Motivations behind online and offline WOM: The DNA of talkable brands, presented by Mitch Lovett
The Visual DNA Of Car Brands In Social Media
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THE VISUAL DNA OF CAR BRANDS ON SOCIAL MEDIA FRANCESCO D’ORAZIO, @ABC3D CO-FOUNDER AT PULSAR
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Transcript of The Visual DNA Of Car Brands In Social Media
Text ExtractionImage SimilarityConcept TaggingConcept Clustering
MODULAR AIArtificial Intelligence on
Demand
Algorithmic PredictionInferred Customer BehaviorImplied Brand ValueClustered Behaviors-Values
> Exploring> Identifying> Explaining> Mapping
THE VISUAL DNA FRAMEWORK
Missing the images means missing the conversationImage analysis can do a lot more than logo detectionA solid framework helps put social in contextOur methodologies need to become symbiotic with AI