Discussion with Carol CleggVPA @ Classic Exec

www.classicexec.com505-506-6007

Pinterest encourages people to collect images that inspire

them, think of a huge bulletin board and being able

to share what you love virtually!

Invitation only - update

As of last week, no longer required

CONNECT YOUR ACCOUNT TO TWITTER OR FACEBOOK

Think about which one promotes your business

Use the account you use most frequently

Pins will not automatically post to Twitter or Facebook

Sign into the account you wish to connect with

USER NAME, PROFILE NAME AND ABOUT

Your profile can either be your own name, your business name or a combination

of both.

Your user name will be your url link

In the about include your webpage and location if a local biz

ALL SOCIAL MEDIA NEEDS A GAME PLAN

Ask yourself these ???

Before you pin – who do you want to attract?

Who is your ideal client?

What do they want to see?

Try to focus on this as you pin and ask -

Will they find it inspiring?

Online marketing you should remember to simplify your goals which should include:

Drive traffic to your site

Add people to your mailing list

Turn visitors into buyers

Social media tools should act as spokes in the wheel .

Social media tools should act as spokes in the wheel .

SETTING UP YOUR BOARDS What are you passionate about?

Showcase your personality!

Use this to create your boards

Pinterest allows you to become a

source of information and ideas

Share great content

Careful about promoting your

product and services continually

Add clients to pin with you

NAMING YOUR BOARDS Naming your boards – be

creative

Short and to the point

Each board has it’s unique URL – easy for sharing

Add an about to each board

3 ways to pin

Use the Pin It bookmark

Upload your own

Repin

HOW TO PIN

PINS

Who is using Pinterest? Numbers and more…..

3rd largest referral traffic source

145% increase in daily users since March 2010 when beta site launched

Spend over an hour on the site – longer than any other

Above average incomes

Projected to grow to 40% of all social media driven purchases

Too big to ignore!

My mustang pin….

SUCCESS STORIES

Q & A

Welcome to contact me if you have any questions at

carol@classicexec.com505-506-6007

http://pinterest.com/classicexec/