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Thought Leadership Webinar
Demystifying Microsoft’s Industry Strategy
Speaker:
Johan K. Norvik,
Microsoft
Speaker:
Bob Dehaven,
Microsoft
Moderator:
George Malim,
VanillaPlus
Speaker:
Marion Howard-Healy,
BroadGroup
Cloud service is a catalyst for change
Organisational change Align business & IT New lean business models Optimising the business for cloud -
hybrid solutions IT role is morphing from ‘command
& control’ to flexible service provision
Business users are now consumers – BYOD
Managing the business Data traffic volumes Data centres Business intelligence Big data analytics Mass customisation ‘Markets
of one’
Customer experience Seamless service using any device Multi-channel access to same
content Social media changes the
customer/supplier interaction (contact centres, marketing…)
Viral customer feedback immediately impacts your Brand
eco-systems - key role in digital markets
Redefining ways to connect with customers -both retail and business consumers - in the way customers want
• Clear strategies for delivering value to customers • Multiple touchpoints and devices • Local for global - accessible services for customers • Intelligent and integrated infrastructures • Collaborative content across common platforms • Innovation to bring services jointly to market • Sector specific eco-systems for creating new revenue opportunities
New driver is logic of demand not logic of supply chains
mobile apps will be downloaded in 2012
=
91% of organizations expect to spend on mobile devices in 2012
1/2 of companies expect to use internal social network apps in 2012
2.7 zettabytes in 2012
>80% of new apps in 2012 will be distributed/ deployed on clouds
32% of businesses are likely to invest in BI and analytics in 2012
from infrastructure to application platforms
The strategic focus in the cloud will shift in 2012 In 2012, mobile
devices will outship PCs by more than
2:1 and generate more revenue than PCs for the first time
85 BILLION
Social networking will follow not just people but also appliances, devices and products
34% of CIOs say technology as a service (cloud) will have the most profound effect on the CIO role in the future
2/3 of mobile apps developed in 2012 will integrate with analytics offerings
49% of CIOs rank BI as the top project priority for 2012
Social Mobility Big data
Think again - Microsoft is embracing these megatrends
Cloud
mobile apps will be downloaded in 2012
=
91% of organizations expect to spend on mobile devices in 2012
1/2 of companies expect to use internal social network apps in 2012
2.7 zettabytes in 2012
>80% of new apps in 2012 will be distributed/ deployed on clouds
32% of businesses are likely to invest in BI and analytics in 2012
from infrastructure to application platforms
The strategic focus in the cloud will shift in 2012 In 2012, mobile
devices will outship PCs by more than
2:1 and generate more revenue than PCs for the first time
85 BILLION
Social networking will follow not just people but also appliances, devices and products
34% of CIOs say technology as a service (cloud) will have the most profound effect on the CIO role in the future
2/3 of mobile apps developed in 2012 will integrate with analytics offerings
49% of CIOs rank BI as the top project priority for 2012
Social Mobility Big data
Think again - Microsoft is embracing these megatrends
Cloud
And these themes for our Industry
Industry Strategy
Joint Go to Market
Platform Innovation
Industry Collaboration
Industry Solutions
Mission
To ensure Communications and Media
customers and their partners realize
the most business value from
their relationship with Microsoft
Communications & Media Sector
Communications and Network Service Providers
Network Equipment Providers
Hosters & ISPs
Advertising
Broadcasters
Cable and Satellite
Film & Studio
Media and Entertainment Equipment Providers
Publishing
Mega Trends
14
Pace of Change More Personalization
More Places
Standards, Policy and
Regulation More Devices/M2M
More Content More Connected
Agility
Scalability
Elasticity
Management
Business Models
Partners
Analytics
Pace of Change & Exponential Growth
Media
Telco Landline
Wireless
M2M
Internet
TV
Newspapers
YouTube
0
1000
2000
3000
4000
5000
6000
7000
8000
1900 1930 1950 1970 1985 1990 2000 2005 2010 2012 2015 2020
MIL
LIO
NS
Netw. Operations Marketing Sales IT Customer Svc. General & Acctg.
BSS
Sales Engagement Marketing Partner Training and Support
Technology Platforms Standards Body Contributions TM Forum Reference Architecture
Best Partner Focus: Telco Best of Breed
OSS
Marketing
Business Intelligence
ISVs
SIs
MSFT
Accelerate
Masahable Ecosystem
21
Recognition
Best Ecosystem
Recognizing partnerships, ecosystems, and
programs that drive innovation
Source: Analysys-Mason, Telecoms software: worldwide market shares 2011, September 2012
But it is more …
Telecoms software market segments [Source: Analysys Mason, 2011]
Service assurance
Service management
Fault and event management
Performance monitoring
Workforce automation
Probe systems
Service delivery platforms
Real-time charging
Mobile content management and
delivery
Telecoms application servers
Mobile device management
Partner and interconnect
Business optimisation
Mediation
Rating and pricing
Billing
Customer interaction
Customer relationship
management
Subscriber management
Customer care
Order management
Inventory management
Activation
Engineering tools
Service fulfilment
Network management systems Mobile Residential
broadband Business data
services PSTN
Professional services
Business consulting
Design consulting
Product-related services
Systems integration
Custom development
Outsourced operations
Hosted managed services
Current Partners
Best Cloud Ecosystem for Telco
Services & Content
Consumers
Public
Sector
Small
Business
Enterprise
Markets
1) Customer
Support
and Readiness
2) Fulfillment
3) Assurance
4) Billing
Financial
Services
Studios
Healthcare
Publishers
Industries Operator Platform Opportunities
Accelerate
Best of Microsoft
Netw. Operations Marketing Sales IT Customer Svc. General & Acctg.
Collaboration and Productivity:
Business Solutions:
Advertising and Online:
Accelerate
Devices: Tablets
Server and Tools:
Standards Body Collaboration
Operationalization
OSS & SDP Architectures
Reference
Architectures Language, Interfaces
& UI Standards
DASH
Media Creation,
Management & Delivery
Fixed, Wireless & SAT
Engineering Standards
• More than any other industry, international standards are de facto core building blocks for technology adoption.
• Telecom industry is dominating cloud standards discussions impacting all other industries.
Transform
Platform Innovation
Devices & Experiences Users Want
Enterprise-Grade Solutions Enterprise-Grade Solutions
Devices & Experiences Users Love
Transform
Platform Innovation - Devices
Enterprise-Grade Solutions
New Generation of Self Service Portals,
B2C Innovation
Enhanced Retail Experiences
Rich Portfolio of Mobile Devices
Cross Device Application Development
Enterprise Application Stores
Optimal Bring Your Own Device
Experience
Experiences that People Love
Enterprise Grade Capabilities that IT
Needs
Cloud Connected
Platform Innovation - Productivity
Devices & Experiences Users Want
Enterprise-Grade Solutions Devices & Experiences
Users Love
Transform
Disruptive Innovation in Unified
Communications – Full IP
From the Cloud – Office 365 or on
premise
Employee Messaging,
Collaboration, and Portals
Joint GTM for SMB and Enterprise
Customers
Platform Innovation - Cloud
Devices & Experiences Users Want
Enterprise-Grade Solutions Devices & Experiences
Users Love
Transform
Private and Public Cloud Infrastructure – Cloud
OS
Security and Management for BYOD
Industry Solutions on Microsoft Public or
Private Cloud Azure
Tribold EPM
Metanga
Redknee TCB
Ethrix
cVidya (forthcoming)
London Olympics content on Microsoft Azure
SQL Server – Cloud Ready Information Platform
32
CLOUD ON YOUR TERMS
BREAKTHROUGH INSIGHT
MISSION CRITICAL CONFIDENCE
250 million subscriber benchmark for Redknee
TCB
Over 24 billion rows of network information
per day
“Examining data … can be achieved with
response times of mere seconds, even while
processing billions of events each day”
“Without the use of the embedded OLAP
technology it would have been IMPOSSIBLE to
offer such flexibility to the business users”
Hosting
Syndication
Cloud
Advertising
Royalty
Usage-Based
Consumer Business
Business Models with Operators
Transform
Available with 60 Operators in over 35 countries worldwide
22 Operators
Agreements
20M+ PC’s
distributed
10+ Operators
Entertainment services
integrated into Xbox
OTT Service
40+ Deployments
Powering 16M+
Set Top Boxes
Building Momentum with Operators
Skype Partnership Opportunities
Skype Application Co-Marketing
• Logo Program
• Skype Application distribution
• Marketing Toolkit
• Voucher purchase program
Other Offerings
• Messaging:
Skype 2-way SMS product
GroupMe messaging application
• WiFi – Hotspot Operator Program
• Voice Services – outbound and inbound voice calls to/from
land lines and mobiles
DELIVER Enhanced Offers
DRIVE Data ARPU
ENGAGE Global Brand and Community
Strategic Emerging Market Program • Skype Application distribution for feature phone and
smartphones on 2.5G+ networks
Microsoft and Skype: Better Together
Deliver a great
communications
experience on Windows
Phone
Enable Office and
Lync to connect with
Skype’s global user
base
Offer rich, personal
video
communications
experiences in the
living room through
Kinect
Enhance the voice and
video communications
capabilities of
Windows
Provide robust video
communications
experiences atop the
Mediaroom TV &
Video service
delivery platform
Microsoft Empowers the Path to New Possibilities
Best of
Microsoft
Best Cloud
Ecosystem Best Partner
Focus
Marketing
Partnerships
Platform
Innovation Standards
Collaborat’n
Microsoft
R&D
Market
Intelligence Industry
Trends