The User Journey - How to create and pitch

User Journey Workshop | 1

User Journey

We make digital experiences worth experiencing

@denislesak


• How to create a user journey

• How to pitch a user journey

What You Will Learn


Business Goals

User Goals

Busines

s Req

uiremen

ts

Best In

Class A

udit

User In

tervie

ws

User P

erso

nas

Site M

ap

User J

ourney

Wirefra

mes

UI Rev

iew

UAT Rev

iew

Usabilit

y Tes

ting

Studio D

esign

Proce

ss

Results

Review

Where The User Journey Fits


• Business Goals

• Business Value Proposition

• User Goals

• User Profile

• High Level Steps

• User Tasks At Each Step

• User Goals At Each Step

• User Emotions At Each Step

• Time Estimate

• Other Supporting Information

Components


• Establish A Frame Of Reference

• Gain Consensus

• Build Momentum For Your POY

• Head Off Inefficient Dialogue During Wireframe Stage

• Move Conversation Away From “How It Looks” and “I Don’t Like That”

• Move Conversation Towards “Does This Solve The Problem” and “Does This Reduce Steps”

• Keeps Your Focus On The Correct Goals - The User

Goals


Setster

User Journey Workshop |10

Setster


Setster


Hautelook


Desk Drop


Service Titan


Housecall Pro


• Business Goals

• Business Value Proposition

• Empathy Map

• User Goals

• User Profile

• High Level Steps

• User Tasks At Each Step

• User Goals At Each Step

• Time Estimate

• Other Supporting Information

Summary

The User Journey - How to create and pitch

Design

Transcript of The User Journey - How to create and pitch