The Video Game Industry
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THE VIDEO GAME INDUSTRY Nenah Bondi, Adam Keeley, Sukhleen Suri, Adinah Bolden 15 December 2015
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Transcript of The Video Game Industry
THE VIDEO GAME INDUSTRY Nenah Bondi, Adam Keeley, Sukhleen Suri, Adinah Bolden15 December 2015
OVERVIEW Now that you’re ready...
TECHNOLOGICAL CONVERGENCE
TRENDS
DIGITALCONVERGENCE
INDUSTRY ANALYSIS
FACTORS DRIVING
PROFITABILITY
2.Network Effects
3.Disintermediation
1.Narrative
NARRATIVE
NETWORK EFFECTS
DISINTERMEDIATION
CRITERIAFOR MEASURING SUCCESS
Sales Revenue
Churn Rate
WILLINGNESS TO P(L)AY
FIRM ANALYSIS
UH-OH!
WERECOMMEND
… SaaS!
THEREISSTILLHOPE
THANKS!Any questions?
(In the appendix):Industry Structure, Value Chain, Console Life Cycles, Developer Acquisitions, Revenue Breakdown, Business Model Shifts, Industry Behavior, Purchasing Decisions, Best Selling Games, Intellectual Property, Hacking Network Effects, Cloud Advantage, New Business Model, Design Strategies, Growth Opportunities
INDUSTRY STRUCTURE
VALUE CHAIN
CONSOLE LIFE CYCLES
DEVELOPER AQUISITIONS
REVENUE BREAKDOWN
BUSINESS MODEL SHIFTS
INDUSTRY BEHAVIOR
PURCHASING DECISIONS
BEST SELLING GAMES
INTELLECTUAL PROPERTY
HACKING NETWORK EFFECTS
SAAS ADVANTAGE
NEW BUSINESS MODEL
DESIGN STRATEGIES
GROWTH OPPORTUNITIES
