go about fi xing it, they will tell me, or also tell me its not worth it (the investment to fi x it) or maybe you can try this instead, they have answers, the kids working here are dedicated

and knowledgeable. This is the reason why I don’t go to big box stores, you can’t get this quality of service there. I love coming in here, you will be surprised at the deals and gadgets this store carries, said Allard. Libby Guevara, an El Sereno resident and considers herself very lucky to be employed at New-land’s Hardware by the Orlandini family for seventeen years. “I am very happy here, I feel like I am family here, Jim is a great boss, he goes out of his way to help in so many ways. They constantly are teaching us new things and methods to help us grow. I love it here.” John Orlandini, Jims brother was at the Grand Opening and seemed like the PR pitch guy you see on any infomercial in the early morning hours on TV, he greets customers with a smile, and loves to joke around. How-ever, make no mistake, he takes the family business seriously, and stated, “We are a family business dedicated to solve peoples prob-lems, when they walk into this store, with a frown or headache our goal is make sure they walk out of here with solutions, we fi x

it or do whatever we can to get them on the right track.” Carlos Murillo, from El Sereno, has been working at Newlands for six and a half years, said, This was a big accomplishment for us, remodeling the store and keeping it open, moving things around and keeping the safety of our custom-ers and fellow co-workers was al-ways on my mind. I love working here, helping out my community, once and a while we get some bad apples in the store who try to steal, but otherwise its great working here, the owners treat me right and with respect.” Antonio Reynosa, an employee for nearly twenty fi ve years, and El Sereno resident, said, “I have been here almost my entire life, it was my fi rst job and hopefully my last, I love it here, being able to help customers is very reward-ing.” Diana Jijon, also from El Sereno, has been working at Newland’s for ten years, I love it here, I work with fantastic people here and serve the community I grew up in, I attended Sierra Park, Elementary, El Sereno Middle School and Wilson High School, I started working here part time

when I was at Wilson and have been here ever since.” Gabriel Labato, a Boyle Heights resident, an employee who has started working here a year ago, was a little shy talking to us, and admitted that he likes working alone and laughed, then said, “I was borderline anti social when I started here, Interacting with customers is challenging for me, but I really appreciate the oppor-tunity that Jim has giving me and I can see the change in me for per-sonal growth, as I am helping out and interacting with customers a lot more.” William Apparicio, owner of Café In The Heights, in Lincoln Heights was also at the Grand Opening, and stated, “I have been coming here for years, it’s a quick one stop shop for all my needs, It saves me time and money, and is very close and convenient to Lincoln Heights.” One of the most interesting and surprising interviews we have came across in all the years of re-porting was interviewing LAPD Hollenbeck Offi cer Oscar Casi-ni, who stopped in at the Grand Opening to wish the Orlandini family the best. We discovered that he worked here as well. Casini said, “I remember this place so well, this was one of my fi rst jobs, working at this hard-ware store when I was fourteen years old, back in the mid ’70’s. Jim hired me and it was actually fun and educational working here, it has changed since when I was here, but this is beautiful, this family has always been a part of the community. This is a very family oriented business; they respect you as an employee and customer, treat you like family and genuinely care about people, they get it, if only all businesses would run this way the world would be a better place”, said Casini. The Orlandini family has truly invested back in this community over the past several decades, they have assisted numerous organi-zations from the Girl Scouts, The El Sereno Bicentennial Commit-tee, several Chambers of Com-merce, the El Sereno Coordinat-ing Council, most of the schools and churches, All Saints, Calvary Chapel, Our Lady of Guadalupe. “Our family philosophy; is that these organizations come in and support our business, and we in turn are pleased to support their cause, that is what makes New-land Hardware different from the big box stores, they do not know their customers by name or know where they live, we on the other hand know our customers and we love them”, stated Jim Orlandini. For those of you who have moved into the area, and have not discov-ered this gem in the community, come check them out, give them a try before heading to the big box store. Newland Hardware is located in the Heart of El Sereno: 4938 Huntington Drive, in El Sereno.

(L-R) Jimmy Orlandini, John Orlandini, Oscar Casini - LAPD Senior Lead Officer, (L-R) Jimmy Orlandini, John Orlandini, Oscar Casini - LAPD Senior Lead Officer, Jim Orlandini, Paula Orlandini, Gabriel Labato, Antonio Reynoso and Diana JijonJim Orlandini, Paula Orlandini, Gabriel Labato, Antonio Reynoso and Diana Jijon

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Community Meeting Regarding LAC+ USC Expansion

Variety Boys and Girls Club Are In The Kitchen With Healthy Cooking

PUBLIC INVITED TO COMMUNITY MEETING IN LA32 (EL SERENO) ON AUGUST 28 TO PLAN A NEW FUTURE FOR

THE LAC+USC MEDICAL CENTER SITE Community members are en-couraged to attend a Community Meeting from 6:30 – 8:30 pm on Tuesday, August 28 2012, at the Los Angeles Christian Church at 2241 N. Eastern Avenue, El Sereno, CA 90032, to discuss ideas to transform the 90+ acres of County-owned property surrounding the historic, stately General Hospital into a more community-friendly campus. Los Angeles County is sponsor-ing a new initiative to develop a Campus Plan for LAC+USC Medical Center to guide redevel-opment that can promote healthy lifestyles and wellness, provide opportunities for health-related jobs and educational programs, incorporate on-campus health care services and complementary business opportunities, and plan for orderly future growth. The August 28, Community Meeting caps a series of com-munity meetings that were held earlier in the month in China-town, Lincoln Heights and Boyle

Heights. This Meeting was added espe-cially at the request of community members that reside within the 90032 zip code; however, every-one is welcome to attend. Meeting attendees will be en-couraged to ask questions and express their opinions about the programs and uses of the site that they feel can best improve the community’s overall health and welfare. The planning and architecture fi rms of Lee, Burkhart, Liu (LBL) and Moore Ruble Yudell (MRY) were selected to lead a team of consultants to address the study objectives. The study will be on-going from the early summer of 2012 through the spring of 2013. Spanish interpretation will be provided at the Community Meeting, as well as children’s activities. For more information, call Clarice Nash, Project Manager at 626-300-2363, or visit the project website lacusc.lblarch.com.

Members, parents and leaders of the Variety Boys & Girls Club (VBGC) kicked off a program to raise awareness about healthy cooking and eating habits to fi ght the high obesity and diabetes rates in Boyle Heights. The “Goya Cooks With Mi Plato,” cooking classes program was de-veloped as a way to bring to the community the My Plate/Mi Plato initiative, a part of First Lady Michelle Obama’s “Let’s Move

campaign.” Sixty parents learned over a twelve-week period during the summer, how to cook recipes that compose a healthy plate includ-ing the basic food groups. Robert A. Unanue, Emerging Markets manager, Goya Foods, was recognized by the Club for providing the funding for the program which also includes the creation of an edible urban garden, to further encourage members to

live a healthy lifestyle by learning about gardening and using home grown ingredients. Led by Club board members Hector Galvan, Javier Valenzuela, and Club Executive Director, Cris Arzate, a group of young VBGC members, declared their inde-pendence from unhealthy foods by making a pledge to stay away from high sugar, fat, sodium and large portions. The pledge was following by a

tour of the class kitchen space, urban garden areas, as well as a tasting of Goya Mi Plato healthy recipes, which are being taught to the participants in the cooking classes program. Club leaders and Goya hope this program will be a catalyst to combating the high obesity in this vibrant community. Statistics show that 35% of adults in Boyle Heights are obese compared to 21% in both Los

Angeles County and California. By engaging mothers and fami-lies and sharing with them new healthy ideas and recipes more families will learn fi rst-hand how Mexican and Latino cuisine is healthy if you use healthy ingre-dients and recipes. For MyPlate/MIPlato healthy eating tips and recipes, go tohttp://www.goya.com/english/myplate.html.

CONTINUED FROM PAGE 2National Recreation and Park Association conference being held in Anaheim, CA (in October.) Thanks to Playcore, Recreation and Parks was able to secure a large donation for the playground. Bob Farnsworth, President and CEO, Playcore was asked why he continues to support Recreation and Parks with execution of com-munity builds and park rejuvena-tion practices citywide.” “The City of Los Angeles Depart-ment of Recreation and Parks is a role model for other cities,” said Bob Farnsworth. “Recreation and Parks is a benchmark for demon-strating better life through play. Recreation and Parks is continu-ously challenged to build parks in urban areas. Playcore feels confi dent promoting themselves through Recreation and Parks because they continue to suc-ceed in facilitating the park needs of urban communities again and again.” Residents who came out to the ground breaking were enthusi-astic about the project and were treated to food and drinks pre-pared by La Golondrina Catering Truck, (which can normally be found in front of Food4Less on Huntington Drive). We caught

up with Hector Amorosa, who has lived in El Sereno for nearly fi fteen years and he stated, “Look at all the activity going on here”, and pointed his fi nger and to the open fi eld, see all the kids run-ning, kicking balls, playing with hula hoops, playing catch with footballs and baseballs, then he pointed to the other side as a cou-ple of community members were exploring the outskirts of the park, and then pointed to others walking their dogs, then continued to say, “Can you imagine what this place will be like when it is complete, I can’t wait, we live a couple of blocks away and did not have any parks walking distance to our home, this is gift that the com-munity will use for many years to come.” Editors note: A peculiar item that we have taken notice in was that at the ground breaking event, there was a booth manned by the Trust of Public Land asking for community members input to vote on a name for this new open space area, there were several names to choose from, that were suggested by stakeholders at previous com-munity workshops mentioned earlier, or any community mem-ber could suggest one on the spot and lobby fellow stakeholders to

vote on a name. Among the name choices that were being considered at the time was; El Sereno Nature Garden, El Sereno Arroyo Garden, Emery Tract Nature Garden, Emery Tract Recreation Area, Emery Field Nature Garden, Emery Field Recreational Area, Emery Park Nature Garden, Emery Park Rec-reational Area, to name a few. THE VOICE called, Trust For Public Land as a follow up to this article to see which name was selected by the community based on the votes. We were hesitantly told, “That no name has been selected yet.” We found that odd, and then we realized that the name “The El Sereno Recreation Area and Nature Garden” was utilized several times in the press release, prior to the community votes being tallied up, in fact the press release also states as men-tioned earlier in thus article that , “The El Sereno Recreation Area and Nature Garden has been selected to be featured at the 2012 National Recreation and Park Association conference being held in Anaheim, CA”

We question, “What happened to the transparency and public in-put?”

Ground Breaking For El Sereno New Recreational Area

August 25, 2012September 16, 2012

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