The Venetian SOM campaign

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The Venetian Las Veags The Venetian Las Veags SOM campaign SOM campaign Marina Guilleux Marion Fournaud Mehdi Poisson Pauline Crast

Transcript of The Venetian SOM campaign

Page 1: The Venetian SOM campaign

The Venetian Las VeagsThe Venetian Las VeagsSOM campaignSOM campaign

Marina GuilleuxMarion FournaudMehdi PoissonPauline Crast

Page 2: The Venetian SOM campaign

Create a blogCreate a page for LinkedinGet a Location Based ServiceUse more efficiently Youtube and

Flickr

Recommandations for SEORecommandations for SEO

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Add links to blog, as for example: addthis.com, ping.com

Add RSS flux

LinkabilityLinkability

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Large range of key words related to:

Brand name: the Venetian City name: Las VegasLocation: The strip Adjectives: Luxury hotel, Casino

Tags should be adapted to the target

TaggingTagging

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Offer rewards to the websites which send us clients

Exchange links with websites/ blogs which are talking about us (if someone is writing a good comment on our hotel, we link it on our blog to promote his website/ blog)

RewardReward

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Give advice on sightseeing

Add currency conversion while guests are booking

Valuable usersValuable users