The Value of First-Class Mail · First Class Mail – Driving our economy. First-Class Mail volume...

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The Value of First - Class Mail Elke Reuning - Elliott July 16, 2020

Transcript of The Value of First-Class Mail · First Class Mail – Driving our economy. First-Class Mail volume...

Page 1: The Value of First-Class Mail · First Class Mail – Driving our economy. First-Class Mail volume is concentrated in correspondence, bills / statements, and payments in the B2B and

The Value of First-Class Mail

Elke Reuning-ElliottJuly 16, 2020

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• Letters, flats and postcards• Available to over 180 countries• Forever stamp covers first ounce• Additional weight requires

additional postage • Typically used by consumers

• Large rectangular envelops• Documents, Photographs• Single-Piece and commercial

prices available

• Payments and correspondence• Forever stamp covers first ounce• Additional weight requires

additional postage • Typically used by consumers

• Postage applied by meter or PC Postage (avoids Retail)

• Currently 5 cent discount off of single piece prices

• Used by small businesses

• Rectangular cardstock mailpiece not contained in an envelope

• Single-Piece and commercial prices available

Single-Piece Letters (Stamp) Flats

Metered Letters International Outbound

Cards• Commercial mail – bills and

statements • Up to 3.5 ounce for one price• Discounts available for

barcoding and presorting

Presort Letters

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First Class Mail – Driving our economyFirst-Class Mail volume is concentrated in correspondence, bills / statements, and payments in the B2B and B2C channels. Billions of dollars worth of transactions still flow through the mail stream.

• Secure and trusted communication channel

• Personal to the recipient

• Can be combined with brand and marketing messages to strengthen relationships

Source: USPS HH Diary Study Spring 2020

Total Volume

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Value of the Mailbox

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Over two-thirds of customers collect their mail every delivery day

USPS Mail Moments; Spring 2020: A3. Approximately how often does someone in your household collect mail that has been delivered to your mailbox?

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With respect to opening and reading mail, Statements and Bills are highest followed by Loyalty/Rewards content

Coupons / information from known companies are also valued and lead to opening mail

Source: Transactional Communications: Consumer Survey, Keypoint Intelligence – InfoTrends, 2019

52%

56%

64%

69%

74%

76%

83%

89%

92%

0% 20% 40% 60% 80% 100%

Credit card offers

Advertising inserts included with bills or statements

Advertising mail from companies I do business with

Privacy notices

Informational mail from companies I do businesswith

Coupon packs

Loyalty/Rewards program information

Bills (require payment)

Statements (summarize info)

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Informed Delivery

New Innovations Have Transformed Mail

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Sensitive Commercial Information – Do Not Disclose / Attorney-Client Privileged / Attorney Work Product

Informed Delivery by the Numbers

Data as of 07/03/2020Average Email Open Rate: April 2020 Snapshot

28.1MRegistered Users

22.6MEmail-enabled Users

370K+Weekly User Registrations

56,158Completed Campaigns

2,964Active Campaigns

Informed Delivery started as a small pilot in 2015, and today has grown to over 28 million users nationwide.

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Sensitive Commercial Information – Do Not Disclose / Attorney-Client Privileged / Attorney Work Product

Informed Delivery Household Saturation

Data as of 07/03/2020

17.0% National Saturation of Eligible Deliveries

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Informed Delivery provides organizations with aggregate pre- and post-mailing information

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Informed Delivery Users: Interactive Campaigns

Behavior After Clicking Interactive Ad

Fall 2019 Mail Moment StudyA28. In the past 6 months, have you seen an interactive advertisement in your Informed Delivery daily email digest or online portal? Base size: 344 A29. In the past 6 months, when you’ve seen interactive advertisement(s) in Informed Delivery, have you ever clicked on the advertisement to follow the link to the advertiser’s website (the areas circled in red on the images below)? Base size: 175A30. Have you purchase or planned to purchase anything from the website(s) you’ve accessed through interactive advertisements in Informed Delivery? Base size: 111

51% Have Seen an Interactive Ad In the Past 6 Months

63%Have Clicked On an Interactive Ad32% of total ID Users

60%

28%

16%

Purchased from thewebsite

Planned to purchasefrom the website

Not planned topurchase from the

website

Interactive Ad Awareness & Interaction

60% Have Purchased from the Website Accessed19% of total ID Users

A majority of users who report seeing an ad or other information on Informed Delivery report

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INFORMED DELIVERY®

Sign Up for Free at:

Informeddelivery.usps.com

If it’s in the mail,It’s in your email.

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Informed Visibility

New Innovations Have Transformed Mail

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www.uspsdelivers.com

Content MarketingThought Leadership Articles

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Content MarketingThought Leadership Articles

www.uspsdelivers.com

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2020 Promotions Calendar

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Thank you!


Hub system for First Class Mail and Register Mail Already implemented for Speed Post Hub system for First Class Mail and Register Mail Already implemented.

Hub system for First Class Mail and Register Mail Already implemented for Speed Post Hub system for First Class Mail and Register Mail Already implemented.

Election Law Proposals for 2018 · Deficiency Notices By First Class Mail Instead of Certified Mail: Permits mailing deficiency notices under Election Law § 3-104-a by first class

Election Law Proposals for 2018 · Deficiency Notices By First Class Mail Instead of Certified Mail: Permits mailing deficiency notices under Election Law § 3-104-a by first class

Five-Year Business Plan - Template.net€¦ · 1/3 of First-Class Mail in 2012 . Contribution, or profit margin, differs by mail class. First-Class letters have a profit margin of

Five-Year Business Plan - Template.net€¦ · 1/3 of First-Class Mail in 2012 . Contribution, or profit margin, differs by mail class. First-Class letters have a profit margin of

VIA ELECTRONIC MAIL AND FIRST CLASS MAIL...2020/07/08  · July 7, 2020 VIA FIRST CLASS MAIL Distribution List Re: Connecticut Siting Council Petition No. 1345A North Stonington Solar

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VIA E-FILING & FIRST CLASS MAIL · 2016. 8. 11. · VIA E-FILING & FIRST CLASS MAIL . The Honorable Cynthia Williams Fordham . Administrative Law Judge . Pennsylvania Public Utility

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Mail Services Forwarding - Pepperdine University · 2018-06-26 · MAIL FORWARDING REQUEST Complete this form if you want your mail forwarded. Only FIRST CLASS, SECOND CLASS, and

Mail Services Forwarding - Pepperdine University · 2018-06-26 · MAIL FORWARDING REQUEST Complete this form if you want your mail forwarded. Only FIRST CLASS, SECOND CLASS, and

FIRST CLASS MAIL Boca Pointe Country Club 7144 Boca Pointe ...

FIRST CLASS MAIL Boca Pointe Country Club 7144 Boca Pointe ...

SOCIETY OF ARCHITECTURAL HISTORIANS FIRST CLASS MAIL ... · 1/2/2004  · SOCIETY OF ARCHITECTURAL HISTORIANS SOUTHERN CALIFORNIA CHAPTER i U.S. Postage FIRST CLASS MAIL PAID Pasadena,

SOCIETY OF ARCHITECTURAL HISTORIANS FIRST CLASS MAIL ... · 1/2/2004  · SOCIETY OF ARCHITECTURAL HISTORIANS SOUTHERN CALIFORNIA CHAPTER i U.S. Postage FIRST CLASS MAIL PAID Pasadena,

PRESORTED FIRST CLASS MAIL PAID

PRESORTED FIRST CLASS MAIL PAID

Absolute Public Auctionlustrated color PDF auction brochure. First Class Mail Urgent!! Time Sensitive Material!! Please Forward to Purchasing Manager Presorted First Class Mail U.S.

Absolute Public Auctionlustrated color PDF auction brochure. First Class Mail Urgent!! Time Sensitive Material!! Please Forward to Purchasing Manager Presorted First Class Mail U.S.

USPS POSTAGE RATE INCREASE GUIDE - … USPS POSTAGE RATE INCREASE GUIDE • 2 First-Class Mail Letter 2018 Postage Rates 2017 Postage Rates Increase First-Class Mail® Letter (1 oz.)

USPS POSTAGE RATE INCREASE GUIDE - … USPS POSTAGE RATE INCREASE GUIDE • 2 First-Class Mail Letter 2018 Postage Rates 2017 Postage Rates Increase First-Class Mail® Letter (1 oz.)

FIRST CLASS MAIL - Presort Inc

FIRST CLASS MAIL - Presort Inc

SILETZ NEWS First-Class Presorted Mail U.S. Postage Paid ... News/July 20… · SILETZ NEWS Presorted First-Class Mail U.S. Postage Paid - Permit No. 178 Salem, OR Siletz News Confederated

SILETZ NEWS First-Class Presorted Mail U.S. Postage Paid ... News/July 20… · SILETZ NEWS Presorted First-Class Mail U.S. Postage Paid - Permit No. 178 Salem, OR Siletz News Confederated

First-Class Mail Product Development - USPS · First-Class Mail Product Development MTAC ... Mobile Shopping & Direct Mail Starter ... Informed Delivery Snapshot 19

First-Class Mail Product Development - USPS · First-Class Mail Product Development MTAC ... Mobile Shopping & Direct Mail Starter ... Informed Delivery Snapshot 19

Transmitted Via Email and First Class Mail · BBI: SDMS DocID 2009096 BLASLAND, BOUCK & LEE, INC, engineers & scl&ntlsts Transmitted Via Email and First Class Mail June 13,2003 Matthew

Transmitted Via Email and First Class Mail · BBI: SDMS DocID 2009096 BLASLAND, BOUCK & LEE, INC, engineers & scl&ntlsts Transmitted Via Email and First Class Mail June 13,2003 Matthew

via Facsimile and First Class Mail Chevron Mining Inc ...

via Facsimile and First Class Mail Chevron Mining Inc ...

Leveraging USPS Pricing Strategies for First-Class Mail

Leveraging USPS Pricing Strategies for First-Class Mail

mailomg.files.wordpress.com · Web viewAddress Quality Products (AEC, AECII and ACS) Priority Mail First-Class Mail, Letters, Cards, and Flats First-Class Package Service USPS Marketing

mailomg.files.wordpress.com · Web viewAddress Quality Products (AEC, AECII and ACS) Priority Mail First-Class Mail, Letters, Cards, and Flats First-Class Package Service USPS Marketing

Enterprise Payment System · Web viewPriority Mail First-Class Mail, Letters, Cards, and Flats First-Class Package Service USPS Marketing Mail, Letters, Flats, and Parcels Parcel

Enterprise Payment System · Web viewPriority Mail First-Class Mail, Letters, Cards, and Flats First-Class Package Service USPS Marketing Mail, Letters, Flats, and Parcels Parcel

VIA FAX AND FIRST CLASS MAIL - Auto Safety

VIA FAX AND FIRST CLASS MAIL - Auto Safety