The VIP Approach to Top Event Performers
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The VIP Approach for Top Event Performers PRESENTED BY JON CASS SHANA MASTERSON JORI TAYLOR
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By Jori Taylor, Jonathan Cass, and Shana Masterson
Transcript of The VIP Approach to Top Event Performers
The VIP Approach for Top Event Performers PRESENTED BY
JON CASS SHANA MASTERSON JORI TAYLOR
@JoriKTaylor
Jori Taylor Senior Consultant,
Go! TeamRaiser
Blackbaud
Jon Cass Senior Specialist,
Online Marketing
World Wildlife Fund
Shana Masterson National Associate Director,
Fundraising & Engagement
American Diabetes Association
@npshana @jcassnptech
#bbcon
Define VIP
Event
Participants
40%
fundraise
20%
fundraisers are top performers
10%
team captains
Earned VIP Segments
1 2
Team Captains
Top Fundraisers
4 Board of Directors
5 Service Users/Recipients
3 Company Teams
Potential
VIPs
Potential VIP Segments
1 Team Members
3 Returning Participants
4 Service Users/Recipients
2 Fundraisers
The VIP Experience
What does the VIP experience look like?
All Year Long
Pre Event
During Event
Post Event
Off Season 365
Before the Event
Beta Testing
Lets VIPs feel they have
special access / connection
Provides competitive VIPs
opportunity to get an early start
Gives you an opportunity to test
your website before larger launch
Kickoff Breakfast
Community
Inspirational Speakers
Learn What’s New
Access to Staff
Virtual Badges
Support
At the Event
VIP Parking
Badges * Buttons * Stickers * Ribbons
Priority Check-in
VIP Tent
Food
Every Single Interaction
Royalty Treatment
After the Event
A Personal Follow-up
Now What?
Difficult &
Limited
Quantities
Moderate
Work &
Quantities
Easy
Difficult &
Limited
Quantities
Moderate
Work &
Quantities
Easy
Now What?
VIP Priority Grid
Pre Event During Event Post Event
VIP Breakfast VIP Support Virtual Badges Publicity VIP Parking Button/Ribbon VIP Tent
Recognition from
Stage Dinner with CEO
Personal Phone
Call
Personal Thank
You Note Holiday Card
Top Fundraiser
Top 10 Fundraisers
VP
Development
VP
Development
VP
Development
$5,000+
VP
Development
VP
Development
VP
Development
$1,000+
Development
Officer
Development
Officer
Development
Officer
$500+
Events Events Events
Team Captains
Events Events Events
Company Teams
Auto Auto
Returning
Participants
Auto Auto
Service Users
Auto Auto
Board of Directors
Auto Auto
Staff
VP
Development Auto
Get This Template
http://bit.ly/p2pVIP
Real World Example
Overall Average
Team Captain Average
Red Strider Average
Champion Average
Non-TCR
Average
FYI on Step Out VIPs – “TCRs”
$46
$70
$136
$189
$1913
Has Diabetes
AND registers as a
‘Red Strider’
Reached $1,000+
Goal at $1,000+
Past Champions
Step Out VIPs
Past or Current $500+
Website &
Comm.
Calendar
Expenses Outreach &
Visits
Day of Event
TCRs
Entire Strategy Informed by VIPs
GO RED STRIDER!
Participant Badges - Online
Participant Badges - Offline
Budgeting for VIPs
You’re Invited – Champion Dinner!
Budgeting for VIPs
The Champion Collection
The Champion Collection
The Champion Collection
Segmentation, Conditionals & More!
Participant Promotion
Shout Outs
Participant Promotion
Participant Promotion
Ask us [mostly] anything!
Questions
#bbcon
#bbcon
Don’t forget to complete
a session survey!
Each completed survey enters you into a drawing to win a
complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be
exchanged, applied to, or combined with any other offer.
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