The Value Of Social Media

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The Value of Social Media in your Online Marketing Mix Kevin Hourigan An Advertising Age Top 100 Interactive Agency 7 Years Strong

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Overview of How Social Media fits into your Online Marketing Mix - and the Keys to getting Business Value from Social Media Engagement

Transcript of The Value Of Social Media

Page 1: The Value Of Social Media

The Value of Social Media in your Online Marketing Mix

Kevin Hourigan

An Advertising Age

Top 100 Interactive Agency7 Years Strong

Page 2: The Value Of Social Media

What’s Hot in Online Marketing for 2010

Social Media & Real Time Search

Over 400 Million Facebook Users

Facebook is the 2nd most visited website on the Internet

Over 18 Million Twitter users

You Tube is the 2nd largest US Search Engine

Google’s new update, “Caffeine” introduced real time search

Integrated Social Media participation now directly affects search results

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The Value of Medium Adoption & Reach:

To Reach 50 Million users, it took

Radio - 38 years

Terrestrial TV - 13 years

The Internet - 4 years

iPod - 3 years

Facebook – 100mm users < 9 Months

- United Nations Cyberschoolbus Document, Facebook, Apple

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Social Media

In the last 2 months, there has been more video uploaded to You Tube than was shown on CBS, ABC and NBC combined over - the last 50 years

750 Photographs are uploaded to Facebook - Every SECOND

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Facebook

Demographics• 400M Active Users (Facebook April 2009)

• 66% between12-35 years of age (Quantcast September 2009)

• 54% Female (Quantcast June 2009)

• Over 55 Females are the fastest growing demographic (175%) (Insidefacebook.com Feb 2009)

Marketing Touch Points• Facebook Advertising• Profile• Friends• Fan/Group Page

World’s Leading Cruise Lines Branded Facebook Page

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Twitter

Demographics• 26M unique visitors per month *• 74% 18-49 years of age or older *• 55% Female *

Marketing Touch Points• Updates• Followers• Replies• Potential for Advertising - eta 2010

*(Quantcast June 2009)

Offshore Sailing Schools Branded Twitter Page

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YouTube

Demographics• 72.5M Users • 59% 18-49 years of age or older• 50% Male

Marketing Touch Points• Video• Channels• Groups• Sponsored Videos• Google Ad Network

*(Quantcast June 2009)

Offshore Sailing Schools Branded YouTube Channel Page

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LinkedIn

Demographics• 50% are Business Decision makers

(@plan Summer 2009)

• 14 M Visitors Per Month in US*

53% Male*• 78% are 35 years or older*

*(Quantcast September 2009)

Marketing Touch Points• Profile• Connections• Groups

Kevin Hourigan’s Linked In Profile Page

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The Key to Value in Social Media

What is your Business Goal for Social Media?

What result(s) in Social Media = “Success” given that goal

Who are Your Customers

Where are they online?

LISTEN and engage appropriately

Marketing Touch Points• Profile• Connections• Groups• Conversations

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Bayshore Solutions is14 Year Old Interactive Agencyover 1,500 clients served in:

Search & Social Media Marketing Web Design & Development Overall Internet Strategy & Execution

Recognized 7 Years in a Row as aTop 100 US Interactive Agency

- by Advertising Age Magazine

28 Interactive and Creative awards in 2009

OUR MISSION

“To be the superior provider of integrated technology and marketing solutions that deliver measurable client success”