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The values , beliefs, behavior, and material objects that, together, form a people’s way
of life.
Sociology, Eleventh Edition
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Sociology, Eleventh Edition
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Nonmaterial & Material Culture
Nonmaterial cultureThe intangible world of ideas created by members of a society.
Material cultureThe tangible things created by members of a society.
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Culture Shock
DISORIENTATION DUE TO THE INABILITY TO MAKE SENSE OUT OF ONE’S SURROUNDINGS.
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Judging Other CulturesETHNOCENTRISM
A BIASED “CULTURAL YARDSTICK”
JUDGING ANOTHER CULTURE USING THE STANDARDS OF YOUR OWN CULTURE.
CULTURAL RELATIVISMALTERNATIVE TO
ETHNOCENTRISMJUDGING A CULTURE
BY ITS OWN STANDARDS.
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Coping with Culture Shock
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Ethnocentrism
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Discussion QuestionsCulture shock happens even in our own
communities as we confront people of other colors, cultures and class positions.
Give me an example of when you (or someone you know) have experienced culture shock.
Have you ever acted in an ethnocentric manner?
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Culture & Human IntelligenceOur planet – 4.5 billion years oldLife appeared – 3.5 billion years ago~65 million years ago primates
appeared250,000 years ago – homo sapiens
(Latin – “thinking person”) appeared40,000 years ago – humans like us
roamed EarthHomo sapiens quickly developed
culture.12,000 years ago – first permanent
settlements & specialized occupations appeared in Middle East
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SYMBOLSANYTHING THAT CARRIES A PARTICULAR
MEANING RECOGNIZED BY PEOPLE WHO SHARE CULTURE.
REALITY FOR HUMANS IS FOUND IN THE MEANING THINGS CARRY WITH THEM.THE BASIS OF CULTURE; MAKES LIFE
POSSIBLEPEOPLE MUST BE MINDFUL THAT MEANINGS
VARY FROM CULTURE TO CULTURE.WHY AMERICANS ARE AT TIMES CALLED
“UGLY”MEANINGS CAN EVEN VARY GREATLY
WITHIN THE SAME GROUPS OF PEOPLE.FUR COATS, CONFEDERATE FLAGS, ETC.
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LANGUAGEA SYSTEM OF SYMBOLS
THAT ALLOWS PEOPLE TO COMMUNICATE WITH ONE ANOTHER.
NON-VERBAL LANGUAGEBEWARE OF USING
GESTURES Nodding
CULTURAL TRANSMISSIONThe process by which
one generation passes culture to the next. Speech, writing, etc.
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Discussion Questions
What does mean?How do you know?Do you think it means the same thing across
the world?
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SAPIR-WHORF THESISEdward Sapir and Benjamin Whorf
argued - People perceive the world through the cultural lens of language.
Argue that language shapes reality.Each language has words or
expressions not found in any other symbolic system.
Think about words that have negative connotations in our language.
Today, scholars argue against this thesis.
Ex. Children understand “family” before learning the word.
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Discussion QuestionSome argue the Sapir-Whorf thesis implies that
people have the power to change reality by changing their symbols.
Ex. What happened when people in the US started using words like “African American” rather than “Negro”?
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VALUES & BELIEFS
VALUESCULTURALLY DEFINED STANDARDS OF DESIRABILITY, GOODNESS, AND
BEAUTY, WHICH SERVE AS BROAD GUIDELINES FOR SOCIAL LIVING.LOW-INCOME COUNTRIES VALUE SURVIVAL.HIGH-INCOME COUNTRIES VALUE INDIVIDUALISM AND SELF-
EXPRESSION.VALUES SUPPORT BELIEFS
BELIEFSSPECIFIC STATEMENTS THAT PEOPLE HOLD TO BE TRUE.
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Women are smarter than
men.Freedom
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Robin Williams’ 10 Widespread Values That Are Central to Our American Way of Life1. Equal opportunity2. Achievement and success3. Material comfort4. Activity and work5. Practicality and efficiency6. Progress7. Science8. Democracy and free enterprise9. Freedom10. Racism and group superiorityAre some of these values inconsistent with one another?
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NORMSRules and expectations by
which society guides the behavior of its members.
TYPESPROSCRIPTIVE
Should nots, prohibited Acts we should avoid.
PRESCRIPTIVE Shoulds, prescribed like medicine. Acts we should do.
Sometimes the norm is universal in a culture.Ex. Children should behave.
Sometimes the situation determines the norm.Ex. Applauding
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NORMS: FURTHER BREAKDOWNMORES
Widely observed and have great moral significance.
Right vs. WrongTaboos – strictly forbidden mores
Ex. Incest
FOLKWAYSNorms for routine and causal
interaction.Right vs. Rude
Ex. Appropriate greetings, proper dress, etc.
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Does this 1916 ad violate modern mores or folkways?
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SOCIAL CONTROLVarious means by which
members of society encourage conformity to norms.
GUILTA negative judgment we
make about ourselves.SHAME
The painful sense that others disapprove of our actions.
SANCTIONSIncluding rewards and
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IDEAL VS. REAL CULTUREIDEAL CULTURE
THE WAY THINGS SHOULD BE.
SOCIAL PATTERNS MANDATED BY VALUES AND NORMS.
REAL CULTURETHE WAY THINGS
ACTUALLY OCCUR IN EVERYDAY LIFE.
SOCIAL PATTERNS THAT ONLY APPROXIMATE CULTURAL EXPECTATIONS.
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Cultural DiversityHigh culture
Cultural patterns that distinguish a society’s elite.
Popular cultureCultural patterns that are
widespread among society’s population.
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Cultural DiversitySubculture
Cultural patterns set apart some segment of society’s population.
CountercultureCultural patterns that
strongly oppose those widely accepted within a society.
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Discussion QuestionShould Hispanic children be taught in Spanish or English in US schools?
Surveys suggest that 80% of Hispanic parents favor English instruction.
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Discussion QuestionIs African American vernacular English a
language or a dialect? Some claim it would be considered a language
if its speakers had more power. What do you think?
As linguist Max Weinreich says, “A language is a dialect with an army and a navy.” What does this statement mean?
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MulticulturalismAn educational
program recognizing the cultural diversity of the United States and promoting the equality of all cultural traditions. Eurocentrism – the
dominance of European (especially English) cultural patterns.
Afrocentrism – the dominance of African cultural patterns.
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INTERDEPENDENCECULTURAL INTEGRATION
The close relationships among various elements of a cultural system. EXAMPLE: COMPUTERS AND
CHANGES IN OUR LANGUAGE
CULTURAL LAGThe fact that some cultural
elements change more quickly than others, which may disrupt a cultural system. EXAMPLE: MEDICAL PROCEDURES
AND ETHICS
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Discussion QuestionCultural lag involves folkways as well as mores.
Is it rude to interrupt a lunchtime chat in a restaurant to take a call on a cell phone? Other examples?
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CULTURE CHANGES IN THREE WAYS INVENTION - creating new cultural elements.
Telephone or airplane DISCOVERY – recognizing and better understanding something
already in existence.X-rays or DNA
CULTURAL DIFFUSION – the spread of cultural traits from one society to another. Jazz music and much of the English language
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Theoretical AnalysisStructural Functional
Explains culture as a complex strategy for meeting human needs.
The stability of U.S. society rests on core values shared by most people.
Cultural Universals – traits that are part of every known culture and include: Family, Funeral Rites & Jokes
Critical evaluationIgnores cultural diversity and
downplays importance of change.
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Theoretical AnalysisSocial-Conflict
Stresses the link between culture and inequality.
Cultural traits benefit some members at the expense of others.
Approach rooted in Karl Marx and materialism – society’s system of material production has a powerful effect on the rest of a culture.
Critical evaluationUnderstates the ways cultural
patterns integrate members into society.
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Theoretical AnalysisSociobiology
A theoretical paradigm that explores ways in which human biology affects how we create culture.
Points out that the sexual "double standard" is found around the world. Why are men typically more
promiscuous? Why are women typically the one who
cares for the infant?Approach rooted in Charles Darwin and
evolution – living organisms change over long periods of time based on natural selection .
Critical evaluationMay be used to support racism or
sexism.Little evidence to support theory, people
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Freedom vs. ConstraintCulture as constraint
We only know our world in terms of our culture.
Our culture creates alienation.
Culture as freedomCulture is changing and
offers a variety of opportunities.
We aren’t limited to biology.
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Discussion QuestionIn 1997, two Iraqi brothers, ages 34 &
28, were charged under Nebraska law with the statutory rape of their wives, ages 13 & 14, whom they married according to Muslim law and the customs of their native southern Iraq.
Were the charges appropriate or ethnocentric?
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