A special logo was designed in commemoration of UWI’s 60th

Anniversary, for use throughout 2007 and 2008 to promote the

year of Anniversary celebrations. You should note that this com-

memorative logo is not meant to replace the University’s coat of

arms (crest) or nameplate (The University of the West Indies).

The guidelines presented in this document are intended to

facilitate the effective use and consistent presentation of our 60th

Anniversary identity, as presenting an inconsistent image can

confuse our public and undermine our message.

Please observe these guidelines if you would like to use the 60th

Anniversary logo in print or online, or producing material relating

to the 60th Anniversary.

Should you have any questions or concerns about the logo’s usage,

please consult

MRS. DAWN-MARIE DE FOUR-GILLUniversity & Campus Director of Marketing

Marketing & Communications OfficeThe University of the West IndiesSt. Augustine Campus, Trinidad & Tobago

Tel: 1(868) 662-2002 ext. 2315/2324Fax: 1(868) 645-6396 or 1(868) 662-3858Email: dmdefour@admin.uwi.tt

The UWI 60th Anniversary LogoUsage Guidelines

OVERVIEW

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USAGE GUIDELINES

GRAPHICELEMENTS

UWI’s 60th Anniversary logoconsists of five distinct graphicelements:

• THE UNIVERSITY OF THEWEST INDIES NAME INITS ABBREVIATEDFORMAT (UWI),

• THE PERIOD OF THEUNIVERSITY’SEXISTENCE (1948-2008),

• THE GRAPHICTREATMENT OF THENUMBER “60”,

• THE TYPOGRAPHICTREATMENT OF THEWORDS “SIXTIETHANNIVERSARY”, AND

• A BORDER

These elements should not bealtered, separated or usedindividually.

Logo Elements

It should be noted that the 60th Anniversary logo should not replace The University of the WestIndies nameplate when used in conjunction with a partnered identity or other universitydepartment names.

SPECIAL NOTE: The graphic treatment of the number “60” can be used as an embellish-ment, BUT ONLY with the approval of the Marketing & Communications Office. The “60”however should NEVER be used in place of any 60th Anniversary logo artwork describedin the Logo Usage Guidelines, or in some other composition with the official UWI crest/logo and/or the official 60th Anniversary logo or logotype.

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USAGE GUIDELINES

SECONDARY FORMAT(HORIZONTAL)

If because of space restrictions orother design considerations, thepreferred, primary format cannotbe accommodated in the availablespace, the following versions maybe used.

Preferred Formats

PRIMARY FORMAT(VERTICAL)

The logo illustrated is thepreferred and primary format tobe used in all applications wherepossible.

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USAGE GUIDELINES

Event Applications (UWI CREST)

UWI CRESTSPECIAL EVENTVERSION

The 60th Anniversary logowith the tagline may beused on applicationsrelating to or promoting aspecific 60th Anniversaryevent.

The logo with taglinecombination should beused as a signature at theclose, or bottom of acommunication, not asthe primary identity.

VERTICAL LOGO PLACEMENTAT BOTTOM RIGHT SIDEOF ADVERTISEMENT

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USAGE GUIDELINES

Event Applications (CORPORATE)

CORPORATESPONSOREDSPECIAL EVENTVERSION

The 60th Anniversary logowith the tagline may beused on applicationsrelating to or promoting aspecific 60th Anniversaryevent.

The logo with taglinecombination should beused as a signature at theclose, or bottom of acommunication, not asthe primary identity.

HORIZONTAL LOGO PLACEMENTAT BOTTOM RIGHT SIDEOF ADVERTISEMENT WITHCORPORATE PARTNER

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USAGE GUIDELINES

WEBSITEVERSION

The 60th Anniversary logomay be combined withthe 60th Anniversarywebsite link as shownbelow, in situations wherea link to the website maybe desired to provideadditional information.

The logo with websitelink combination shouldbe used as a signature atthe close, or bottom of acommunication, not asthe primary identity.

Internet Applications

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USAGE GUIDELINES

COLOURREPRODUCTION

Colour consistency is oneof the most importantelements of the 60th

Anniversary identity.

The colours below are theonly approved colours forthe logo. The logo shouldnever be reproduced inany other colour.

Colour Specifications

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USAGE GUIDELINES

PRINTAPPLICATIONS

The 60th Anniversary logoprint version is available asCMYK process and BLACK

Colour Specifications (CONTINUED)

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USAGE GUIDELINES

WEBAPPLICATIONS

The UWI 60th Anniversarylogo web version isavailable in RGB formatfor Internet usage.

Colour Specifications (CONTINUED)

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USAGE GUIDELINES

LIGHTBACKGROUNDCOLOUR

To maintain legibility andconsistency, the 60th

Anniversary logo versionsshould only be used onwhite or very light colourbackgrounds.

Colour Specifications (CONTINUED)

CORRECT INCORRECT

CORRECT INCORRECT

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USAGE GUIDELINES

PHOTOGRAPHICBACKGROUNDCOLOUR

The preferredbackground colour iswhite. If the logo is usedon a photo, adequatecontrast must bemaintained to maximiselegibility.

Colour Specifications (CONTINUED)

CORRECT

INCORRECT

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USAGE GUIDELINES

SOLIDBACKGROUNDCOLOUR

The 60th anniversary’s1-colour logo reversed isthe preferred versionshould there be a need touse the logo on solidcoloured backgrounds.

Colour Specifications (CONTINUED)

CORRECT INCORRECT

CORRECT INCORRECT

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USAGE GUIDELINES

Logo Dimensions

MINIMUMCLEAR SPACE(PRINT/WEB)

Allow adequate clear spacearound the logo. Minimumclear space should be equalto the X-height of thewords “SIXTIETHANNIVERSARY” (vertical)and “UWI” (horizontal)

MINIMUMPRINT SIZE

Maintaining the legibilityof the type componentsshould be a priority whendetermining the size ofthe logo. The minimumsize for each version ofthe 60th Anniversary logoin print formats is shown.

MINIMUMWEB SIZE

A specially designedsmall web logo isavailable for situationswhere the logo must besubstantially reduced insize on the Web.

0.5”MINIMUM

0.75”MINIMUM

85 PIXELSMINIMUM

150 PIXELSMINIMUM

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USAGE GUIDELINES

STATIONERYSTANDARDS

The 60th Anniversary logomust maintain aconsistent positioning(bottom right) asdemonstrated.

Stationery Applications

LETTERHEAD

NOTEHEAD

COMPLIMENTARY SLIP

STANDARDENVELOPE

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USAGE GUIDELINES

DISPLAYSTANDARDS

The 60th Anniversary logowith the UWI crest mustmaintain a consistentpositioningas demonstrated.

Display Applications (UWI CREST)

VERTICAL BANNER PODIUM BANNER

HORIZONTAL BANNER

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USAGE GUIDELINES

DISPLAYSTANDARDS

The 60th Anniversary logowith a corporate partnermust maintain aconsistent positioningas demonstrated.

Display Applications (CORPORATE)

VERTICAL BANNER PODIUM BANNER

HORIZONTAL BANNER

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USAGE GUIDELINES

Misuses

INCORRECT LOGOUSAGE EXAMPLES

To preserve the integrityof the University’s imageit is important that aconsistent look and useof the logo is followed. Itis essential that theartwork is not altered inanyway.

These are some examplesof the ways the logoshould NOT be used.

If further questionsshould arise, pleaseconsult with theMarketing &Communications Officefor direction.

DO NOT streach horizontal DO NOT streach vertical

DO NOT change colours DO NOT delete elements

DO NOT change taglines DO NOT insert UWI crest

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USAGE GUIDELINES

Mechandising Logo/LogoType

LOGOTYPEUSAGE

The displayed logoartwork is approved to beapplied to promotional/merchandising items. Ifnot using white (or anatural white) as abackground colour,please seek approval ofcolour use from theMarketing &Communications Office.

The logo artwork shouldnever be displayed belowthe suggested minimumsize (SEE PAGE 13)

In those cases where thelogo artwork will be toosmall, the LogoTypeshould be used in itsplace.

LogoType for small merchandising areaseg. pens (SEE PAGE 19)

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USAGE GUIDELINES

Mechandising Examples

LOGOTYPEUSAGE

These are some examplesof the ways the full colouror black and white(reversed and regular)logo and LogoTypeshould be used.

Please seek approval of:

Marketing &Communications Office

The Universityof the West IndiesSt. Augustine Campus,Trinidad & Tobago

Tel: 1(868) 662-2002ext. 2315/2324Fax: 1(868) 645-6396or 1(868) 662-3858

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USAGE GUIDELINES

USAGE TIME FRAME

The Anniversary logo commemoratesUWI’s 60 years of existence and shouldonly be used on communications andmarketing material during the periodJanuary 2007 through December 2008.

WHO CAN USE THE LOGO?FOR WHAT PURPOSESHOULD IT BE USED?

The 60th Anniversary logo should beused only by UWI staff in conductingofficial University business and is not tobe used for staff members’ personalbusiness.

Exceptions: The 60th Anniversary logo canbe used by other organisations involvedin co-sponsoring an event or activitywith UWI, subject to approval and reviewof specific usage of the logo by theMarketing & Communications Office.

Suggested uses• Reports• Newsletters• Posters• Flyers• Websites (as a link to the 60th

Anniversary website)• Promotional items for Anniversary

events• Stationery and communication

material in the year of celebrations

General Guidelines

OBTAINING ARTWORK

The 60th Anniversary logos can beaccessed and downloaded from:www.uwi.edu/60

APPROVALS

All uses of the 60th Anniversary logomust be reviewed by the Marketing &Communications Office before going topress or appearing online. Proofs forreview in the form of PDFs can beemailed

dmdefour@admin.uwi.ttFax: 1(868) 645-6396or 1(868) 662-3858

There will be a prompt review of allmaterials.

After printing, sample copiesshould be sent to the attention ofMrs. Dawn-Marie De Four-Gill,Marketing & Communications Office,The University of the West Indies,St. Augustine Campus.

For online use of the logo, send thespecific web address where the logoappears.