Copyright 2010 Pattyson Productions. ©

• Executive Summary

• The Facts

• The Concept

• The Program

• Show Format

• The Team

The creation and implementation of a One Hour television program that dispenses medical information from a renowned panel of esteemed Veterinarians on all aspects of animal care: advances in technology, breakthroughs, cutting edge surgeries, holistic approaches and all medical information vital to keep our animals healthy, safe and sound. Our wealth of information and content creation will offer a vibrant integrated multi-platform digital platform that will feature stories from our Doctors, viewers, personal pet photos and mobile phone alerts to the “Vets” newest stories and appearances.The show will highlight the bond between animals and humans with dramatic first hand accounts. This immersive content distribution platform will engage our audience and bring “Power to The Pets.”

• There are between 100-150 million dogs and cats in America. • Pet insurance is among the fastest growing, most popular and profitable industry related directly to our love for animals. • Studies show that people with pets live longer, have less stress and fewer health problems. • 94% of pet owners say their animal pals make them smile more than once a day. • Ownership of Pets is major consideration in all divorces • Pet-loving consumers spent more than $53 billion on food, supplies, medicine and veterinary care in 2009, ahead of such stalwarts as toys, candy, jewelry and hardware.

Along with the two studio hosts we incorporate vet personalities at locations around the US connecting all audiences on a national scale.

“Field” Hosts 2 Studio Hosts Home Audience

“The Doctors for Animal Lovers”

The One-Hour program will be filmed in front of a live audience on a sound stage hosted by two esteemed and media savvy Veterinarians, along with a roster of practicing medical veterinarian Field Correspondents. Our Team of “Vets” will include Doctors from all medical disciplines: General Practitioners, Cardiologists, Internists, Oncologists, Dermatologists, Allergists and specialists that deal with Exotic Animals, fish and snakes. Our goal is to Inform, Engage and Entertain our live and viewing audience.

∙ Cold Open ∙ Hot Topics (Vets on set): Animals/Pets in the News

- When should my pet be vaccinated and for what?- Prosthetic limb for pony- a symbol of post-Katrina hope.- Animals on Twitter.- Training dog falls 80 feet off cliff, rescued by Fireman

∙ Tape Segment: “Pet supplements Scams.” ∙ Bump Out: Tease laser surgery

SEGMENT 1

SEGMENT 2 ∙ Bump In: Tease Microchip implants in animals to find them. Is it safe?

- Tape segment: New technology laser surgery saving more animals and costing less.

∙ Bump Out: Outrageous audience member question

∙ Bump In: Montage of series of wild questions to Vets ∙ Ask The Vets: Audience and Skype viewers ask our Vets anything they want about

their pets or any animal questions. ∙ Fact or Fiction: Our Vets become Myth Busters. ∙ Bump Out: Tease “Holistic Medicine”

SEGMENT 3

SEGMENT 4

∙ CELEBRITY PETSEach show will feature celebrities and their pets. It might be a passion to rescue animals or a celebrity pet fashion show. This past week Paris Hilton, Mischa Barton and Rumer Willis took their pets to Dsquared's charity dog fashion party in Los Angeles.

∙ Montage of celebrities with their pets (Snookie with pub, Kristen Bell with “puppy tub” she built for her dogs) etc..

∙ Bump Out: PITBULLS

∙ Bump In: Video of news stories of Pit Bull attacks ∙ Taped Segment: Pit Bull attack stories ∙ Guest IN Studio describing attack and injuries

- Animal rights advocate stating Pit Bulls are good

SEGMENT 5

SEGMENT 6 ∙ Wrap Up and tease for tomorrow show-

- End show with best photographs of our live audience and - Home viewer’s pets.

∙ How to best protect your animals against ticks and fleas.

∙ Protect your cat from Sunburn and skin cancer.

∙ Pet drowning are on the rise! What you can do to protect your pets.

∙ A new airline just for pets. Prince Chunk a 44lb cat.

∙ The Great Dane saves owner who crashes car and other animal rescues.

∙ Dogs being trained to sniff out diabetes. . Horses get hair extensions, why?

∙ Best Vet schools in America.

Dr. Jeffrey Werber: General PractitionerCO- HOST

Dr. Jeff Werber is recognized as one of Americas' leading veterinarians is no coincidence. With impressive scholastic credentials and a fast rising media profile, Dr. Werber, an Emmy award winning Pet Health reporter, has quickly become one of the nation's foremost veterinary medical journalists.

The only vet in the world with product in Walmart and Target.

Dr. Alan Schulman: SurgeonCO-HOST

Dr. Alan Schulman is a renowned Board Certified Veterinary Surgeon. While he is particularly known for his orthopedic, neurologic, and reconstructive surgical expertise, he performs a broad spectrum of thoracic, cardiovascular, and soft tissue surgery for his general practice and referral clientele.

Dr. Schulman’s clientele reads like the who’s who of the entertainment industry, his practice thrives because of the unquestionable confidence and passion with which he treats each and every animal.

Dr. Megan Morgan: Internal MedicineCO-HOST

Dr. Morgan graduated from the University of Pennsylvania, School of Veterinary Medicine in 2004. She completed a rotating small animal internship at the Veterinary Hospital of the University of Pennsylvania in 2005, where she stayed for an internal medicine residency, which she completed in July, 2008.

Dr. Morgan became board certified in Internal Medicine in July of 2008. Her major areas of interest include gastroenterology, urology, endocrinology, and endoscopy.

Dr. Justine Lee: Emergency +Critical Care CO-HOST

Dr. Justine Lee is a board certified emergency and critical care specialist Associate Directory of the Veterinary Services at Pet Poison Helpline.

Dr. Lee graduated from Cornell University, is a published author with two best-selling books and lectures throughout the world on emergency and critical care for animals.

She is also oversees veterinary care for the grueling Iditarod race across Alaska.

Dr. Colleen Dwyer: Field Correspondent

Dr Dwyer has gracefully transformed herself from a Playboy Playmate to a successful Veterinarian with a practice in New York City.

She is also the proud mother of a newborn and has an enhanced appreciation of young animals and infants. Her practice specializes in house pets.

Dr. Stephanie Rosenaur, DVM: Exotic Animals

During the week, Dr. Stephanie helps run an animal clinic that handles many routine cat and dog situations, but when she gets home and on weekends she cares and works with Hollywood’smost exotic animals.

Dr Stephanie is married to one of Hollywood’s top exotic animal trainers and she makes sure all animals are treated humanely and given top medical attention.

They work as a family along with their young daughter who is as much as easy with a tiger, as their family cat.

Gabrielle Pascoe: Digital Master

New media professional with over 10 years of experience producing some of the most high-profile sites on the Web, including NBC, MSNBC and Disney.

While at Dr. Phil, my work garnered two consecutive Gracie Awards.

Strong writer/editor with a Masters in journalism (Columbia University), but also technical skills and intimate knowledge of Web production.

Excellent manager with experience growing and sustaining a team of both creative and technical professionals.

John PattysonJohn is a multi-Emmy winning director/writer/producer who hasbeen in the entertainment business for more than 25 years. Most recently, he was Producer/Supervising Director for the #1 new daytime show on CBS called “The Doctors” and won an Emmy in 2010.

Pattyson has produced, directed and written close to 2000 hours ofnetwork, cable and syndicated programming. He has won3 Emmys in his career and is a former NBC Sportscaster.

He created an online celebrity platform called, “OrionNation”.

With the use of live streams, Skype, Twitter and other social pet networks we will coordinate unique and compelling partnerships to allow people from all over the US a chance to ask a question or raise an issue about their animal. By creating a comprehensive and interactive online platform and social community we will draw viewers in. The audience will have immediate access to our staff and VETS.

Dr Phil gets 80% of his stories and show ideas from feedback from his audience.If you have a pet we want a picture and profile…Approved online classifieds to get the word out on animals that need help or a home. A section for wants, needs and services.

Create national hotlines to report and animal abuse, and help with animal adoptions or rescues.

The VETS, is a show that appeals to every demographic, has worldwide appeal, and creates promotional appeal to every sector and social strata.

It has been proven over time that a pet is an integral part of almost every family on earth.

Information is power…the VETS have the answers.

Copyright 2010 John Pattyson Productions. ©