The Venetian SOM campaign
Transcript of The Venetian SOM campaign
The Venetian Las VeagsThe Venetian Las VeagsSOM campaignSOM campaign
Marina GuilleuxMarion FournaudMehdi PoissonPauline Crast
Create a blogCreate a page for LinkedinGet a Location Based ServiceUse more efficiently Youtube and
Flickr
Recommandations for SEORecommandations for SEO
Add links to blog, as for example: addthis.com, ping.com
Add RSS flux
LinkabilityLinkability
Large range of key words related to:
Brand name: the Venetian City name: Las VegasLocation: The strip Adjectives: Luxury hotel, Casino
Tags should be adapted to the target
TaggingTagging
Offer rewards to the websites which send us clients
Exchange links with websites/ blogs which are talking about us (if someone is writing a good comment on our hotel, we link it on our blog to promote his website/ blog)
RewardReward
Give advice on sightseeing
Add currency conversion while guests are booking
Valuable usersValuable users