The User-Centred Design involves expertise of psychologists, engineers computer scientists
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Transcript of The User-Centred Design involves expertise of psychologists, engineers computer scientists
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Service Laba way to design new TLC
products and servicesSeptember 2002
Aldo Reolon
All
right
s re
serv
ed
222
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The User-Centred Design The User-Centred Design involves expertise of involves expertise of
•psychologists,psychologists,•engineers engineers •computer scientistscomputer scientists•communication scientistscommunication scientists
SERVICE LABSERVICE LABAIM : To design TLC products and services AIM : To design TLC products and services based on user need and requirementsbased on user need and requirements
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User-centred designUser-centred design
Field checkField checkEvaluation (Laboratory)Evaluation (Laboratory)
Analisys of user Analisys of user demandsdemands
User centred planningUser centred planning
EmulationEmulation
SpecificationsSpecifications
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USABILITY USABILITY COMPONENTSCOMPONENTS
UsabilityUsability
EfficiencyEfficiency
EffectivenessEffectiveness
VisibilityVisibility
ReversibilityReversibility
ControllabilitControllabilityy
FlexibilityFlexibility
LearnibilityLearnibility
CoherencCoherencyy
CompatibilityCompatibility
User-guidanceUser-guidance
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ACCEPTABILITY ACCEPTABILITY COMPONENTSCOMPONENTS
User DemandUser Demand
AcceptabilityAcceptability
UsabilityUsability
UtilityUtility
CostCost
AssistanceAssistance
Signal Signal QualityQuality
Impact on NetworkImpact on Network performanceperformance
InertiInertiaa
AvailabilityAvailability
Esthetical Esthetical factors factors
SecuritySecurity
MarketinMarketingg
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Touchscreen EmulationTouchscreen Emulation
• Tool of rapid prototyping to create the model and to define the layout, the display emulation, etc.
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Service Lab: the test roomsService Lab: the test rooms
• Four test rooms:– two residential premises– two business premises
• Dedicated room for Focus Dedicated room for Focus GroupGroup
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Service Lab: the control roomService Lab: the control room
• Multi camera, split screen, video recording
• Sound diffusion and lights intensity control in the four rooms
• Two way communication by interphone or telephone
• One way viewing of the partecipants
• Machine readable time coding of video tapes and data logs
• Video mixing and editing to create "highlights" tapes
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Service Lab: the offered servicesService Lab: the offered services
User needs analysisUser needs analysis
Concept testConcept test
Work process analysisWork process analysis
TLC products and services TLC products and services emulationemulation
Price testPrice test
Name testName test
qualitative and quantitative researches
Ergonomic evaluation Ergonomic evaluation
Usability evaluationUsability evaluation
Acceptability evaluationAcceptability evaluation
Customer SatisfactionCustomer Satisfaction
TLC Products and ServicesTLC Products and Services DesignDesign
User manual/instructionsUser manual/instructions
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• User tests: Siemens, Philips, Telital, Motorola, Sim Toolkit, ...
• Field trial: WAP, DECT• Drawing up and evaluation of User Manuals• Design of new services (MMS, UMTS)
Service Lab: activities in the mobile telephonyService Lab: activities in the mobile telephony
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Example of activity in the mobile telephonyExample of activity in the mobile telephony