The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
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c re a tiv e n d u s trie s i creativeindustries.qut.com The User-Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere Dr Axel Bruns Senior Lecturer Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia snurb.info – produsage.org cci.edu.au
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Paper presented at EuroITV conference, Leuven, Belgium, 4 June 2009.
Transcript of The User Led Disruption: Self-(Re)broadcasting at Justin.tv and Elsewhere
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The User-Led Disruption:Self-(Re)broadcasting at Justin.tv and Elsewhere
Dr Axel BrunsSenior Lecturer
Centre of Excellence for Creative Industries and InnovationQueensland University of Technology
Brisbane, Australia
snurb.info – produsage.orgcci.edu.au
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image by E8Club
Television’s Gathering Storm?
(Nielsen Online, 18 Mar. 2008 – figures for Australia)
Net > TV
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TV Genres
‒ Different developments for different genres:• News live streaming; on-demand bulletins, videos
• Drama direct download; legal/illegal torrents; YouTube
• Comedy/Satire on-demand streaming; snippets on YouTube
• Reality TV live streaming; additional feeds/videos; enhanced Web presence to promote
(for-pay) audience participation
• Sports Self-rebroadcasting
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Sports Television: What to Do?
‒ What not to do:• Punitive measures and DRM have been complete failures
‒ Key issues:• Territorial licencing schemes ineffective for online (re)distribution• Dispersed audiences especially for niche sports – long tail effect• User redistribution indicates strong interest, poor frameworks• Users can cope with foreign commentary, but need live access
Market exists for global live sports streaming servicesBut need to change territory-by-territory licencing schemes
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Viral Marketing
Axel Bruns
Senior Lecturer
ARC Centre of Excellence for Creative Industries and Innovation
Creative Industries Faculty
Queensland University of Technology
Brisbane, Australia
Email: [email protected]
Blog: http://snurb.info/
Produsage: http://produsage.org/
LinkedIn: http://www.linkedin.com/in/snurb
Blogs, Wikipedia, Second Life, and Beyond:From Production to Produsage (Peter Lang, 2008)
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